HOSTGATOR - ResultFirst

I want to express my sincere appreciation for ResultFirst’s exceptional work. As the Head of Marketing, I witnessed the remarkable impact their strategy had on our business. ResultFirst delivered a highly effective homepage redesign, maintaining our SEO presence while significantly improving conversions. Their expertise in benchmarking, long page design, and SEO-friendly content was evident in the outstanding results achieved. With A/B testing, we identified impactful elements that led to a captivating new home page. The outcomes were exceptional: 80% keywords ranked on Google’s first page, a remarkable 148% increase in organic traffic, and a fully responsive web design. ResultFirst exceeded our expectations and I highly recommend them as a strategic partner for online success.

HOSTGATOR

About HOSTGATOR

HostGator is a global provider of web hosting and related services. Founded in a dorm room at Florida Atlantic University by Brent Oxley, the company has grown into a leading provider of Shared, Reseller, VPS, and Dedicated web hosting. HostGator is headquartered in Houston and Austin, Texas, with several international offices throughout the globe. 

Some Competitive
Keywords in the Program

Key words
Rankings
Before SEO After SEO
Domain registration 6 1
Hosting a website 7 1
Dedicated server hosting 5 1
Hosting server 5 1
Server hosting 4 1

The Challenge:

  • The ResultFirst team comprehensively analyzed the HostGator business and found that the homepage required a redesign to enhance its overall effectiveness.
  • We found the client’s website had poor SEO presence and was not ranking on some of the industry’s most competitive keywords
  • Also, we identified that revamping the landing page while maintaining all existing conversions was essential for the client to achieve improved conversions and expand their customer base.
  • Launching the new home page while maintaining the current ranking, organic traffic and reduced Bounce Rate was a challege.

Business Strategies:

  • Our team successfully redesigned the home page and maximized its effectiveness.
  • SEO professionals preserved rankings and organic traffic for competitive keywords, including domain registration, hosting a website, dedicated server hosting, hosting server and server hosting.
  • Content writers at ResultFirst optimized webpage content by making it more informative, more engaging and more SEO-friendy. Target keywords were added to the title, headings, meta description, and within the content.
  • SEO experts performed A/B testing, focusing on title tag, meta description, heading tags, content layout, images, or even the entire webpage.

Result

  • 80% of keywords ranked on Google’s first page.
  • 148% rise in organic traffic.
  • 25% increase in leads and conversions

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