Why HubSpot’s Homepage Disappeared—and How They Fixed It with Christina Clark from HubSpot
Big brands face SEO setbacks too. Christina Clark, Product SEO Lead at HubSpot, shares how her team resolved their homepage’s sudden disappearance from Google—highlighting key lessons in technical SEO, internal linking, and cross-team alignment.
Timestamps
| Time | Topic |
|---|---|
| 00:00 | Introduction to Performance SEO Unpacked |
| 00:39 | Meet Christina Clark from HubSpot |
| 01:14 | The shocking discovery: HubSpot's homepage disappearing from search |
| 03:13 | How the team diagnosed and tackled the problem |
| 06:11 | Making the case for technical SEO in a content-focused organization |
| 08:56 | The power of cross-functional teamwork in solving complex SEO issues |
| 11:20 | Must-have technical SEO checklist items for enterprise brands |
| 14:22 | How Google understands brand intent and the evolution of search behavior |
| 16:49 | Why technical SEO matters more than ever in today's digital landscape |
“Even industry leaders can face SEO pitfalls; it's how you recover that defines success.” — Christina Clark, Head of Product SEO, HubSpot
What You’ll Learn
Learn from Christina Clark of HubSpot how even industry giants can face SEO challenges, like their homepage disappearing from branded search results. This episode reveals the diagnostic process, the critical role of curiosity in problem-solving, and how cross-functional collaboration with dev and creative teams is vital. Discover key takeaways on technical SEO, mobile experience, and internal linking to safeguard your brand's online visibility and ensure robust homepage relevance in Google's evolving landscape.
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