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Ruchi Pardal

Host: Ruchi Pardal

SVP Growth & Innovation
Sam Page

Guest: Sam Page

Director of SEO, Slack

TIMESTAMPS

Time Topic
0:01:14
Why SEOs need to think beyond Google
0:03:08
Technical foundations for AI optimization
0:05:17
Leveraging schema markups for AI crawlers
0:08:02
Balancing Google vs AI-powered search optimization
0:09:19
Using platforms like Reddit + YouTube for authority building
0:11:47
Measuring the impact of AI search optimization efforts
0:14:52
AI experiments for conversion rate optimization
Apple Spotify

“SEOs need to stop optimizing for Google only. The future is AI-powered discovery across multiple surfaces.” — Sam Page

WHAT YOU’LL LEARN

Dive into the future of SEO with Sam Page from Slack as he unpacks how AI is transforming search beyond Google. Discover essential strategies for optimizing your site for AI crawlers, leveraging schema markup, and understanding the new authority signals from brand mentions and platforms like Reddit. This episode is crucial for SEO professionals looking to measure results effectively in a world shifting towards AI-powered discovery and zero-click environments.

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