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Performance SEO unpacked is the ultimate destination for marketers, SEO enthusiasts, and business leaders looking to elevate their game. Hosted by Ruchi Pardal, SVP of Growth & Innovation at ResultFirst, this podcast goes beyond the basics to explore the strategies that drive real, measurable success in SEO and marketing.

Packed with actionable insights you can implement immediately and thought-provoking conversations with industry leaders shaping the future of SEO and marketing. Hear directly from the experts, uncover what’s working in the real world, and discover new ways to take your strategies to the next level.

From navigating zero-click searches to proving ROI that resonates with your C-suite, this isn’t just another talk about tactics—it’s about delivering results that matter.

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MOST RECENT EPISODES

38 Min | Guest Episode

Inside TechTarget’s Massive SEO Cleanup: The Case Study You’ve Never Heard

Performance SEO Unpacked with Ruchi Pardal explores a real-world SEO collapse: a 25% traffic drop on a massive site with 50+ subdomains. Guest Jenny Waggenheim shares how, over 18 months,...

26 Min | Guest Episode

When AI Eats the Middle: Rethinking Local SEO as the Buyer Journey Goes Conversational

Performance SEO Unpacked with Ruchi Pardal explores how AI is changing the way people find and choose stores today, with long, highly specific local searches becoming the norm. Guest Fred...

30 Min | Guest Episode

From Vanity to Value: Rethinking Digital Performance Metrics in a GenAI World with Scott Lux

Performance SEO Unpacked with Ruchi Pardal explores how retail, digital, and e-commerce intersect in today’s fast-changing environment. Guest Scott Lux, EVP of Technology and E-Commerce at Esprit, shares how his...

23 Min | Guest Episode

Scaling SEO Through Team Transitions: How Collaboration Fuels Long-Term Search Growth With Natalia Matos

Change is inevitable, but in SEO, it can make or break momentum. In this episode of Performance SEO Unpacked, host Ruchi Pardal sits down with Natalia Matos, SEO Manager at...

7 Min | Cornerstones

First AI Checkout: How eCommerce Brands Must Ready Themselves for Black Friday 2025

AI is changing online shopping, and Black Friday 2025 will be the first real test. In this episode of Performance SEO Unpacked, host Ruchi Pardal explores OpenAI’s Buy It in...

8 Min | Cornerstones

7 Hard SEO Questions CMOs Are Finally Asking And What to Do About Them

In this solo episode of Performance SEO Unpacked, Ruchi Pardal answers seven tough SEO questions from CMOs and growth leaders. She breaks down intent mismatches, AI-driven visibility, and hub-and-spoke SEO...

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