When we talk about SEO, there is no one-size-fits-all strategy. This is because of the fact that the SEO campaigns and techniques may vary between nature of business, industries, business models and company’s marketing budget. However, one factor remains true for every business – the prioritization of SEO strategies. Search engine algorithms change with time, as the web evolves (Google updates, anyone?), hence, online retailers require to change with the search engines. To get the best possible rankings, it is important to transform your strategies as soon as the market changes.
Social Media in 2014
According to an article by eMarketer, the number of users that use a social network will reach up to 2.55 billion by 2017. That’s a huge number because it means that 1 in 4 people will use a social media network and up to 88% marketers will market their business on social networking sites.
Mobile SEO 2014 – Get a Competitive Advantage
Research conducted with Nielsen shows that around 48%mobile consumers begin their acquisition with paid and organic search results. This data suggests that the experts that have been going on about the significance of mobile marketing over the past few years have been correct all along. According to BI intelligence, more than 60% of all online devices are now tablets or smartphones. To maximize the revenue and customer reach, it is important to optimize your website for mobile phone devices and tablets.
Enterprise SEO 2014
Enterprise SEO is a great way to implement an enterprise’s overall marketing strategy. Designed for large enterprises, portals and other comprehensive online endeavors, enterprise SEO takes into account different dynamics of a business to create a strategy that is extremely resilient to the uncertainties of the future.
Apart from the aforementioned, there are numerous SEO tactics and strategies to consider in 2014. Share with us, what are your top priorities in SEO this year.