Top 10 Website UI Design Mistakes That Are Killing Your Conversions
Having a solid web design is critical to your company’s success, however bad web design and UX blunders might have a negative influence on your SEO performance and overall conversion rate.
It’s critical to evaluate your website’s design for an optimum UI. The better it gets, the higher your conversion rate will go!
In this blog, we will see 10 website UI design mistakes that might be hurting your conversions.
Let’s get going!
1. Unresponsive Design
An unresponsive design prevents you from delivering the finest UX possible. It takes more effort rather than saving time, forcing your consumers to reconsider their purchase and look for someone else’s solution.
More than 14 billion people use their mobile devices to go online today, according to one 2021 statistical analysis. Customers will leave your site if they can’t access the greatest features of it on their tiny displays. Responsive design enables your website to be adaptable across a wide range of screen resolutions and platforms.
2. Poor Site Navigation
Navigation is one of the most important yet underappreciated aspects of website design. Many people are still getting used to navigating around a mobile site on a small screen, so it’s critical to consider your website design from all angles, including optimal navigation on all devices: mobile, tablet, and desktop.
Ask yourself: are the elements easy to click on? How about with a finger, on a smaller screen?
The best navigation is simple to use and understand, without requiring much guesswork on the user’s part. Your menu should also consider overall accessibility as well as your users’ behaviors.
3. Poor CTA Design
Call-to-action (CTA) and CTAs are your conversion power condensed into a single button. Everything about them, from text to color, must be convincing. Consider each and every component of your CTA, including color, size, design, form, location, length, and language.
You must consider the various components in light of your target audiences’ preferences. As a result, you must research psychology and purchasing behavior to figure out which font combination, design style, color scheme, and test it before settling on the finest CTA.
Remember: If a CTA is noticeable and pleasant, it’s clickable.
4. Cluttered Layout
Customers don’t want a cluttered interface. So, while developing your website’s layout, try to think like a consumer.
Elements on your website compete with one another to get the user’s attention when there are many of them. They are also perplexing, and users may make an incorrect choice as a result.
Because the user may overlook your CTA or any critical discount, this will result in a lower conversion rate for your website.
5. Hiding Crucial Information
The page fold is the single most crucial aspect of a website’s design that every designer must consider. In as few as a few seconds, visitors can determine if a website is worth their time or not. This implies you have little time to make an impression on your visitors, and this is where the significance of the page fold comes into play.
If your essential call-to-action buttons or website messages are below the fold, few of your visitors will notice them the first time they visit your site; instead, they’ll scroll down to check out the content below the fold.
An experienced design agency like us can fix this – at scale, for you!
6. Ignoring Aspects of UX
Web designers frequently follow specific client instructions while developing a website. Some, on the other hand, disregard their target market throughout the process, which means that the site’s ultimate users will not utilize it. The major reason for this is a lack of audience research or unclear identification of your users. This implies you make design choices based on biases rather than facts.
The highest level of conversions is possible only for websites that are highly user-oriented. Understand your users and apply that knowledge while developing your website.
7. Heavy Text Content
Too much text on your pages will be ineffective. It will either overwhelm your visitors or divert their attention away from taking action. Explaining how fantastic your products and services are in great detail might be tempting – but this is where long-form text of content comes in at a part of your marketing strategy – eBooks, blogs, etc. aka Content Marketing.
The objective is to communicate a lot with little, which is why every copy for each website page must be carefully composed and tested for emotional response. And, it must complement the design aspects too!
8. Lack of Quality Content
It’s advisable to have at least 300 words on each web page and, of course, the more in-depth you get with your subject, the better. Consider including video or picture content to break up the text and entice visitors to interact with your material.
The ideas is to make every page visually engaging with design, and persuasive through the copy.
9. Using Generic Imagery
The images in a company’s marketing and branding have an important part to play: they are used to catch the attention of consumers and encourage them to relate to the happy client pictured. In this manner, it aids in establishing a tone and creating an ambiance.
Stock photos trigger only one mood: skepticism.
Customers visit your website in order to find a solution. Customers want to trust you. And they won’t be able to trust you if you tell them the wrong thing at first sight. To gain buyer confidence, website pictures must be genuine and inspiring.
10. Inconsistent Design
It’s a good idea to keep everything related and consistent throughout your website. If you have distinct features in your headers, content, and so on across the website, it will look unprofessional. For example, if one page has a red sub-header while other pages have a different color, the inconsistency will be visible and distracting.
A consistent design will yield optimum UX if all the other design aspects are aligned well
Great design comes when you walk a mile in the shoes of the end-user. At ResultFirst, we deliver delightful design at scale to make your brand a customer-magnet.
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