Why HubSpot’s Homepage Disappeared—and How They Fixed It with Christina Clark from HubSpot

Big brands face SEO setbacks too. Christina Clark, Product SEO Lead at HubSpot, shares how her team resolved their homepage’s sudden disappearance from Google—highlighting key lessons in technical SEO, internal linking, and cross-team alignment.

TIMESTAMPS

Time Topic

00:00

Introduction to Performance SEO Unpacked

00:39

Meet Christina Clark from HubSpot

01:14

The shocking discovery: HubSpot's homepage disappearing from search

03:13

How the team diagnosed and tackled the problem

06:11

Making the case for technical SEO in a content-focused organization

08:56

The power of cross-functional teamwork in solving complex SEO issues

11:20

Must-have technical SEO checklist items for enterprise brands

14:22

How Google understands brand intent and the evolution of search behavior

16:49

Why technical SEO matters more than ever in today's digital landscape

Apple

Spotify

“Even industry leaders can face SEO pitfalls; it's how you recover that defines success.” — Christina Clark, Head of Product SEO, HubSpot

WHAT YOU’LL LEARN

Learn from Christina Clark of HubSpot how even industry giants can face SEO challenges, like their homepage disappearing from branded search results. This episode reveals the diagnostic process, the critical role of curiosity in problem-solving, and how cross-functional collaboration with dev and creative teams is vital. Discover key takeaways on technical SEO, mobile experience, and internal linking to safeguard your brand's online visibility and ensure robust homepage relevance in Google's evolving landscape.

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