APOLLO MUNICH - ResultFirst

ResultFirst, you’ve truly lived up to your name, delivering first-rate results for our SEO needs. We were stuck in the trenches, battling it out with high-volume keywords and tough competitors. But with your custom strategy and diligent execution, you’ve turned the tide in our favor. The blend of on-page and off-page activities, coupled with the technical updates, was just the salvo we needed to climb the search ladder. And the numbers speak for themselves: a 52% boost in keyword performance and a 68% rise in traffic. But beyond the numbers, it’s your commitment to our business goals that stands out. You didn’t just provide a service; you became a partner, aligning your strategy with our vision every step of the way. Here’s to continued success with ResultFirst at the helm!

APOLLO MUNICH

About APOLLO MUNICH

Apollo Munich is now HDFC ERGO Health Insurance. Quality healthcare and Apollo had become synonymous in the Indian subcontinent, a fact reiterated by global healthcare experts and international accreditation bodies.  

Committed to bringing world-class health care within the reach of every individual, Apollo Hospitals Group had joined hands with Munich Health, a world leader in health insurance. Today, HDFC ERGO Health is leading the health insurance industry in the country.  

The Challenge

  • ResultFirst experts checked website and discovered that despite being the top general insurance provider, Apollo Munich wasn’t ranking in the top positions of major search engines, including Google, Yahoo, and Bing.
  • The high search volumes were making it a steep task to make the client’s website climb the search ladder.
  • We found that the keywords the client targeted were competitive and had high search volumes.
  • After analyzing competitors, our team found they (competitors) were ranking well for all important industry keywords.

Business Strategies

  • Our SEO strategists audited the client’s website, checked crawling and indexing, XML sitemap, Robots.txt, broken or incorrect redirects, website speed, title tags, etc.
  • They ensured proper usage of H1, H2, H3, etc., tags to structure content and reviewed keywords usage throughout the content and avoided keyword stuffing.
  • The team also checked if the content on the Apollo Munich website is relevant, valuable and engaging for their target customers as well as verified if images had descriptive alt tags.
  • Besides, our experts ensured a logical and well-structured internal linking system and Analyze backlink profiles to assess the quality and quantity of external links. 

 

Result

  • 68% increase in traffic
  • 52% enhancement in keyword performance
  • 35% reduction in bounce rate.

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