HCL TSS - ResultFirst

As a Senior Marketing Manager at HCL TSS, I’ve been tremendously impressed by ResultFirst’s comprehensive approach to our digital marketing needs. They took the time to understand our challenges and then set about transforming our search engine marketing, social media management, and SEO. Their strategic reorganization of our campaigns, targeted keyword selection, and engaging ad copies have made a significant difference in our online presence. I’m particularly pleased with the substantial increase in conversions and clicks, as well as the surge in social media engagement. ResultFirst’s commitment to continual campaign analysis and adjustment ensures that we’re always maximizing our digital potential.

HCL TSS

About HCL TSS

HCL Training & Staffing Services (HCL TSS) is an HCL subdivision offering a trained & skilled workforce through its multiple Training & Hiring Programs. With cutting edge training programs, HCL TSS helps candidates interested to kick-start their IT career with HCL.

The Challenge

  • The existing campaigns were targeted for Lucknow & Madurai. While Lucknow was performing well, we experienced less traffic coming from Madurai despite of high bids & open targeting
  • Poor Campaign structure
  • No Conversion tracking
  • Low CTR
  • Low quality score and Ads rank
  • Missing site links
  • Missing ad scheduling
  • Missing location bid optimization
  • Missing negative keywords
  • Incorrect campaign types
  • Irrelevant keywords

Business Impact

ResultFirst’s comprehensive digital marketing strategy has had a profound impact on HCL TSS’s online performance and business outcomes. The substantial increases in conversions, clicks, and social media engagement speak to an improved online presence and more effective digital marketing campaigns. The growth in website clicks and the conversion rate suggests that not only are more people visiting the site, but more of those visitors are turning into customers. This boost in online performance likely translates into an increase in customer acquisition, revenue, and overall business growth.

Business Impact

ResultFirst's strategic interventions had a profound impact on Apollo Munich's digital presence and competitiveness. The painstaking analysis of the website and the creation of a tailored strategy in alignment with Apollo Munich's business objectives set the stage for substantial improvements in SEO performance. The mixture of on-page and off-page activities, paired with the vital technical updates on the server, elevated the website's visibility on major search engines. This, along with the meticulous examination of every incoming URL, resulted in a notable 52% enhancement in keyword performance. Moreover, the significant 68% increase in traffic means a larger audience reach, more potential leads, and the opportunity for higher conversions and revenue. Through ResultFirst's effective strategy, Apollo Munich has not only boosted its search engine rankings but also set a robust foundation for sustained digital marketing success.

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