Read 2 minutes

Dear reader, what do your users expect FIRST when they click on your site’s link?

They expect it to be relevant … and bookmark-worthy, right?

Wrong. They expect it to open and open fast. And about half of them would leave if it takes more than 3 secs to load.

That means a site’s performance is pivotal to create an optimal user experience and improve conversion rate. It also helps you get higher rankings in Google, because it’s one of more than 200 signals Google uses to rank sites.

Don’t know how to test your site’s speed and how to improve it? No worries.

Let us guide you.

Know where you stand

First off, check your page size: Is it bloated? Does it have things you don’t need? Can you afford to trim it down a bit?

According to a poll by CSS-Tricks, 87% of people think that page size should be 1mb or under. So if yours is more than that, you know it’ll impact your bottom line.

Also check whether your current page speed is affecting your user’s experience. You can analyze speed using tools such as Yslow and Google Page Speed.

Acknowledge the problem areas

We’re living in a world where Web is accessed from anywhere and everywhere. Which means smartphone penetration is increasing day by day.

Not everywhere, though, is Internet speed lightning-fast. Many people still use 2G because they can’t afford high-bandwidth connections. Then there’re mobile network bottlenecks even for those who have 3G, 4G or LTE. Many webmasters still haven’t gone mobile even as Google itself recommends responsive web design.

See, there’re a lot of things to think about in order to deliver a performance that’s not just amazing – it’s future-friendly.

Site speed best practices

  • Set the maximum page size limit. For those who don’t know, BBC has been using this technique for quite a while now.
  • Zero in on conditional loading as it lets you render only the necessary elements to mobile users and hide those which unnecessary.
  • Don’t use auto-refresh without an option to disable it.
  • Render compressed media to low-bandwidth users.
  • Limit the number of ads displayed on your site.
  • If possible, refrain from using pop-up ads and affiliate code.
  • Don’t use plugins or widgets that trip up your speed.
  • Yslow and Google Page Speed not just help you test your website – they provide you with valuable insight that can come handy for your designer/developer.

If you need a professional to take care of your site speed and SEO, we’d love to help you. Contact us right now, today. 

Experienced Vice President with a demonstrated history of building profitable businesses from scratch up. I have the ability to build and scale up businesses on the sustainable foundation of strong, motivated teams, business relationships and efficient processes. A team player who believes in managing teams with empathy. Loves multi-tasking and solving problems on-the-go. I have a proven track record of building integrated digital marketing strategies that give business-impacting results.
She is an experienced writer who has written content on different topics such as technology and the healthcare industry etc. She enjoys writing about the latest innovations in the industry and loves to share her knowledge with others through articles and blog posts.

I love taking new challenges and playing outside my comfort zone. Skilled in strategizing performance based data driven digital marketing initiatives for both B2B and B2C businesses for clients across the globe.

0 0 votes
Article Rating
Subscribe
Notify of
1 Comment
Oldest
Newest Most Voted
Inline Feedbacks
View all comments
trackback

[…] if you’re not worried about it, you should (and must) be, because page speed is important. So important that a 1 second delay can reduce conversions by 7% and decrease customer satisfaction […]

We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.