FRACTAL - ResultFirst

As part of Fractal Analytics’ marketing team, I’ve had the pleasure of witnessing ResultFirst’s transformative work on our website firsthand. They addressed our challenges head-on, delivering a user-friendly and SEO-optimized site that significantly increased our online visibility and engagement. Their expertise in responsive design also ensured an improved mobile experience for our clients and visitors. ResultFirst’s multifaceted approach has been instrumental in enhancing our digital presence.

FRACTAL

About FRACTAL

 Incorporated in the year 2000, Fractal Analytics is one of the leading analytics providers in India and foreign countries. It serves Fortune 500 companies in CPG, Retail, Technology, Financial Services, Healthcare, Media Industries, Telecommunications, etc. It has received various awards and recognitions for its predictive analysis and decision sciences

The Challenge:

  • We audited client’s website and found several issues with the design, such as poor navigation, slow loading time, cluttered layout, poor CTAs, etc.
  • Other challenges were Poor Keyword, use, Lack of Title Tags & Meta Descriptions, Non-Optimized URLs, Missing Header Tags (H1, H2, etc.), Broken Links and Redirects:, Low-Quality Backlinks, etc.
  • We had to bring organic traffic to the site and ranked it on the first page of SERPs. The challenge was to make it fix all SEO issues to increase engagement.
  • The website needed to be converted into a responsive design to improve the mobile experience for the users and clients.

Business Strategies:

  • Optimized website structure: We optimized the website structure o ensure the site has a clear and organized hierarchy, easy navigation. This resulted in accessible navigation.
  • Increased Responsiveness of the Site: the team of proficient IT designer made the site responsive so that the company could offer a great mobile experience to their visitors, followers, and clients.
  • Improved Visual Hierarchy: We used a clear visual hierarchy to emphasize important elements and guide users’ attention to key sections of the website. We also employed contrast, font sizes, and colors strategically to make essentials stand out.
  • Optimized Page Load Speed: The ResultFirst team minimized unnecessary scripts, compressed images, used caching, and reduced code on the official website to ensure a fast-loading site.

Result

  • 120% rise in organic traffic.
  • 15% boost in website conversions.
  • 45% rise in conversion rates.

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