Does site speed impact the conversion rate of eCommerce websites?
Absolutely. Yes, studies have found that the longer your site takes to load, the fewer conversions you’ll get for your website.
Whether you’re a business looking to increase subscribers or sell products online, site load time is significant for user experience conversions.
Does a slower website mean lost conversions?
Continue reading to find the answer.
A conversion rate is the percentage of users who take the desired action. It means the user converts when they decide to purchase a product and click the “buy” button.
Depending on your focus, it can be a little different for every site.
If an e-commerce website receives 200 visitors monthly and has 50 sales, the conversion rate would be 50 divided by 200, or 25%.
Click to learn the E-Commerce CRO: Ecommerce Conversion Rate Optimization Tips
Site speed represents how your website is performing overall. It is scored by services like Google PageSpeed Insights that look at various load times on your site in aggregate.
The speed of your website determines whether or not the shopper will buy, browse, or bounce. It affects user engagement and user experience.
Skilled.co has revealed customer expectations from site performance:
So, if your eCommerce website is slow, you’ll likely lose a major chunk of potential customers and conversions.
That’s why every SEO company providing search engine optimization services is focused on improving site load speed. It is one of the key deciding factors for Google’s algorithm. It ensures a good user experience and lets Google rank those sites. If the site is slow, it can negatively impact the bounce rate and session time, which is not good for SEO.
More surprisingly, it is directly affected by your website speed. The slow speed irritates visitors and provokes them to leave the site. The longer your website takes to load, the more likely visitors will exit from it, which causes an increased bounce rate. Higher bounce rates mean poor conversion.
Click to learn Why UX Design is Important for Ecommerce SEO?
But, how fast your website loads has a crucial impact on user experience. Referring to the stats above, users expect a website to load in less than 3 seconds. Just a 1-second delay, and they leave your website. So, there is very little chance of conversions.
A study by Backlinko has revealed that “pages on fast-loading sites rank significantly higher than pages on slow-loading sites. If the site is slow, the traffic will decline. And because a good conversion rate depends majorly on website traffic, improving the site speed and increasing traffic is good.
With the above information, it is clear that site speed has a great role in conversion rates. So, make sure your eCommerce website loads fast to improve conversions. Here’s how you can improve the website speed.
Click here to learn the Techniques That Improve the Page Load Speed of Your Website.
Slow sites kill conversions and can never recover. Your competitors are just one Google search away, and shoppers don’t hesitate to look elsewhere for the needed products.
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