Mastering Large-Scale Website Migrations with Leighann Follis from JLL
Navigate large-scale website migrations confidently with tips from Leighann Foley, Global SEO Manager at JLL. Learn best practices to maintain search visibility, consolidate content, and communicate effectively.
Timestamps
| Time | Topic |
|---|---|
| 0:59 | The "4-week rule" in website migrations |
| 4:02 | Determining what to consolidate, keep, or remove during migration |
| 6:06 | Handling multi-country, multi-language website migrations |
| 7:05 | A real-world migration challenge and its solution |
| 10:46 | Essential checklist items for planning a large website migration |
| 13:51 | The importance of knowing all URLs Google is aware of |
| 17:21 | Managing stakeholder expectations during migration |
“The biggest concern during migrations is losing search visibility. Planning and communication are key.” — Leighann Follis
What You’ll Learn
Join Leighann Follis from JLL to master the complexities of large-scale website migrations. Learn how to navigate common triggers like domain or CMS changes, implement robust redirect strategies, and conduct effective content audits to prevent visibility loss. This episode provides essential insights for enterprise SEOs on planning, communication, and post-launch QA to ensure a seamless transition and protect your organic search performance.
Join our email list to get early access to new episodes, hear about upcoming guests, and unlock bonus content you won’t want to miss.
Related Podcasts
AI-Driven Content Strategy That Works
Discover how Rob Dougherty, Senior Director of SEO Content at Kiteworks, leverages AI to produce 100% of their content. Learn how this approach enhances efficiency, maintains quality, and drives measurable results in a competitive
How Hubspot Fixed Its Homepage SEO
Big brands face SEO setbacks too. Christina Clark, Product SEO Lead at HubSpot, shares how her team resolved their homepage’s sudden disappearance from Google—highlighting key lessons in technical SEO, internal linking, and cr
People Skills Win Enterprise SEO
Enterprise SEO success isn’t just about rankings—it’s about trust, stakeholder alignment, and people management. Sam Page, Head of SEO at InMotion Hosting, reveals mindset shifts, data-driven communication, and real-world st
Master International SEO
International SEO success is more than technical strategies—it’s cultural. Amir Alsayegh, Organic Growth Advisor-SEO at Crocs, shares insights into cultural nuances, keyword localization, and actionable tips to scale effective
Authority Signals in AI-First SEO with Chris Reynolds from Indeed.com
SEO authority metrics are evolving—links are out, mentions and AI visibility are in. Chris Reynolds, SEO Director at Indeed, explains how enterprise brands should track brand mentions, optimize for generative AI, and measure imp
