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Some Competitive Keywords in the Program

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Challenges

  • The primary challenge with Etoos was branding. There were a lot of clicks with a very low conversion rate. It was imperative to create brand awareness to improve conversion rate.
  • The EtoosIndia website needed a complete overhaul because the website’s conversion rate was glaringly low.
  • Highly competitive industry.
  • Massive account confusion, unstructured campaign, irrelevant keywords, poor quality score.
  • Poor landing page.
  • Creative banners were not up-to the mark.
  • CTR, impressions etc. are below the industry standards.
  • Short timeline to deliver the result.

Campaign Idea

  • ResultFirst came up with fresh aesthetically appealing designs that promised user-friendliness.
  • We devised a comprehensive strategy to improve Etoos’ brand awareness. Display, video campaigns were run extensively on Google & Facebook targeting audience of 18-24 (students) & 40 to 50 (parents) to create awareness of the brand & it’s USPS.
  • Keeping the SEO intact, the revamp led to a 35% increase in conversion rate.
  • We also took up Etoos’ social media creatives and they garnered 200% more engagement than previous posts.
  • Structure the campaign
  • Remove the expensive and irrelevant keywords.
  • Worked on the keyword theming.
  • Added negative keywords.
  • Improve the UI of the landing page.
  • Improve the quality score of the campaigns.
  • Focus on Ad-Copies and other important matrices such as CTR, Impressions, Conversion rate etc.

RESULTS

  • Visibility on Google Search & Display increased by 57%
  • Clicks improved by 18%
  • Cost per Conversion reduced by 365%
  • Conversion Rate increased by 80%
  • 200% more engagement with social media.
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What Our Customers Say

For the past 15 months that we have been working with ResultFirst, we have noticed improvement in our keyword rankings. We appreciate knowing that your team has our best interest in mind and works very hard on our behalf. Thank you for helping Holt International is more effective in carrying out its vision of finding families for children.

- Sally DoughertyFamily Relations Director
Holt International Children’s Services

We would like to thank ResultFirst for taking our Search engine optimization / SEO program to the next level. They have helped us rank high for important keywords and enjoy a upper hand over our competitors. I am happy to work with ResultFirst and we form a great team!great team!

- Dario NulFounder and CEO
Dexclusive

We like to thank you specially for mrs Sapna Parmar for her great understanding of work and fully service to us. You are great company and we are really happy to meet you in the internet. One more time thanks again and wishing you success in your further work.

- Ihsani Cosguner Managing Director
Maximosturkey.com

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