Leveraging Zero-Click Searches for SEO Success!

Host:

Ruchi Pardal

SVP Growth & Innovation

Ruchi Pardal, SVP of Innovation at ResultFirst, unpacks how zero-click searches are reshaping SEO. Learn strategies to win visibility without clicks through featured snippets, schema markup, and “People Also Ask” and how to measure success beyond traditional traffic metrics.

Timestamps

Time	Topic
00:39	Introduction to zero-click searches and their impact on businesses
01:41	Definition and examples of zero-click searches
02:28	Three strategies to implement for success in the zero-click era
02:36	Strategy 1: Optimizing for featured snippets
03:22	Strategy 2: Leveraging the "People Also Ask" section
04:04	Strategy 3: Utilizing structured data and schema markup
04:40	Case study: Skincare brand success story
05:33	New metrics for measuring success in zero-click searches
05:47	Conclusion and call to action

What You’ll Learn

Understand how zero-click searches are impacting traditional SEO performance metrics and what to do about it. Ruchi breaks down what zero-click really means, why it matters, and how businesses can adapt. You'll learn how to optimize for featured snippets that earn top positioning, leverage Google's ‘People Also Ask’ to expand reach, and use schema markup to help search engines understand and surface your content. Plus, hear a real case study from a skincare brand that increased brand visibility by focusing on these zero-click strategies without losing traffic. You’ll also get insights into new ways to measure success, even when clicks aren’t part of the equation.