Scaling SEO Through Team Transitions: How Collaboration Fuels Long-Term Search Growth With Natalia Matos

Change is inevitable, but in SEO, it can make or break momentum. In this episode of Performance SEO Unpacked, host Ruchi Pardal sits down with Natalia Matos, SEO Manager at Quadient, to unpack how teams can stay focused, aligned, and growth-driven through leadership changes and organizational transitions.

TIMESTAMPS

Time Topic

00:00

Introduction: Scaling SEO through team collaboration with Natalia Matos

01:00

Navigating leadership transitions and maintaining SEO momentum

02:14

Why clarity and documentation keep SEO running smoothly

04:33

Anchoring collaboration in shared business goals

06:14

Frameworks for cross-functional alignment across content, product, and dev teams

07:27

The rise of “Search Everything Optimization” in the AI era

10:05

Building trust through visibility and early impact

13:02

Turning transitions into momentum phases, not maintenance mode

18:51

Creating resilient SEO programs built on systems, not people

21:32

Closing thoughts and key takeaways

“SEO does not pause because of reorganization. The search keeps moving—even when teams don’t.” — Natalia Matos, Quadient

WHAT YOU’LL LEARN

This episode shows how to maintain SEO momentum amid leadership shifts, emphasizing clarity, documentation, and visibility. Learn to align SEO with business goals, apply practical cross-team frameworks, deliver quick wins like link fixes and canonical cleanups, implement Search Everything Optimization, and build resilient SEO programs with modular workflows and knowledge hubs.

JOIN OUR MAILING LIST

Enjoyed this episode? Subscribe to Performance SEO Unpacked for more expert discussions. Leave a review, share with your team, and connect with us on LinkedIn to join a community of enterprise SEO enthusiasts.

READY TO BUILD PREDICTABLE ORGANIC GROWTH?

We are the only TOP SEO services agency providing Real Results in a Real Performance model. We help growth hungry companies outperform their competition and achieve 300%+ growth in their digital marketing initiatives.

0K+

KEYWORDS RANKED

0M+

REVENUE GENERATED

0 Years

SOLVING COMPLEX SEO

0+

TEAM MEMBERS