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When AI Eats the Middle: Rethinking Local SEO as the Buyer Journey Goes Conversational
Performance SEO Unpacked with Ruchi Pardal explores how AI is changing the way people find and choose stores today, with long, highly specific local searches becoming the norm. Guest Fred Shramovich, managing four retail brands in apparel and lingerie, shares how lean teams, flexible store pages, and close monitoring of reviews, social media, and Google Search Console help him stay visible while answering the nuanced questions buyers ask.
Host: Ruchi Pardal
SVP Growth & Innovation
Guest: Fred Shramovich
SEO Manager at Chico's FAS, Inc.TIMESTAMPS
“Treat every piece of data like a grain of sand in an hourglass—small insights stack up to big results.” — Fred Shramovich, SEO Strategist
WHAT YOU’LL LEARN
In this episode, you’ll learn how AI is reshaping local search, turning simple “near me” queries into highly specific questions about products, price, and availability, and how lean teams can move fast with flexible store pages, Google My Business, and review monitoring. Fred shares strategies for testing content, analyzing social signals, coordinating with merchandise and website teams, personalizing local pages, and using detailed insights to improve traffic, sentiment, and growth.
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