The Role of Digital Marketing in the Digital Landscape

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The Role of Digital Marketing in the Digital Landscape

The Digital culture is accepting the new trends, and brands are accepting those trends to be on the highway of success bringing their names to the top of google search ranks.

So are you also looking for ways to accelerate your business in this competitive world? You must have adopted Digital Marketing already if you are in the race. However, if not, here’s a snapshot the role of digital marketing in the digital landscape.

Digital Marketing is the process of spreading awareness about your business competing with the rush of millions of other businesses in the same niche. Typically, your brand shall make its hold in the market within 6 months of its establishment if you make use of Digital Marketing at its best.

Also Read: How To Create A Winning Digital Marketing Strategy

If ignored, this period of making a hold may turn into years and the business you are losing to your competitors is painful to behold.

In an era when the internet is telling you what to think, Digital Marketing plays a huge role in facilitating revenue growth by generating interest in the targeted group of potential buyers. Digital Marketing opens new avenues to spread the word about your business and reach an untapped audience.

Finding the right audience at the right digital place and serving them with the right information is Digital Marketing.

When it comes to Digital Marketing, Google is on the top of the throne. Everyone seems to impress it and decode its algorithms in order to reach the top of its results.

However, the game is not as simple as it looks.

Digital Marketing is a big ship in the sea of Google. Like every big thing is made up of small elements contributing to the larger whole, similarly, Digital Marketing to has its elements. You must know the elements of Digital Marketing and their individual role in the overall contribution of Digital Marketing in digital success. You must swim in this sea to not sink.


Board the ship and you shall sail through!

Digital Marketing Elements

Let’s go through the elements one by one:


“According to the imFORZA, 93% of online experiences start with a search engine and 75% of users never scroll past the first page of search results.”

SEO stands for Search Engine Optimization, which helps optimize your website and makes it capable of ranking on Google’s top pages. With the help of SEO, your website rank improves through organic searches. There are mainly two kinds of SEO practices, On-page and Off-page. In On-page, your website is analyzed and optimized by going into details of Meta Title, Meta Tag, Meta Description, robots, XML, etc. In Off-Page, There are various activities engineering a plan for spreading awareness of your website on Google via some are guest blogging, infographics, content creation, content curation, video sharing, question answering, and what not!

Key Highlights of SEO:

  • Affordable than PPC.
  • Better ROI than regular ads because many customers avoid clicking on ads.
  • Out of a huge number of websites on www, SEO makes you reach on top.
  • Improved Branding & Marketing Positioning
  • Good Brand Visibility

Content Marketing

“According to the Content Marketing Institute, the majorities (88%) of B2B marketers use content marketing in their marketing strategies.”

Content marketing is a way of spreading accurate knowledge to the viewers. It is the bridge between customer and publisher which makes the relationship strong by providing quality content and avoiding duplicacy, spamming, etc. It is the best way for accelerating business awareness and sales by providing correct info about your product or services by regularly adding blogs (Videos, images) on your site. So you can say, it is the present and future of marketing with a vast scope for your business’ long-term goal.


  • Better customers who have more loyalty
  • Engagement on your blogs
  • Increased sales
  • Cost savings
  • Improve Visibility of your brand.


“According to Digital Marketing People, 83% of B2B marketers invest in social media to increase brand exposure; 69% to increase web traffic; and 65% to gain market insights”

SMO, Social Media Optimization,  helps improve awareness and traffic for your website via social platforms like Facebook, Twitter, G+, Linkedin, Stumble Upon or many more. Most of us spend our time on social media these days. Businesses have also started using social media as an element of SEO.

Key Highlights of SMO:

  • Improving Brand Awareness on social networks among wider audiences.
  • SMO facilitates good engagement even after the sale has been done, helping you to keep your users updated always for further awareness about your products or offers.
  • Make your brand always the best by getting reviews from the users.
  • Focused Group Discussions & Interaction
  • Fast Results


“As per the power traffic update, At least 96.4% of Google’s total revenue comes from digital and display paid advertisements.”

Search engine marketing, SEM (PPC/CPC), is the process of internet advertising for redirecting traffic to your website for boosting your sale. PPC is normally related to first-tier search engines (such as Microsoft Bing Ads and Google AdWords). Search Engines, Advertisers commonly bid on keywords or keyword phrases useful to their target market. Here’s a post on creating a powerful PPC campaign.


  • It is pay per click so you only pay when you get clicks
  • Set your budget to control on costs
  • Results vary quickly than organic search
  • Increase Market Intelligence via ongoing analysis of what people are looking for.
  • Target local to the global market

E-mail Marketing

“Email marketing technology is used by 82% of B2B and B2C companies. – Ascend2”

E-mail marketing is a way of advertising your business to the targeted customers to make them aware of your business. It is a way of reaching out to your audience personally and telling them why they need your services. It normally involves using email to send business requests, advertisements, donations, or solicit sales, and it’s meant to build trust, loyalty, or brand awareness. E-mail marketing holds a bright future and is already a very powerful tool.


  • Increase Brand Awareness
  • Low cost
  • Email Marketing is taking the place of paper.
  • E-mail serves as a quick message
  • Good Follow up on direct mail
  • Easy to Target audience

Over to You

Each of the elements has its own unique role in contribution to the impact of Digital Marketing in a brand’s digital success. Ideally, you should opt for a combination of all these elements to create an integrated digital marketing plan that propels your business growth in all avenues and from all possible means.

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