+1-888-512-1890
Navigating the Complexities of Marketplace SEO with James Kelly from TrueCar
Marketplace SEO is a different beast. James Kelly, SEO expert at TrueCar, shares how AI is reshaping search visibility for platforms with millions of pages. Learn how to future-proof your marketplace strategy with technical SEO, faceted navigation, and user behavior signals.
Host: Ruchi Pardal
SVP Growth & Innovation
Guest: James Kelly
SEO Professional, TrueCarTIMESTAMPS
“In marketplace SEO, understanding user behavior and site usability is foundational for success.” — James Kelly, SEO Professional, TrueCar
WHAT YOU’LL LEARN
Navigate the unique challenges of marketplace SEO with James Kelly from TrueCar. This episode highlights how marketplace sites differ from traditional e-commerce, offering strategies to future-proof your approach in the AI era. Learn best practices for faceted navigation, managing filters, leveraging social proof for high-ticket items, and integrating user behavior data for improved performance. Crucial for anyone looking to optimize complex online marketplaces.
Enjoyed this episode? Subscribe to Performance SEO Unpacked for more expert discussions. Leave a review, share with your team, and connect with us on LinkedIn to join a community of enterprise SEO enthusiasts.
RELATED PODCASTS
Inside TechTarget’s Massive SEO Cleanup: The Case Study You’ve Never Heard
Performance SEO Unpacked with Ruchi Pardal explores a real-world SEO collapse: a 25% traffic drop on a massive site with 50+ subdomains. Guest Jenny Waggenheim shares how, over 18 months,...
When AI Eats the Middle: Rethinking Local SEO as the Buyer Journey Goes Conversational
Performance SEO Unpacked with Ruchi Pardal explores how AI is changing the way people find and choose stores today, with long, highly specific local searches becoming the norm. Guest Fred...
From Vanity to Value: Rethinking Digital Performance Metrics in a GenAI World with Scott Lux
Performance SEO Unpacked with Ruchi Pardal explores how retail, digital, and e-commerce intersect in today’s fast-changing environment. Guest Scott Lux, EVP of Technology and E-Commerce at Esprit, shares how his...
Scaling SEO Through Team Transitions: How Collaboration Fuels Long-Term Search Growth With Natalia Matos
Change is inevitable, but in SEO, it can make or break momentum. In this episode of Performance SEO Unpacked, host Ruchi Pardal sits down with Natalia Matos, SEO Manager at...
First AI Checkout: How eCommerce Brands Must Ready Themselves for Black Friday 2025
AI is changing online shopping, and Black Friday 2025 will be the first real test. In this episode of Performance SEO Unpacked, host Ruchi Pardal explores OpenAI’s Buy It in...
7 Hard SEO Questions CMOs Are Finally Asking And What to Do About Them
In this solo episode of Performance SEO Unpacked, Ruchi Pardal answers seven tough SEO questions from CMOs and growth leaders. She breaks down intent mismatches, AI-driven visibility, and hub-and-spoke SEO...
READY TO BUILD PREDICTABLE ORGANIC GROWTH?
We are the only TOP SEO services agency providing Real Results in a Real Performance model. We help growth hungry companies outperform their competition and achieve 300%+ growth in their digital marketing initiatives.
- San Jose, CA, 95120
- +1-888-512-1890
- sales@resultfirst.com
0K+
KEYWORDS RANKED
0M+
REVENUE GENERATED
0 Years
SOLVING COMPLEX SEO
0+
TEAM MEMBERS
