Performance SEO Unpacked
Your go-to podcast for actionable SEO and marketing strategies!
Your go-to podcast for actionable SEO and marketing strategies!
Performance SEO unpacked is the ultimate destination for marketers, SEO enthusiasts, and business leaders looking to elevate their game. Hosted by Ruchi Pardal, SVP of Growth & Innovation at ResultFirst, this podcast goes beyond the basics to explore the strategies that drive real, measurable success in SEO and marketing.
Packed with actionable insights you can implement immediately and thought-provoking conversations with industry leaders shaping the future of SEO and marketing. Hear directly from the experts, uncover what’s working in the real world, and discover new ways to take your strategies to the next level.
From navigating zero-click searches to proving ROI that resonates with your C-suite, this isn’t just another talk about tactics—it’s about delivering results that matter.
Do 404s matter? Are internal links overrated? Paul Shapiro, Product Manager at Uber, debunks common SEO myths and reveals the technical strategies behind Shopify’s massive international migration—highlighting essential tools, mindset shifts, and Python automation for enterprise SEO success.
Ranking in Google is now just the starting line. Ruchi Pardal reveals how UX, UI, and SEO strategies converge in the age of AI agents like ChatGPT—sharing practical advice on modular design, semantic clarity, and AI usability to future-proof your site’s visibility.
Marketplace SEO is a different beast. James Kelly, SEO expert at TrueCar, shares how AI is reshaping search visibility for platforms with millions of pages. Learn how to future-proof your marketplace strategy with technical SEO, faceted navigation, and user behavior signals.
Discover how Rob Dougherty, Senior Director of SEO Content at Kiteworks, leverages AI to produce 100% of their content. Learn how this approach enhances efficiency, maintains quality, and drives measurable results in a competitive digital landscape.
Big brands face SEO setbacks too. Christina Clark, Product SEO Lead at HubSpot, shares how her team resolved their homepage’s sudden disappearance from Google—highlighting key lessons in technical SEO, internal linking, and cross-team alignment.
Optimize beyond Google with insights from Sam Page, Director of SEO at Slack. Explore strategies for schema markup, AI crawlers, Bing, and leveraging user-generated content.
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