Flashing your posters and bombarding your ads is not the point of marketing. The point is to help people make better decisions with a slight push and in no way by getting under their skin. The point is also to develop relationship and build trust.
That’s nudge marketing.
Believe it or not, all the marketing tactics that somewhere interrupt people (pop-ups, ads, telecalling et al) are gradually losing their impact. And people’s tolerance to this kind of marketing is rapidly diminishing. Which means more and more people have started hating to be marketed to.
So if you want make your marketing sustainable in such a world, you need to embrace nudge marketing sooner than later.
Here’re some valuable nudge marketing resources that helped us and should help you too:
The Mighty Nudge: The Future of SEO, Social Media, & Content Marketing
Nudge: Improving Decisions About Health, Wealth, and Happiness
The Power of The Nudge: How to Convert Visitors Into Customers
Let us know what you think about using nudges to grow your business in the comments.
Ruchi Pardal
Vice president with a demonstrated history of overseeing internal operations, building profitable businesses from scratch, maximizing company's operating performance, and achieving financial goals. I have ability to build and scale-up businesses on sustainable foundation of strong, motivated teams, business relationships, and efficient processes.
I am skilled in strategizing performance-based digital marketing initiatives for both B2B and B2C businesses for clients across globe. I love taking on new challenges, playing outside my comfort zone, and enjoy writing about the latest innovations in the industry. I love to share my knowledge with others through articles and blog posts.