Top 10 YouTube Analytics Tools For 2024

YouTube has consistently developed and attracted millions of customers. According to YouTube’s most recent statistics, The number of YouTube users in the United States is expected to reach 228.1 million by 2024.

In any case, you are thinking of getting onto the stage but it needs more work than basically favourable luck.

It is important to carefully consider what people consume and what influences them to deliver content that is easy to understand.

Thus, YouTube analytics tools have shown up. These tools identify exactly what is working or not, enabling you to consistently produce excellent videos.

Do you want to contribute to getting more views and subscribers to your YouTube channel?

When determining how to optimise your channel’s success and getting metrics from your audience, YouTube analytics tools can be extremely helpful.

See the best YouTube analytics tools and how they work for more data.

Why Do You Need YouTube Analytics Tools?

You can’t use what you don’t understand. What are your goals for using YouTube? Is it for marketing a brand or just building a customer base for your business? Whichever it may be, the best YouTube analytics tools will give you access to different kinds of data such as:

• Number of views
• Number of subscribers
• Likes and dislikes
• Comments
• Favorites
• Location and gender

Aside from those mentioned above, you also get access to the viewers checking out your videos on their website. It’s called playback location.

Lastly, how many viewers watched your video or canceled it matters. The best YouTube analytics tool will give you access to that kind of data. You need YouTube analytics tools to:

• Improve your video creation
• Understand the kind of videos that attract more viewers
• Identify your target audience- gender and location

What are the Top 10 YouTube Analytics Tools for 2024?

Here are our top 10 list of YouTube analytics tools that will help you manage your channel adequately in 2023:

1. Unbox Social

Unbox Social is an extremely effective social media analytics and monitoring tool. It seeks to enhance the efficiency of social media managers at brands and/or agencies by collecting the most important information and insights from all platforms in one place. It also allows social media managers to invite their team members and publish reports for management and clients.

Unbox Social provides a variety of social media analytics options. The tool tracks activity on Instagram, Facebook, and Twitter.

Features of Unbox Social

• Competition Tracking
• YouTube Analytics
• Influencer Marketing Program

1: Competition Tracking

Unbox Social’s Competition Tracking function enables customers to compare their content performance with similar businesses in their industry.

Examine all past data, compare content performance, and understand the key parameters driving your competitor’s social media strategy. You can also uncover new growth prospects and learn from techniques that did not succeed by using competitor benchmarking.

How competition tracking works:

• Competition Benchmark
• Share of Voice 
• Sentiment Analysis
• Brand Score on Social Media
• Competition Tracking Report

2: YouTube Analytics

YouTube analytics comprises the examination of social media platform data to gain knowledge about user behavior, engagement, and the effectiveness of content.

The effectiveness of marketing strategies is evaluated using metrics like clicks, impressions, and conversions. Modern technologies use machine learning algorithms to predict user behavior, identify patterns, and assess sentiment.

How it works:

• Advanced Analytics across various social media platforms
• Audience Insights and Sentiments Analysis
• Post and Story Analysis
• Social Media Reports

3: Influencer Marketing Program

Influencer marketing initiatives use social media celebrities to promote products or services. Marketers find influencers matched with their target demographic through extensive audience analysis.

Metrics such as engagement rates, click-through rates, and conversion data are critical in determining campaign effectiveness. This data-driven strategy maximizes ROI by selectively working with influencers that resonate with the brand’s audience.

How it works

• Find Influencers
• Influencer Evaluation
• Campaign Reporting
• Industry Benchmarking Report
• Influencer and Brand Listening

2. Channel Meter

ChannelMeter is a high-performance analytics tool with a detailed dashboard. You can learn a lot about your audience using this tool, and it also lets you track your overall channel and individual video performance. It enables you to create and strengthen partnerships with brands and influencers.

Features of ChannelMeter

• This application allows you to track the behavior of influencers so that you can incorporate fresh ideas into your approach.
• ChannelMeter facilitates the generation of reports in real-time
• This user-friendly YouTube analytics tool simplifies complex data for your convenience.
• You can also use this tool to track your YouTube revenue on a daily, weekly, or monthly basis.
• The best feature of this application is benchmarking, which allows you to compare your performance to that of others in the industry.

Why ChannelMeter

ChannelMeter enables you to manage all of your creator’s contracts, data, sales, and payments in one spot.

Onboarding and Contracts – Bring in the proper creators. Make audience authentication, contracts, and payment onboarding easier.

Data and Analytics – Track and analyze every creator, channel, and video you require, including those you do not yet deal with.

Sales and Support – Close more sales, increase monetization, and provide direct Creator support to the greatest Creators.

Simplified Payout – Using real-time earnings, data, and terms, automate complex payments.

3. quintly

Quintly is a sophisticated social media analytics software that supports Facebook, Instagram, TikTok, YouTube, and many other platforms.

It is a modern analytics solution that provides full control of your YouTube channels as well as assistance with your video marketing activities.

Quintly can manage several YouTube channels. This tool is easy to use and navigate. Even navigating via its dashboard’s many features is relatively easy. You can easily get multiple reports based on various parameters, which will help you improve your YouTube advertising strategy.

Features of Quintly

• Customizable Dashboards: With the help of Quintly, you can construct personalized dashboards that adjust data display to specific needs.
• Competitor Benchmarking: Users can compare their social media performance to that of competitors, getting important insights.
• Advanced statistics: Quintly offers in-depth statistics such as engagement rates, audience demographics, and content performance indicators.
• Automatic Reporting: The product has automatic reporting tools that simplify the process of providing vital metrics and insights.
• Cross-Platform Integration: It facilitates integration with many social media sites, aggregating data from multiple channels for a full picture.
• Unique Metrics and KPIs: Users can define and track unique metrics and key performance indicators (KPIs) related to their individual business goals.

4. Socialbakers

Vidooly is yet another YouTube analytics tool that can assist you in increasing search traffic and video viewership. It also has audience analytics features. Vidooly can help you establish 

a new audience and assess your market position. 

This YouTube analytics tool has a wide range of applications and integrates all of these functions into a simple dashboard. You can also use the tool to analyze your performance on Facebook, Instagram, and YouTube.

Feature of Vidooly

• The software has a strong insight generator that displays the films your audience is most interested in based on a variety of categories and demographics.
• Users can also determine which audience is most likely to engage with their material.
• The platform displays consumers’ digital journeys, viewing habits, devices utilized, and so on, allowing content providers to create and market films accordingly.
• It includes a scoreboard tool that displays the most popular handles from key networks, including YouTube, Facebook, and Instagram.
• You can narrow down the results by month, country, and genre.

It also offers

• Keyword analysis Tags recommendations
• Choosing the ideal time to release videos
• Demographics of the audience
• Competitor analysis software
• Identification of Influencers
• Video examination
• Suggestions for video ideas and content strategy
• Suggestions for Video Personalization

Also Read: Google Clarification: AI- Content Search Guidelines

5. vidIQ

The well-known analytics tool for the platform VidIQ has the support of well-known YouTubers like Mark Cuban, Jade Darmawangsa, Sean Cannell, and Marina Mogilko. 

VidIQ provides you with all of the tools you might possible need to assist in video creation. 

This includes daily ideas, which employ AI to examine other channels similar to yours and present you with fresh ideas to stimulate your content creation.

VidIQ also has comprehensive channel auditing features that allow you to see the number of subscribers acquired or lost, the increase or reduction in views, and the changes in watch time. It is also considered one the best YouTubebest youtube analytics tool competitor analysis tool.

Here’s what vidIQ can do for you

• Examine video performance
• Look for relevant keywords.
• Understand your target audience’s demographics.
• Control your YouTube channel
• Monitor monetization
• Competitor analysis
• Get daily channel development ideas.
• Trend alerts help you keep track of trends.

Real-time Check in VidIQ

VidIQ’s Real Time Stats Bar Tool performs exactly what it claims. It makes YouTube numbers and data more accessible, allowing you to easily get the information you require. This simple application immediately displays your progress toward monetization as well as other high-level statistics.

6. Vidyard

This analytics tool is rated highly by many experts. It helps you turn visitors into customers. It can also help out in marketing your products and services by maximizing your video content.

7. ViralStat

ViralStat is regarded as one of the top YouTube analytics tools. It is a tool that helps you track your competitors’ video content so you can find out trending videos on YouTube. It also features several reports and analyses that will improve your general performance on YouTube.

8. Vidooly

Vidooly is one of the best YouTube analytics tools that come with many features such as video tag suggestions, competitor tracking, the best upload time, comment management, subscriber behavior analysis, and so on.

9. TubeBuddy

TubeBuddy is one of the best youtube channel analytics tool in the market. Its browser extension works according to YouTube’s guidelines. It helps you create meaningful titles, and draft out descriptions, tag lines, and keywords. This will, in turn, enhance the visibility of your video on the YouTube search engine.

10. Tubular

This is one of the top social video analytics tools. It helps you monetize and grow your business. It is an analytics tool that many marketers use to assess the reach and impact of their video content.

Also Read: Best SEO Tools to Grow Your Ecommerce Store

How Do You Get YouTube Analytics?

To get started with YouTube monitoring tool, you’ve got to understand how to get analytics on YouTube. Most people are not familiar with the fact that functions like YouTube analytics can be accessed on YouTube.

Before diving into the top 10 YouTube analytics tools that can help in managing your YouTube channel, here’s how to get them straight from YouTube.

Step one: Click on your profile picture at the corner of your YouTube page

Step two: Select YouTube Studio, which is the third option there

Step three: A new page pops out showing your YouTube Studio dashboard. Check out the left-hand side, you will see “analytics” as one of the options on the dashboard.

Conclusion

Developing video content and maximizing one of the largest media networks can be really hectic. To post is one thing, staying consistent is another thing. These YouTube tracking tools mentioned above will help stay one step ahead, and organized and increase your odds of becoming successful on YouTube.