How E-Commerce Businesses Can Enhance Product Discoverability in ChatGPT
Product discovery isn’t just happening on Google anymore, it’s shifting into AI tools like ChatGPT. On this episode of Performance SEO Unpacked, host Ruchi Pardal explores how AI is beginning to recommend products directly, reshaping what shoppers see and buy. For e-commerce brands, this means going beyond traditional SEO and doubling down on structured data, conversational content, and AI-ready product information.
Timestamps
| Time | Topic |
|---|---|
| 00:00 | Introduction to Performance SEO Unpacked |
| 00:40 | Discussing AI’s Impact on SEO |
| 01:38 | Why SEOs Must Adapt to AI-Driven Search |
| 01:52 | Structured Data is More Critical Than Ever |
| 02:14 | The Need for High-Quality, Conversational Content |
| 03:04 | Staying Visible in AI Recommendations |
| 03:25 | Key Takeaways for AI-Driven SEO Success |
“Your product pages aren’t just for customers anymore—they’re for AI agents. If your content can’t be parsed, summarized, and trusted by machines, it won’t reach the people who matter most.” — Ruchi Pardal
What You’ll Learn
You’ll discover how AI tools like ChatGPT are influencing online shopping, why structured data and schema markup are now essential, and what “conversational content” means in practice. Ruchi explains how freshness, brand mentions, and clear product information impact AI visibility—and why adapting your SEO strategy to AI-driven platforms is the key to staying competitive.
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