eCommerce has changed the way customers shop. People are driving a ‘historic and dramatic shift in consumer behavior.’ The internet has become the most powerful medium of all time.
One trend influencing consumer shopping behavior is Voice Search, which is the hype these days.
Virtual assistants like Apple’s Siri, Amazon’s Alexa, Samsung’s Bixby, Microsoft’s Cortana, and Google Assistant are a few examples that are successful with voice queries.
72% of people with voice-activated speakers use these devices daily.
People use voice search to order food online, play music, book accommodations, and access information.
Given that you can’t afford to overlook the importance of voice search as an eCommerce business owner.
Hire an eCommerce SEO Company to plan a voice-enabled search strategy and make online shopping easier for your audiences.
Related:Impact of Voice-based Search on Modern SEO
Also called voice-enabled, voice search is a technology that allows a ‘hands-free’ search. It is an advanced way to enable users to run a search query by speaking instead of typing their search term into the search bar. The growth of smartphones and other handheld devices has increased voice search usage.
Voice search has grabbed a lot of attention in the eCommerce industry for several reasons. It is easy to use and allows users to use it while doing other tasks. It is also faster than typing products in the search bar.
So, if you overlook the voice search for your eCommerce business, you may lose out on the obvious opportunity. Make it the heart of your consumer experience strategy.
Here are more factors why voice search should be used for eCommerce businesses.
Restore your Business with SEO Strategy: Optimizing eCommerce SEO services strategy is among the best you can do. Voice SEO is good for higher search ranking and making your business more searchable. The reason is that voice queries are more conversational and longer than usual “typing” search queries.
For instance, if you’re searching for a restaurant for dinner, your searches might be a little like:
As the above examples show, when we type, we use searches based on specific keywords. When we use voice search, searches are much more conversational.
So, it would be best if you prepared a voice SEO strategy for an eCommerce business.
Prioritize Right Keywords: When optimizing your eCommerce site for voice search, develop proper keywords and use them correctly. Speech recognition software picks up key terms you use in the conversion.
Use a Relevant & Organised Site Structure: Since an eCommerce website has so many products, arranging your store and showcasing your best products and offers, like site maps (easy navigation) and clear product categories.
This is important because if consumers cannot find their desired information or products on your site, they may move on to another retail site with a less complex shopping experience.
Also Read: Acing Voice Search Technology – How to Master the New World of Search!
Optimize Your Page Speed: Fast loading is an easy way to improve user experience and engagement. When a user conducts a voice search, Google instantly provides him/her with a relevant answer. If your page loads slowly, the search engine will ignore it.
So, increase your website speed.
Responsive eCommerce Website: 57% of internet users say they do not recommend a business with a poorly designed website on mobile.
So, develop a responsive mobile version of your site. This will generate additional leads by creating campaigns. The mobile-friendly website allows consumers to have a pleasant and enjoyable smartphone experience.
ResultFirst is a leading eCommerce SEO service provider. Leverage our expertise and knowledge in your SEO services to reach more voice search people.
Being a leading SEO service agency, we offer a full suite of SEO services be it Local SEO, and so on. Pay for Performance SEO services is a plus.
If you’re ready to obtain more valuable leads through Voice Search, speak with our SEO specialist at +1-888-512-1890.