Performance SEO Unpacked
Your go-to podcast for actionable SEO and marketing strategies!
Your go-to podcast for actionable SEO and marketing strategies!
Performance SEO unpacked is the ultimate destination for marketers, SEO enthusiasts, and business leaders looking to elevate their game. Hosted by Ruchi Pardal, SVP of Growth & Innovation at ResultFirst, this podcast goes beyond the basics to explore the strategies that drive real, measurable success in SEO and marketing.
Packed with actionable insights you can implement immediately and thought-provoking conversations with industry leaders shaping the future of SEO and marketing. Hear directly from the experts, uncover what’s working in the real world, and discover new ways to take your strategies to the next level.
From navigating zero-click searches to proving ROI that resonates with your C-suite, this isn’t just another talk about tactics—it’s about delivering results that matter.
Performance SEO Unpacked with Ruchi Pardal takes a sharp turn in this solo episode, breaking down a model that finally links SEO wins with real business growth. She calls it VOLT: Visibility, Outcomes, Leads, Transactions.
If you’ve ever sat in a meeting where someone says, “We’re ranking, but where’s the revenue?”—this episode is your answer. Ruchi explains how to bridge that frustrating gap and turn SEO into a measurable growth engine.
For years, SEO has struggled with the issue of accountability, where effort is measured more than actual results. In this episode of Performance SEO Unpacked, guest host Joseph Lewin talks with Ruchi Pardal, SVP of Innovation at ResultFirst, about how a pay-for-performance model is changing the game. They also dig into the role of AI in modern SEO and why transparency and clear outcomes are essential for building trust.
Climbing Google’s rankings is no longer the finish line. It’s just step one. In this solo episode of Performance SEO Unpacked, Ruchi Pardal explains how AI agents like Gemini and ChatGPT are changing the rules. She breaks down how to design content and layouts that machines can parse, trust, and recommend in zero-click search.
AI-driven search is changing the rules of SEO. With large language models (LLMs) reshaping how people discover brands, showing up in AI-generated answers is the new visibility game. In this episode of Performance SEO Unpacked, host Ruchi Pardal sits down with Derek Woo, Director of Search Engine Optimization and App Store Optimization at Albertsons Companies, to unpack how brands can earn mentions, shape influence, and stay competitive in an AI-first world.
Keyword research isn’t just about rankings; it can fuel product strategy, uncover new revenue, and spotlight audiences your team never considered. In this episode of Performance SEO Unpacked, host Ruchi Pardal is joined by Jennifer Long, Lead SEO Manager at SolarWinds, to unpack her “off-label SEO” approach. They dive into how search insights influence product roadmaps, reveal feature gaps, and adapt to a world of AI-driven prompts.
It stings when your competitors show up in AI results and your brand doesn’t. In this solo episode of Performance SEO Unpacked, Ruchi Pardal explains why AI overlooks some brands and how to rebuild visibility. From schema and crawl fixes to third-party mentions, she shares why recovery takes steady trust-building and usually 60 to 80 days, not quick hacks.
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