Performance SEO Unpacked
Your go-to podcast for actionable SEO and marketing strategies!
Your go-to podcast for actionable SEO and marketing strategies!
Performance SEO unpacked is the ultimate destination for marketers, SEO enthusiasts, and business leaders looking to elevate their game. Hosted by Ruchi Pardal, SVP of Growth & Innovation at ResultFirst, this podcast goes beyond the basics to explore the strategies that drive real, measurable success in SEO and marketing.
Packed with actionable insights you can implement immediately and thought-provoking conversations with industry leaders shaping the future of SEO and marketing. Hear directly from the experts, uncover what’s working in the real world, and discover new ways to take your strategies to the next level.
From navigating zero-click searches to proving ROI that resonates with your C-suite, this isn’t just another talk about tactics—it’s about delivering results that matter.
Change is inevitable, but in SEO, it can make or break momentum. In this episode of Performance SEO Unpacked, host Ruchi Pardal sits down with Natalia Matos, SEO Manager at Quadient, to unpack how teams can stay focused, aligned, and growth-driven through leadership changes and organizational transitions.
AI is changing online shopping, and Black Friday 2025 will be the first real test. In this episode of Performance SEO Unpacked, host Ruchi Pardal explores OpenAI’s Buy It in ChatGPT, showing how e-commerce brands can adapt to AI-driven buying. Shoppers can now discover, compare, and buy products directly in AI interfaces, and Ruchi shares actionable steps to stay visible, competitive, and ready for the shift.
In this solo episode of Performance SEO Unpacked, Ruchi Pardal answers seven tough SEO questions from CMOs and growth leaders. She breaks down intent mismatches, AI-driven visibility, and hub-and-spoke SEO for multi-location brands. Ruchi also shares how to tie SEO to revenue, shape product roadmaps, and use AI to amplify, not replace strategy.
In this episode of Performance SEO Unpacked, Ruchi Pardal uncovers hidden SEO leaks, CMS limits, CDN misconfigs, and bloated tech stacks that drain performance. She shares a simple checklist to spot costly infrastructure flaws masquerading as strategy failures, delivering faster indexing, higher rankings, cleaner reporting, and peace of mind often at no extra cost.
Performance SEO Unpacked with Ruchi Pardal takes a sharp turn in this solo episode, breaking down a model that finally links SEO wins with real business growth. She calls it VOLT: Visibility, Outcomes, Leads, Transactions.
If you’ve ever sat in a meeting where someone says, “We’re ranking, but where’s the revenue?”—this episode is your answer. Ruchi explains how to bridge that frustrating gap and turn SEO into a measurable growth engine.
For years, SEO has struggled with the issue of accountability, where effort is measured more than actual results. In this episode of Performance SEO Unpacked, guest host Joseph Lewin talks with Ruchi Pardal, SVP of Innovation at ResultFirst, about how a pay-for-performance model is changing the game. They also dig into the role of AI in modern SEO and why transparency and clear outcomes are essential for building trust.
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