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Performance SEO unpacked is the ultimate destination for marketers, SEO enthusiasts, and business leaders looking to elevate their game. Hosted by Ruchi Pardal, SVP of Growth & Innovation at ResultFirst, this podcast goes beyond the basics to explore the strategies that drive real, measurable success in SEO and marketing.

Packed with actionable insights you can implement immediately and thought-provoking conversations with industry leaders shaping the future of SEO and marketing. Hear directly from the experts, uncover what’s working in the real world, and discover new ways to take your strategies to the next level.

From navigating zero-click searches to proving ROI that resonates with your C-suite, this isn’t just another talk about tactics—it’s about delivering results that matter.

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MOST RECENT EPISODES

23 Min | Guest Episode

How to create content that connects, converts, and scales – Nuno Bamberg

SEO is no longer just about keywords. On Performance SEO Unpacked, Ruchi Pardal speaks with Nuno Bamberg, SVP of Brand and Marketing at Sleep Country Canada, about how human intent...

Apple Spotify
24 Min | Guest Episode

When Visibility Backfires, Managing Brand Sentiment in the AI Search Era

Enterprise SEO is shifting from rankings to AI-driven visibility. On Performance SEO Unpacked, Ruchi Pardal speaks with Daniel Horowitz about how AI, zero-click search, and LLMs are reshaping brand discovery...

Apple Spotify
37 Min | Guest Episode

Exploring The Journey from Clicks to Conversion

AI is changing how people discover brands, making traditional SEO tactics less effective. On Performance SEO Unpacked, Ruchi Pardal speaks with Jonathan Richards, Director of AI Search & SEO at...

Apple Spotify
38 Min | Guest Episode

From Layoffs to Leads: Building a Thriving SEO Consulting Practice Today

Enterprise SEO isn’t the only space facing disruption; consulting is feeling it too. On Performance SEO Unpacked, Ruchi Pardal speaks with Emanuel (Alexandru) Petrescu about navigating layoffs, shrinking budgets, and...

Apple Spotify
38 Min | Guest Episode

Inside TechTarget’s Massive SEO Cleanup: The Case Study You’ve Never Heard

Performance SEO Unpacked with Ruchi Pardal explores a real-world SEO collapse: a 25% traffic drop on a massive site with 50+ subdomains. Guest Jenny Waggenheim shares how, over 18 months,...

Apple Spotify
26 Min | Guest Episode

When AI Eats the Middle: Rethinking Local SEO as the Buyer Journey Goes Conversational

Performance SEO Unpacked with Ruchi Pardal explores how AI is changing the way people find and choose stores today, with long, highly specific local searches becoming the norm. Guest Fred...

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