Current Scenario – The Reason for the Rise of SEO
The evolution of webosphere has transformed every conceivable aspect of human existence, with people turning to the virtual platform to fulfill all types of requirements, ranging from everyday tasks such as buying credit for their mobile phones to more serious requirements, such as buying insurance policies and home appliances. This paradigm shift in customer behavior and buying habits has made the web a remarkably potent platform for businesses to connect with prospective customers.
However, the question is – How to reach customers?
Now that almost every business tries to maintain a prominent online presence, making your business outshine the competitors may prove to be an overwhelming task. This is where Search Engine Optimization or SEO comes in as a viable solution that enables you to showcase your business and its solutions to a large number of real prospects, without having to invest a fortune.
Simply put, Search Engine Optimization is a set of tactics aimed at improving the organic or natural placement of websites on leading search engines such as Google, Yahoo and Bing. Broadly classifying, the tactics used in SEO can be divided into two categories: on-page and off-page activities. Let’s take a closer look at what they mean.
On-Page
On-page activities refer to the changes search optimizers make to a website in order to make it more receptive to the algorithms of web search engines. This in turn, improves the search-friendliness of the website and improves its search rankings on the keywords being targeted. The activities include –
Off-Page
Off-page activities include the SEO tactics that are not implemented on the website. Rather, they are based on third-party platforms that are relevant to the website and may contribute towards improving its searchability. Below are some of the off-page tactics widely leveraged by SEO professionals.
Although a lot of people say that practices such as directory submission are no longer effective, it all boils down to the efficiency with which you select directories and category for submissions. If done right, old-school SEO practices can still yield great results.
All in all, you need to be very careful with all off-page activities and try not to rush into things as any wrong step can place your website at the receiving end of the wrath of web search engines. In fact, that is the reason it is extremely important to rope in SEO professionals with proven competence.
Also Read: Content And SEO: Interrelation And Its Benefits
The right combination of on-page and off-page activities results in enhanced search placements of your website, which notable increases its exposure to potential customers and of course conversions. In fact, it would be completely reasonable to say that SEO is one of the most promising options for businesses to get discovered by their target customers, and that too with a pretty nominal investment.
In addition, on-page activities also optimize your website’s loading speed, which is a favorable factor to be recognized by search algorithms. In other words, the faster you website loads, the better regard it will get from search crawlers. Moreover, the number of conversions delivered by your website is bound to take a hit if it takes an eternity to load, as no one in the present world likes to wait.
Why Is SEO Important?
Although the question doesn’t really call for an elaborate answer; still, here are some facts to rest the case.
These stats leave no room for doubt that the internet represents a world of endless opportunities for almost every business. However, at the same time, unless your website is on the top three pages of search results, your business doesn’t really exist for prospective customers. Therefore, in order to make the most of the virtual platform, it is indispensable for businesses to have top organic placement on relevant keywords, and the only way to achieve this is, well, Search Engine Optimization.
In short, SEO must be a part of every business’ marcom strategy as it promises:
Also Read: How Search Engine Optimization Benefits Your Business
Hope this brief post clears some doubts about SEO and what they mean for your business.