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Google has been on a roll of late.

In just a week after announcing HummingBird, a new algorithm designed to give “precise and fast” results, Google has released its ravishing Penguin loose upon the Web, yet again.

The new Penguin update affects 1% of queries.

Matt Cutts' Tweet on Penguin 2.1

It was in May this year that Google announced Penguin 2.0, which affected 2.3% of queries. Note that Penguin 2.1 is the fifth Penguin update:

  • Penguin 1: April 24, 2012
  • Penguin 2: May 26, 2012
  • Penguin 3: October 5, 2012
  • Penguin 4: May 22, 2013
  • Penguin 5: October 4, 2013

What is Penguin?

For those who don’t know, Penguin is Google’s mightiest algorithm update, one that mainly targets link spam across the Web. Penguin 2.1, the latest data refresh to Penguin, is here to put more and more spammers behind the gallows.

So, if you have been investing your time in manipulative link schemes lately, then you have a good reason to worry about.

How do I get to know whether I was hit?

See, Penguin is not a manual update so don’t expect any email from Google. If your site was hit by Penguin, there should be drop in its organic traffic.

If, however, you notice improvement in your traffic, it means you’ve recovered from previous Penguin updates or maybe it simply means that your spam-loving competitors have been hit.

But I was hit!

Don’t worry. You’re not alone. To combat Penguin, you need not file a reconsideration request to Google because Penguin is not a manual penalty. Rather, follow these steps:

  • Collect your backlink data using Google Webmaster Tools.
  • Vet the data to weed out the spammy links (do-follow paid links are also spam in Google’s eyes, mind you).
  • Detoxify your backlink profile and make it look as natural as possible. You could disavow spammy links using Google’s disavow tool or have them removed manually.
  • Exploit white-hat link building practices and build new links – this time make sure they’re terribly relevant and are from authority sites.
  • Create compelling content (read Is Your Content Marketing Crippled?) and deliver a great user experience.
  • Now rest assured, as soon as Google sees your efforts, you’ll recover.

The Penguin recovery process may sound simple, but in reality it takes honest, consistent efforts.

If you’re still worried about Penguin, feel free to contact ResultFirst. We’ll be happy to help.

Experienced Vice President with a demonstrated history of building profitable businesses from scratch up. I have the ability to build and scale up businesses on the sustainable foundation of strong, motivated teams, business relationships and efficient processes. A team player who believes in managing teams with empathy. Loves multi-tasking and solving problems on-the-go. I have a proven track record of building integrated digital marketing strategies that give business-impacting results.
She is an experienced writer who has written content on different topics such as technology and the healthcare industry etc. She enjoys writing about the latest innovations in the industry and loves to share her knowledge with others through articles and blog posts.

I love taking new challenges and playing outside my comfort zone. Skilled in strategizing performance based data driven digital marketing initiatives for both B2B and B2C businesses for clients across the globe.

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