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Ruchi Pardal

Host: Ruchi Pardal

SVP Growth & Innovation
Amir Alsayegh

Guest: Amir Alsayegh

Organic Growth Advisor - SEO, Crocs

TIMESTAMPS

Time Topic
00:00
Introduction to Performance SEO Unpacked
00:37
Meet Amir Alsayegh from Crocs
01:13
International SEO beyond hreflang tags
03:16
Cultural factors that impact SEO strategy
05:54
The "clog" example: same word, different meanings
08:45
The spectrum of knowledge needed for international SEO
10:08
Scaling technical challenges in international SEO
12:30
The importance of first impressions in new markets
14:11
Essential checklist for launching in new markets
16:15
When small technical fixes make huge impacts
20:30
The #1 advice for international SEO success
23:25
Understanding communities through travel
25:13
Where to follow Amir and learn more
Apple Spotify

“Are you putting your user... first in every choice that you make?” — Amir Alsayegh, Organic Growth Advisor - SEO, Crocs

WHAT YOU’LL LEARN

Unlock the secrets to successful international SEO with Amir Alsayegh from Crocs. This episode moves beyond technicalities to emphasize the crucial role of cultural understanding and community research in global search strategies. Learn how vastly different regional keyword meanings can impact brand messaging, get practical tips for scaling growth, and discover common mistakes to avoid for effective international SEO that truly serves diverse audiences.

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