Flashing your posters and bombarding your ads is not the point of marketing. The point is to help people make better decisions with a slight push and in no way by getting under their skin. The point is also to develop relationship and build trust.
That’s nudge marketing.
Believe it or not, all the marketing tactics that somewhere interrupt people (pop-ups, ads, telecalling et al) are gradually losing their impact. And people’s tolerance to this kind of marketing is rapidly diminishing. Which means more and more people have started hating to be marketed to.
So if you want make your marketing sustainable in such a world, you need to embrace nudge marketing sooner than later.
Here’re some valuable nudge marketing resources that helped us and should help you too:
The Mighty Nudge: The Future of SEO, Social Media, & Content Marketing
Nudge: Improving Decisions About Health, Wealth, and Happiness
The Power of The Nudge: How to Convert Visitors Into Customers
Let us know what you think about using nudges to grow your business in the comments.
Ruchi Pardal
Experienced Vice President with a demonstrated history of building profitable businesses from scratch up. I have the ability to build and scale up businesses on the sustainable foundation of strong, motivated teams, business relationships and efficient processes. A team player who believes in managing teams with empathy. Loves multi-tasking and solving problems on-the-go. I have a proven track record of building integrated digital marketing strategies that give business-impacting results.
She is an experienced writer who has written content on different topics such as technology and the healthcare industry etc. She enjoys writing about the latest innovations in the industry and loves to share her knowledge with others through articles and blog posts.
I love taking new challenges and playing outside my comfort zone. Skilled in strategizing performance based data driven digital marketing initiatives for both B2B and B2C businesses for clients across the globe.