Why Marketers See Animated Corporate Video Essential For Business Success

Video content and corporate animated videos are some of the best tools in a digital marketer’s arsenal in the 21^st century. This statement is supported by qualitative and quantitative analysis of video marketing and its results for businesses across the globe.

According to Hubspot’s state of video marketing report, 81% of businesses use video content as a marketing tool. This trend has risen as a result of 72% of customers wanting to learn more about products and services through videos, according to that report.

So, is video marketing worth the investment? I’d say for businesses, it definitely is. Animated corporate videos promise a positive ROI, boost conversions, are mobile-friendly, and drive more consumer engagement regarding viewership and social shares.

It’s easier to explain things using videos, and honestly, it helps bring out your brand persona in a much more clear and appealing way, which is sometimes not possible using textual content.

Ask yourself this: have you ever been unsure of a friend’s tone when you receive a text from them? Do you ask yourself, are they angry, or did they type it in a hurry?” That’s the kind of confusion corporate animated videos eliminate, making your message and tone crystal clear and is easier to consume.

Now, let’s take a look at 5 exclusive benefits that make corporate animated videos a business essential for marketers.

1. Corporate Animated Videos Boosts Conversions and Sales

For businesses, marketing strategies are designed to boost conversions and sales.

According to stats of Invisia, product videos can increase conversions from a landing page by 80% for businesses.

I think the reason for such a significant increase in conversions and sales due to animated corporate videos is that they are more engaging.

They offer more value to consumers while reducing the time investment on the viewer’s end since it takes more time to read through textual data than watching a video.

2. Corporate Videos Offer A Positive ROI

Animated corporate videos are a long-term investment in your business. Not only do 52% of marketers think that videos are the best content medium for ROI if you’re a B2B business, but corporate animated videos can impact your business’ ROI by 73%

Obviously, not all videos are made equal, and a particular standard needs to be followed to achieve such a high ROI.

Your video needs a clear message, an impactful script, a compelling CTA, and a relatable story. All of this depends on how well you understand your target audience. But once you get it right, you’ll experience significant digital growth.

If you explain your product/service and the value it brings to your consumers’ lives, then your video will most likely make an impact.

You should focus on quality production and design, but even without top-notch animation, your animated video can still get the job done as long as the story you portray can penetrate the viewer’s heart.

3. Animated Videos Are Great For Trust

Trust is the bedrock upon which a business grows. How much your target market trusts your product or service decides how well your business performs.

Corporate videos are great because they are visual; what you see is much more reliable than what you read. It makes businesses more human and trustworthy because animated corporate videos can exhibit your products in a way that text cannot.

Understand this: viewers retain 95% of the information they receive through a video, compared to only 10% of it when they read a text. And what you can remember, you can act upon.

And this is where social media comes in. According to research, 64% of consumers purchase after watching a branded video on social platforms.

Most brands can engage with their customers on social platforms, and 2D animated videos are a powerhouse that leads that engagement.

However, it is crucial to understand that your video needs to be entertaining to build that relationship. Why? Because social media is an entertainment platform.

2D animation works on social media because it’s an entertaining medium, so don’t forget to add a little humor, be a lot more playful, and add entertainment value to the video to ensure that the user is compelled to watch it in the first place.

4. Videos are Mobile-Friendly

Videos and mobile devices have shown great synergy in the marketing world. According to eMarketer, 75% of all videos are seen using mobile devices.

As smartphones become more popular and businesses target millennials even more, marketers must evolve to provide users with the content they like.

And that’s the idea: brands today must utilize mediums that best fit their target audience. Corporate animated videos are the perfect tool for businesses to put themselves out there in an accessible way.

Videos make your brands more believable, more interactive, and more personal and help you perform better with improved brand visibility and consumer engagement.

5. Animated Corporate Videos are More Likely To Be Shared

Here’s marketing 101; regardless of your approach to digital marketing, you know that the best way to grow is to be shareable. Social media users don’t search for names of businesses on Facebook and scroll through their profiles.

The best bet digital marketers can make is that the few who come across your brand’s content end up sharing it. The more it’s shared, the more people watch it, the higher the chances of a sale.

Here’s where videos are the real hero. They are much more shareable since they are interactive, engaging, and potentially humorous. People like sharing things with their friends on social media, and videos are one of those things.

It’s the same concept as books vs. movies – Sure, books provide great value to their readers, but even today, the movie adaptation of books makes more money than the book itself.  The entertainment value is bigger, and people like watching content instead of reading it.

Your corporate animated video can replace 7 social media posts you would otherwise make to explain your new product. Out of those 7 posts, some consumers might miss a few and never receive the full information.

On the other hand, videos help you pack that content into one social post that’s more informative, engaging, and shareable. This is why marketers are shifting to corporate animated videos as their go-to marketing strategy in the digital world.

What Is Stopping You From Getting An Animated Corporate Video Produced?

It is high time for businesses to evolve their marketing strategy and move towards video marketing.

Although not a small investment, an animated corporate video can help your business improve your ROI, conversion rate, and sales, engage your target audience more, and bring you higher market visibility.

If you ask me if you haven’t already done it, it’s better late than never to produce your animated corporate video.