Dear reader, what do your users expect FIRST when they click on your site’s link?
They expect it to be relevant … and bookmark-worthy, right?
Wrong. They expect it to open and open fast. And about half of them would leave if it takes more than 3 secs to load.
That means a site’s performance is pivotal to create an optimal user experience and improve conversion rate. It also helps you get higher rankings in Google, because it’s one of more than 200 signals Google uses to rank sites.
Don’t know how to test your site’s speed and how to improve it? No worries.
Let us guide you.
Know where you stand
First off, check your page size: Is it bloated? Does it have things you don’t need? Can you afford to trim it down a bit?
According to a poll by CSS-Tricks, 87% of people think that page size should be 1mb or under. So if yours is more than that, you know it’ll impact your bottom line.
Acknowledge the problem areas
We’re living in a world where Web is accessed from anywhere and everywhere. Which means smartphone penetration is increasing day by day.
Not everywhere, though, is Internet speed lightning-fast. Many people still use 2G because they can’t afford high-bandwidth connections. Then there’re mobile network bottlenecks even for those who have 3G, 4G or LTE. Many webmasters still haven’t gone mobile even as Google itself recommends responsive web design.
See, there’re a lot of things to think about in order to deliver a performance that’s not just amazing – it’s future-friendly.
Site speed best practices
- Set the maximum page size limit. For those who don’t know, BBC has been using this technique for quite a while now.
- Zero in on conditional loading as it lets you render only the necessary elements to mobile users and hide those which unnecessary.
- Don’t use auto-refresh without an option to disable it.
- Render compressed media to low-bandwidth users.
- Limit the number of ads displayed on your site.
- If possible, refrain from using pop-up ads and affiliate code.
- Don’t use plugins or widgets that trip up your speed.
- Yslow and Google Page Speed not just help you test your website – they provide you with valuable insight that can come handy for your designer/developer.
If you need a professional to take care of your site speed and SEO, we’d love to help you. Contact us right now, today.