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By Ruchi Pardal
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16 May, 2022
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~ 13 minutes to read
16 May, 2022
~ 13 minutes to read
Winners excel because they recognize talents and engage them in their business. They set goals and expose themselves to new ways of thinking. They smartly determine what strategies work and what don’t and work their tails off to expand their business. Business growth in this Digital Era can be summed up in three words: Search Engine Optimization (SEO). Winners create unique SEO plans with the help of experts and see a spike in leads, thereby generating revenue.
If your goal is to improve your search engine position in Google, SEO is the right catch. A survey conducted by Clutch reveals that search engine optimization is the most promising digital marketing technique for generating quality leads. But, since the process takes time, it becomes very expensive, at least for the initial few months. Consequently, many small and mid-sized businesses hardly go for it.
But, those aiming to win keep googling for affordable but effective SEO methods and choose Pay for Performance SEO (PFP SEO). PFP SEO is an innovative marketing concept that improves rankings, generates web traffic, and increases revenue, as is the standard SEO plan. Because the payment in the PFP SEO is made after achieving the desired results, it is a favorite for all!!
Pay-for-performance SEO is a performance-based SEO model in which you pay when you rank. Also known as pay-on-results SEO, the PFP SEO principle is worthwhile if your budget is low and you don’t want to take any risks. The philosophy of the Pay-for-performance models is unique: ‘ You On the Page Or You Don’t Pay.’
Unlike standard SEO service providers, PFP SEO service companies make ‘NO EXCUSE’ such as the target has not been achieved because ‘SEO Takes Time”. Generally, traditional SEO companies keep charging clients without any results. The pay-for-performance SEO model allows no space for any such dispute. You pay with the results in hand; that’s why it’s called Result-based SEO or pay-on-results SEO.
Before exploring why pay for performance is only for winners, let’s focus on ‘WINNERS.’
Winners keep every step for a wise investment right from the beginning.
Also Read: What Impact Does Analytics Have on Pay for Performance SEO
How is pay-for-performance SEO different and appropriate for all businesses?
Performance pay is different from regular SEO services. The major difference is the payment model. Despite both models applying different SEO techniques, you pay for no results in traditional SEO, whereas you pay when you get desired results in the PFP model.
To understand the differences, refer to the below table:
| PERFORMANCE-BASED SEO | TRADITIONAL SEO | |
|---|---|---|
| PRICING | You pay as per the performance i.e. you invest for the results you have earned. | You make an upfront payment before getting any results. |
| CONTRACT | There are no contracts, so neither upfront payment nor fixed monthly payment is required – but just a minor setup charge. | You enter into legal contracts and will have to pay an initial amount and a fixed monthly payment. |
| SUITABILITY | Suitable for businesses of all sizes. Even small-scale businesses can choose it as they will have to pay after obtaining satisfactory results. | Standard SEO service is overall not good for small businesses and startups as it is difficult for them to bear highly expensive costs and wait for months to get results. |
| BUDGET | PFP SEO is a low-cost marketing solution, unlike traditional SEO. So, it is perfect for businesses with low budgets. You pay for the results. What else? If the budget allows, you can spend monthly on regular SEO. | For clients with a shortage of funds, traditional SEO is not a feasible choice. In addition, investing a big amount isn’t wise, especially when revenue is not secure and results are not guaranteed. |
| FASTER RESULTS | Pay-for-performance SEO is a result-driven model. It ensures better and faster results than the traditional mode of SEO. It is more about relevant and focused Search Engine Optimization Services. | With traditional SEO, targets are not achieved many times. Though a long-term SEO campaign is valuable, they do not have a quick solution like PFP SEO. Still, you need to bear a hefty amount. Minimum pay-off time may vary from 5 to 12 months. |
| KEYWORDS | Pay-for-performance SEO focuses on small sets of individual keywords for higher search volume. Only keywords that have the potential to drive real sales are targeted. This SEO model works on targeted keywords to obtain top rankings. Experts pay attention to each keyword individually to give satisfactory results. | Regular SEO companies target a broad set of keywords and a combination of keywords to get ranking. Moreover, SEO professionals plan to enhance your website’s overall search engine optimization score for a broad set of keywords. |
| TRANSPARENCY | You get SEO services transparently with regular keyword ranking updates, SEO optimization updates, keyword positioning updates, and much more. No need to pay any fixed monthly fee! | In the conventional SEO model, you are bound to pay a monthly fee whether or not you achieve results. |
How ‘pay for performance SEO’ works is fair enough for winners. Remember that the pricing model of traditional SEO and pay-for-result SEO is different. In the case of the former, you need to pay a monthly fee irrespective of rankings and results. In the latter, you pay for results achieved. There is hardly a term like ‘FIXED MONTHLY FEE’ in the pay-for-performance SEO.
Take a look at the scenario of the performance-based SEO pricing model:
Take a look at the below table for an example,
| Rank Brackets | Cost Per Keyword (Demo pricing) |
|---|---|
| 1-3 | $C |
| 4-6 | $D |
| 7-10 | $A |
A good pay-for-performance SEO company can target 5 keywords for your plan. They improve rankings for one of the keywords from 10 to 1.
If referring to the above pricing table, they will charge you $C.
Let’s say your service provider ranks keywords from 12 to 10. In that case, you will have to pay only $A. If they get your keyword ranked from 10 to 7, even then, the billing amount will be the same, i.e., $A. If they manage to rank two keywords by moving them from 11 to 6, then you will pay 2 X $D.
There is a fixed price for each improvement in rank within a bracket.
Performance-based SEO is legitimately a very decent SEO service in terms of pricing. You pay when you improve your rank. That’s it.
Setup Fee
Note that top SEO companies providing pay-for-performance SEO services may charge you an initial setup fee to cover the cost they incur. The amount depends on 4 factors:
In the Pay-For-Performance SEO model, clients pay their SEO Company based on performance. The intent is to improve ranking, increase web traffic, and boost revenue. Traditional SEO makes promises and fails to guarantee a return. Their main objective is to just run into a contract. They eventually fail to deliver results and justify themselves by saying that ‘SEO is uncertain and takes time.’ Such business experience wastes time, money, and effort. Isn’t it?
Also Read: Why Pay-For-Performance SEO Is The Right Choice
As said earlier, traditional SEO has a monthly fee payment model, and you must pay whether or not you get results. Performance-based SEO comes with a unique approach. No monthly fee is involved.
Consider the table below for more clarification:
| Timeframe (In Month) | Keywords on the First Page | PFP SEO Billing | Traditional SEO Billing |
|---|---|---|---|
| 1 | 0 | $0 | $1,000 |
| 2 | 0 | $0 | $1,000 |
| 3 | 0 | $0 | $1,000 |
| 4 | 3 | $450 | $1,000 |
| 5 | 5 | $750 | $1,000 |
| 6 | 10 | $1,500 | $1,000 |
| Total | 18 | $2,700 | $6,000 |
The above price comparison chart displays how affordable Pay for Performance SEO is compared to traditional SEO.
Unlike a Performance-Based SEO Company, traditional SEO keeps charging you a fixed monthly fee of $1,000 in the 1st, 2nd, and 3rd month when the result is ‘ZERO.’ In the PFP SEO model, you pay nothing if the result is zero
Service providers’ most important elements included in Pay-For-Performance SEO are Industry Analysis, Competitor Analysis, Complete Website Audit, Keyword Research, Complete On-Page SEO Optimization and Suggestions, and Backlinks Acquisition.
Performance-based SEO experts follow the below steps to achieve ranking for your websites.
Pay-for-performance SEO benefits both small and large enterprises. Key benefits are:
The pay-for-performance SEO model is known for myths, misunderstandings, misinformation, and misconceptions. It’s woeful and unprofitable to propagate PFP SEO myths. Misconceptions may be fertile because PFP is a relatively new concept. A lack of understanding discourages businesses from adopting the PFP SEO model, so they lose its benefits.
Though it can be difficult to disentangle fact from myth, the aim is to debunk myths growing up around the digital landscape. Below are some common ones.
Performance-based SEO companies are vested in maintaining your rankings because they can keep getting paid. If your rankings drop, you pay less or end up paying them.
You might find this surprising. But, yes, a well-established performance-based SEO company doesn’t work with every business. They are very obvious about their concept, business model, and who they can help or choose to work with. While ResultFirst works with enterprises that target national and international audiences, its core focus is local businesses. We’re the best fit because of our success in local rankings. And it works well for our clients as most businesses would rather see Result First.
Related: Achieve Top SERP Positions with Pay-For-Performance SEO Services
Pay for Performance SEO is the right program for those who want a high ranking, massive traffic, and improved conversion rates. Enroll in the program if you want to:
Related: How Pay For Performance Is A Game Changer
SEO is an ever-changing beast. Once you understand what Google is looking for, an algorithm update comes up, bombing your strategy. So, ranking on the Google first page is not easy. SEO professionals put a lot of effort into achieving results. You can find many companies claiming to deliver first-page ranking, but they fail because they lack skills.
As a leading SEO company, ResultFirst never says, ‘Trust SEO services blindly.’ We always encourage clients to choose a Pay-For-Performance SEO package because the PFP model gives you enough time to evaluate SEO service performance before making payments.
Also Read:
Pay Per Performance: A Cost-Effective SEO Methodology!
Would you rather pay monthly or for results?
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