Scaling Clovia's Organic Impressions to 41.3M
Clovia is a prominent lingerie and sleepwear brand in India, known for its wide range of products that combine comfort with style.
Clovia is a prominent lingerie and sleepwear brand in India, known for its wide range of products that combine comfort with style.
Site traffic increased due to better site structure and mobile user experience.
Higher Conversion Rates: Achieved by optimizing mobile experience and site navigation.
Reduction in Bounce Rate: Following technical enhancements & fixing CWV issues.
Elevated Market
Competition
Mobile User
Experience Issues
Technical
Optimization Needs
Ecommerce Site
Structure Revamp
Clovia operates in a highly saturated lingerie market, requiring innovative strategies to differentiate and establish market prominence.
Need to focus on optimizing mobile user experience to improve mobile conversion rates amidst high mobile traffic.
Critical technical SEO issues such as site speed optimization and crawling errors that need to be fixed to improve search rankings.
Required a total overhaul of the site structure to enhance navigation and user engagement, particularly addressing the categorization and filtering of products.
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