Performance SEO Unpacked
Your go-to podcast for actionable SEO and marketing strategies!
Your go-to podcast for actionable SEO and marketing strategies!
Performance SEO unpacked is the ultimate destination for marketers, SEO enthusiasts, and business leaders looking to elevate their game. Hosted by Ruchi Pardal, SVP of Growth & Innovation at ResultFirst, this podcast goes beyond the basics to explore the strategies that drive real, measurable success in SEO and marketing.
Packed with actionable insights you can implement immediately and thought-provoking conversations with industry leaders shaping the future of SEO and marketing. Hear directly from the experts, uncover what’s working in the real world, and discover new ways to take your strategies to the next level.
From navigating zero-click searches to proving ROI that resonates with your C-suite, this isn’t just another talk about tactics—it’s about delivering results that matter.
Discover how Rob Dougherty, Senior Director of SEO Content at Kiteworks, leverages AI to produce 100% of their content. Learn how this approach enhances efficiency, maintains quality, and drives measurable results in a competitive digital landscape.
Big brands face SEO setbacks too. Christina Clark, Product SEO Lead at HubSpot, shares how her team resolved their homepage’s sudden disappearance from Google—highlighting key lessons in technical SEO, internal linking, and cross-team alignment.
Optimize beyond Google with insights from Sam Page, Director of SEO at Slack. Explore strategies for schema markup, AI crawlers, Bing, and leveraging user-generated content.
Optimize beyond Google with insights from Sam Page, Director of SEO at Slack. Explore strategies for schema markup, AI crawlers, Bing, and leveraging user-generated content.
Enterprise SEO success isn’t just about rankings—it’s about trust, stakeholder alignment, and people management. Sam Page, Head of SEO at InMotion Hosting, reveals mindset shifts, data-driven communication, and real-world strategies to drive large-scale results.
International SEO success is more than technical strategies—it’s cultural. Amir Alsayegh, Organic Growth Advisor-SEO at Crocs, shares insights into cultural nuances, keyword localization, and actionable tips to scale effectively in global markets.
SEO authority metrics are evolving—links are out, mentions and AI visibility are in. Chris Reynolds, SEO Director at Indeed, explains how enterprise brands should track brand mentions, optimize for generative AI, and measure impressions to thrive in this AI-driven search era.
Discover ResultFirst’s innovative Pay-for-Performance SEO model with Ruchi Pardal, SVP of Innovation. Learn how results-driven SEO fosters transparency, accountability, and aligns strategies directly with business outcomes in the AI-driven search landscape.
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