Structure for the Future: Schema, Entities, and Search Impact with Nick Pustay
Is schema just markup? Or the foundation of modern SEO? Nick Pustay, Head of SEO at Scholastic, unpacks how structured data and entities drive real search impact, especially at scale. From powering rich results to future-proofing for AI search, Nick shares proven strategies from top media brands, blending tech, content, and structure into one powerful SEO playbook.
Timestamps
| Time | Topic |
|---|---|
| 00:00 | Introduction by Ruchi Pardal and Overview of Episode Topic |
| 00:36 | Meet Nick Pustay, Head of SEO at Scholastic |
| 01:11 | Importance of Schema Markup in Modern SEO |
| 02:18 | Schema as a Value Add for Content |
| 03:03 | Challenges of Implementing Schema Across Multiple Websites |
| 04:06 | Strategic Priorities in Enterprise SEO |
| 05:30 | Collaboration Between Teams and Business Units |
| 07:01 | Adapting to Changes in Google’s Schema Guidelines |
| 09:57 | Switching to Product Schema for Better Results |
| 12:00 | Must-Do for Schema Markups and Entity Optimization |
| 14:03 | Long-Tail Keywords and AI Search Optimization |
| 16:02 | Overcoming Technical SEO Challenges in Legacy Platforms |
| 23:05 | Wrap-Up and Conclusion |
“Schema isn't just for search engines. It's how you teach machines to really get your content.” — Nick Pustay, Head of SEO at Scholastic.
What You’ll Learn
Explore how structured data and entity-based SEO are reshaping the future of search. Learn why schema markup is no longer optional and how it influences everything from rankings to AI-driven search results. Also, get insights into how entities help Google understand real meaning beyond just keywords and why machine-readable content is now central to both SEO and user experience. You’ll hear practical insights on balancing structured data with editorial freedom, what most SEOs overlook about JSON-LD, and how to build scalable strategies that make your content work harder behind the scenes.
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