Unlocking International SEO with Amir Alsayegh from Crocs
International SEO success is more than technical strategies—it’s cultural. Amir Alsayegh, Organic Growth Advisor-SEO at Crocs, shares insights into cultural nuances, keyword localization, and actionable tips to scale effectively in global markets.
Timestamps
| Time | Topic |
|---|---|
| 00:00 | Introduction to Performance SEO Unpacked |
| 00:37 | Meet Amir Alsayegh from Crocs |
| 01:13 | International SEO beyond hreflang tags |
| 03:16 | Cultural factors that impact SEO strategy |
| 05:54 | The "clog" example: same word, different meanings |
| 08:45 | The spectrum of knowledge needed for international SEO |
| 10:08 | Scaling technical challenges in international SEO |
| 12:30 | The importance of first impressions in new markets |
| 14:11 | Essential checklist for launching in new markets |
| 16:15 | When small technical fixes make huge impacts |
| 20:30 | The #1 advice for international SEO success |
| 23:25 | Understanding communities through travel |
| 25:13 | Where to follow Amir and learn more |
“Are you putting your user... first in every choice that you make?” — Amir Alsayegh, Organic Growth Advisor - SEO, Crocs
What You’ll Learn
Unlock the secrets to successful international SEO with Amir Alsayegh from Crocs. This episode moves beyond technicalities to emphasize the crucial role of cultural understanding and community research in global search strategies. Learn how vastly different regional keyword meanings can impact brand messaging, get practical tips for scaling growth, and discover common mistakes to avoid for effective international SEO that truly serves diverse audiences.
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