Discover Our Latest Podcast Episodes

Performance SEO Unpacked with Ruchi Pardal takes a sharp turn in this solo episode, breaking down a model that finally links SEO wins with real business growth. She calls it VOLT: Visibility, Outcomes, Leads, Transactions.
If you’ve ever sat in a meeting where someone says, “We’re ranking, but where’s the revenue?”—this episode is your answer. Ruchi explains how to bridge that frustrating gap and turn SEO into a measurable growth engine.

For years, SEO has struggled with the issue of accountability, where effort is measured more than actual results. In this episode of Performance SEO Unpacked, guest host Joseph Lewin talks with Ruchi Pardal, SVP of Innovation at ResultFirst, about how a pay-for-performance model is changing the game. They also dig into the role of AI in modern SEO and why transparency and clear outcomes are essential for building trust.

Climbing Google’s rankings is no longer the finish line. It’s just step one. In this solo episode of Performance SEO Unpacked, Ruchi Pardal explains how AI agents like Gemini and ChatGPT are changing the rules. She breaks down how to design content and layouts that machines can parse, trust, and recommend in zero-click search.

AI-driven search is changing the rules of SEO. With large language models (LLMs) reshaping how people discover brands, showing up in AI-generated answers is the new visibility game. In this episode of Performance SEO Unpacked, host Ruchi Pardal sits down with Derek Woo, Director of Search Engine Optimization and App Store Optimization at Albertsons Companies, to unpack how brands can earn mentions, shape influence, and stay competitive in an AI-first world.

Keyword research isn’t just about rankings; it can fuel product strategy, uncover new revenue, and spotlight audiences your team never considered. In this episode of Performance SEO Unpacked, host Ruchi Pardal is joined by Jennifer Long, Lead SEO Manager at SolarWinds, to unpack her “off-label SEO” approach. They dive into how search insights influence product roadmaps, reveal feature gaps, and adapt to a world of AI-driven prompts.

It stings when your competitors show up in AI results and your brand doesn’t. In this solo episode of Performance SEO Unpacked, Ruchi Pardal explains why AI overlooks some brands and how to rebuild visibility. From schema and crawl fixes to third-party mentions, she shares why recovery takes steady trust-building and usually 60 to 80 days, not quick hacks.

Ranking #1 is no longer the holy grail. The classic blue-link era is fading as Google shifts from being a search engine to a response engine—serving instant AI-generated answers instead of lists of results. Ruchi breaks down what this means for SEOs, marketers, and brands that have relied on traffic models now under threat.

Product discovery isn’t just happening on Google anymore, it’s shifting into AI tools like ChatGPT. On this episode of Performance SEO Unpacked, host Ruchi Pardal explores how AI is beginning to recommend products directly, reshaping what shoppers see and buy. For e-commerce brands, this means going beyond traditional SEO and doubling down on structured data, conversational content, and AI-ready product information.

SEO at scale isn’t just about checklists or chasing rankings, it’s about solving real user problems. In this episode of Performance SEO Unpacked, host Ruchi Pardal is joined by Neha Khanna to explore how product thinking transforms SEO into lasting growth. Drawing from her experience at ZipRecruiter and Wayfair, Neha explains how frameworks, systems, and AI can shift SEO from vanity metrics to real business impact.

SEO is entering uncharted territory where queries vanish, and AI anticipates what users want before they type. In this episode of Performance SEO Unpacked, host Ruchi Pardal sits down with Krishna Madhavan, Principal Product Manager for the Web Data Platform at Microsoft AI, to unpack what “search without queries” really means. They explore how AI systems like Copilot shift SEO from rankings to relevance, citations, and trust in an anticipatory search world.

Enterprise SEO can get complex across multiple business units and AI-driven search. Joe Bare, Enterprise SEO Leader at LexisNexis Risk Solutions, discusses with Ruchi building authority in zero-click environments, navigating keyword governance, creating deep content, measuring LLM visibility, leveraging conversational search, and why SEO should be integrated from the start not added later.

Is schema just markup? Or the foundation of modern SEO? Nick Pustay, Head of SEO at Scholastic, unpacks how structured data and entities drive real search impact, especially at scale. From powering rich results to future-proofing for AI search, Nick shares proven strategies from top media brands, blending tech, content, and structure into one powerful SEO playbook.

Ruchi Pardal, SVP of Innovation at ResultFirst, unpacks how zero-click searches are reshaping SEO. Learn strategies to win visibility without clicks through featured snippets, schema markup, and “People Also Ask” and how to measure success beyond traditional traffic metrics.

Demonstrating SEO ROI remains one of the toughest challenges in digital strategy. Ruchi Pardal, Managing Director at ResultFirst, explores how enterprise SEO teams can effectively prove ROI to leadership. She explains how to align SEO metrics with business goals, treat URLs as digital sales assets, and present data in a way that earns executive buy-in and positions SEO as a growth driver.

Google’s AI Overview (AIO) is changing how search works and how SEO teams need to respond. In this episode of Performance SEO Unpacked, Ruchi Pardal of ResultFirst unpacks what AIO means for enterprise SEO, sharing real examples and clear strategies to stay visible in an AI-driven search landscape.

Do 404s matter? Are internal links overrated? Paul Shapiro, Product Manager at Uber, debunks common SEO myths and reveals the technical strategies behind Shopify’s massive international migration—highlighting essential tools, mindset shifts, and Python automation for enterprise SEO success.

Marketplace SEO is a different beast. James Kelly, SEO expert at TrueCar, shares how AI is reshaping search visibility for platforms with millions of pages. Learn how to future-proof your marketplace strategy with technical SEO, faceted navigation, and user behavior signals.

Discover how Rob Dougherty, Senior Director of SEO Content at Kiteworks, leverages AI to produce 100% of their content. Learn how this approach enhances efficiency, maintains quality, and drives measurable results in a competitive digital landscape.

Big brands face SEO setbacks too. Christina Clark, Product SEO Lead at HubSpot, shares how her team resolved their homepage’s sudden disappearance from Google—highlighting key lessons in technical SEO, internal linking, and cross-team alignment.

Optimize beyond Google with insights from Sam Page, Director of SEO at Slack. Explore strategies for schema markup, AI crawlers, Bing, and leveraging user-generated content.

Enterprise SEO success isn’t just about rankings—it’s about trust, stakeholder alignment, and people management. Sam Page, Head of SEO at InMotion Hosting, reveals mindset shifts, data-driven communication, and real-world strategies to drive large-scale results.

International SEO success is more than technical strategies—it’s cultural. Amir Alsayegh, Organic Growth Advisor-SEO at Crocs, shares insights into cultural nuances, keyword localization, and actionable tips to scale effectively in global markets.

SEO authority metrics are evolving—links are out, mentions and AI visibility are in. Chris Reynolds, SEO Director at Indeed, explains how enterprise brands should track brand mentions, optimize for generative AI, and measure impressions to thrive in this AI-driven search era.

Navigate large-scale website migrations confidently with tips from Leighann Foley, Global SEO Manager at JLL. Learn best practices to maintain search visibility, consolidate content, and communicate effectively.

Welcome to Performance SEO Unpacked: Your Guide to Enterprise SEO Success

Simplify enterprise SEO with measurable growth strategies and actionable insights. Join us to tackle AI optimization, prove ROI, and master scaling your SEO efforts.