Flashing your posters and bombarding your ads is not the point of marketing. The point is to help people make better decisions with a slight push and in no way by getting under their skin. The point is also to develop relationship and build trust.
That’s nudge marketing.
Believe it or not, all the marketing tactics that somewhere interrupt people (pop-ups, ads, telecalling et al) are gradually losing their impact. And people’s tolerance to this kind of marketing is rapidly diminishing. Which means more and more people have started hating to be marketed to.
So if you want make your marketing sustainable in such a world, you need to embrace nudge marketing sooner than later.
Here’re some valuable nudge marketing resources that helped us and should help you too:
Let us know what you think about using nudges to grow your business in the comments.