Authority Signals Are Shifting – What SEOs Must Track Now with Chris Reynolds from Indeed
SEO authority metrics are evolving—links are out, mentions and AI visibility are in. Chris Reynolds, SEO Director at Indeed, explains how enterprise brands should track brand mentions, optimize for generative AI, and measure impressions to thrive in this AI-driven search era.
Timestamps
| Time | Topic |
|---|---|
| 00:00 | Introduction |
| 00:36 | Introducing Chris Reynolds from Indeed |
| 01:07 | Authority building in the world of AI |
| 02:31 | Brand building through informational content |
| 04:20 | SEO's position in integrated marketing |
| 05:56 | Citations in AI for transactional vs. informational queries |
| 08:29 | Balancing link building and brand mentions |
| 10:20 | Measuring AI citations and mentions |
| 14:00 | How AI data influences SEO strategy |
| 17:19 | Key insights from AI optimization data |
| 19:36 | The evolution of SEO with sentiment analysis |
| 21:18 | The future of SEO authority signals |
| 24:23 | Finding gold in user prompts |
| 25:40 | Conclusion and contact information |
“Mentions across third-party sites and niche blogs are becoming the next frontier in SEO.” — Chris Reynolds
What You’ll Learn
Explore the evolving landscape of SEO authority signals with Chris Reynolds from Indeed. This episode reveals why brand mentions are gaining prominence over traditional backlinks and how AI algorithms are re-evaluating trust. Learn the critical metrics SEOs must track now, understand the convergence of SEO, PR, and content, and discover tools to measure generative SEO for a forward-thinking strategy that builds robust online authority.
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