Performance SEO Unpacked
Your go-to podcast for actionable SEO and marketing strategies!
Your go-to podcast for actionable SEO and marketing strategies!
Performance SEO unpacked is the ultimate destination for marketers, SEO enthusiasts, and business leaders looking to elevate their game. Hosted by Ruchi Pardal, SVP of Growth & Innovation at ResultFirst, this podcast goes beyond the basics to explore the strategies that drive real, measurable success in SEO and marketing.
Packed with actionable insights you can implement immediately and thought-provoking conversations with industry leaders shaping the future of SEO and marketing. Hear directly from the experts, uncover what’s working in the real world, and discover new ways to take your strategies to the next level.
From navigating zero-click searches to proving ROI that resonates with your C-suite, this isn’t just another talk about tactics—it’s about delivering results that matter.
Performance SEO Unpacked with Ruchi Pardal explores a real-world SEO collapse: a 25% traffic drop on a massive site with 50+ subdomains. Guest Jenny Waggenheim shares how, over 18 months, the team fixed old content, page speed, and registration, cut 80% of pages, consolidated subdomains, and built authority, driving millions of views and 200% year-over-year growth.
Performance SEO Unpacked with Ruchi Pardal explores how AI is changing the way people find and choose stores today, with long, highly specific local searches becoming the norm. Guest Fred Shramovich, managing four retail brands in apparel and lingerie, shares how lean teams, flexible store pages, and close monitoring of reviews, social media, and Google Search Console help him stay visible while answering the nuanced questions buyers ask.
Performance SEO Unpacked with Ruchi Pardal explores how retail, digital, and e-commerce intersect in today’s fast-changing environment. Guest Scott Lux, EVP of Technology and E-Commerce at Esprit, shares how his retail roots, from lighting stores in Dallas and Birmingham to fashion brands in New York, inform his approach to chasing outcomes over impressions, focusing on customer behavior, and tying metrics to real business health across digital and physical channels.
Change is inevitable, but in SEO, it can make or break momentum. In this episode of Performance SEO Unpacked, host Ruchi Pardal sits down with Natalia Matos, SEO Manager at Quadient, to unpack how teams can stay focused, aligned, and growth-driven through leadership changes and organizational transitions.
AI is changing online shopping, and Black Friday 2025 will be the first real test. In this episode of Performance SEO Unpacked, host Ruchi Pardal explores OpenAI’s Buy It in ChatGPT, showing how e-commerce brands can adapt to AI-driven buying. Shoppers can now discover, compare, and buy products directly in AI interfaces, and Ruchi shares actionable steps to stay visible, competitive, and ready for the shift.
In this solo episode of Performance SEO Unpacked, Ruchi Pardal answers seven tough SEO questions from CMOs and growth leaders. She breaks down intent mismatches, AI-driven visibility, and hub-and-spoke SEO for multi-location brands. Ruchi also shares how to tie SEO to revenue, shape product roadmaps, and use AI to amplify, not replace strategy.
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