Mastering Large-Scale Website Migrations with Leighann Follis from JLL

Navigate large-scale website migrations confidently with tips from Leighann Foley, Global SEO Manager at JLL. Learn best practices to maintain search visibility, consolidate content, and communicate effectively.

TIMESTAMPS

Time Topic

0:59

The "4-week rule" in website migrations

4:02

Determining what to consolidate, keep, or remove during migration

6:06

Handling multi-country, multi-language website migrations

7:05

A real-world migration challenge and its solution

10:46

Essential checklist items for planning a large website migration

13:51

The importance of knowing all URLs Google is aware of

17:21

Managing stakeholder expectations during migration

Apple

Spotify

“The biggest concern during migrations is losing search visibility. Planning and communication are key.” — Leighann Follis

WHAT YOU’LL LEARN

Join Leighann Follis from JLL to master the complexities of large-scale website migrations. Learn how to navigate common triggers like domain or CMS changes, implement robust redirect strategies, and conduct effective content audits to prevent visibility loss. This episode provides essential insights for enterprise SEOs on planning, communication, and post-launch QA to ensure a seamless transition and protect your organic search performance.

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