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Influencer marketing

Who would you believe?

A brand telling you to buy its cool new mobile accessory?


Your favorite blogger recommending the same product?

The answer is a no-brainer. Sales pitches get weak knees when they confront influencer content because Word of Mouth is a very powerful weapon.

According to eMarketer, “84% of marketers plan to launch at least one influencer campaign within the next 12 months.”

Why? Because people who have done it, swear by it.

51% of marketers believe they acquire better customers through influencer marketing.”

The new buyers are informed and they make choices based on their gut instincts rather than trusting whatever is being served to them.

Influencing that very instinct requires you to be all pervasive and sneak into your buyer persona’s psyche.

Trust me, it isn’t a cake walk.

But if marketing was a cake walk, wouldn’t just the thrill of making yourself stand out die?

In this world where 47% of online consumers use ad blockers, it’s difficult to catch your audience’s attention.

With Influencer marketing, you pose yourself at places that already have your audience’s attention.

Here are some popular influencer marketing case studies that prove the efficiency of this tactic.

Fact be stated, Influencer Marketing has taken the world by storm, and this needs to be your next step in 2017.


Disha is the Content Head at ResultFirst- a Content Evangelist by profession and a brooding poet by passion. She has been riding the Content bandwagon for 5 Years. Along the journey, she has gathered expertise in content development and strategy, content marketing, influencer marketing and overall digital marketing.

8 Responses to “Why Influencer Marketing Needs to Be Your Next Step in 2017 (Infographic)”

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    Commodity Trading 23 May 2017 at 12:03 am

    Hi there! I understand this is kind of off-topic however I needed to ask. Does building a well-established blog like yours require a large amount of work? I am completely new to operating a blog but I do write in my journal daily. I’d like to start a blog so I can share my personal experience and feelings online. Please let me know if you have any suggestions or tips for new aspiring blog owners. Thankyou!

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      Disha Pandey 23 May 2017 at 1:54 pm

      Off-topic, but I am glad you asked. It does take two things – commitment to consistency and knowledge of what’s working and what’s not. Building a blog isn’t Herculean, but maintaining it might get overwhelming at times. As a beginner, you should focus on quality content at least twice a month on fixed days.Keep a track of how your audience responds to what kind of content and which type of content gets more views than others. This will help you devise themes for future posts.

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    Online Education 23 May 2017 at 4:35 am

    This post is worth everyone’s attention. When can I find out more?|

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      Disha Pandey 23 May 2017 at 1:56 pm

      Very soon, my friend! We keep posting content every other week and all of them are worth a read. Glad to have you here 🙂

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    Ujjwala Thukral 31 May 2017 at 5:28 am

    Hey Disha,
    This is a very high-quality write-up. LOved reading it. Keep posting more..I would like to gather your views on how to fine tune the voice of your brand by content marketing…If you can elaborate on actionable tips in this matter.


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      Disha Pandey 31 May 2017 at 8:03 am

      Thanks, Ujjwala. That’s a good question. To fine tune the voice of your brand, you need to understand your consumer funnel first and then present them with the exact information they are looking for being in the funnel-phase they are in. When you know your buyer persona well, your brand voice gets honed! We keep posting useful information in this blog. Stay tuned for more 🙂

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    Kacy Peterson 23 November 2017 at 4:32 pm

    I really do accept every one of the methods you’ve provided for your article. These are very persuasive and may absolutely work. Even so, the actual discussions particularly swift to begin with. May just you want extend these a little out of the next occasion? Thanks for the article.

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      Disha Pandey 27 November 2017 at 5:14 am

      Thanks, Kacy 🙂 I will definitely elaborate more on it in my next article.

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