The Future of SEO: AI-Powered Search Insights with Sam Page from Slack
Optimize beyond Google with insights from Sam Page, Director of SEO at Slack. Explore strategies for schema markup, AI crawlers, Bing, and leveraging user-generated content.
Timestamps
| Time | Topic |
|---|---|
| 0:01:14 | Why SEOs need to think beyond Google |
| 0:03:08 | Technical foundations for AI optimization |
| 0:05:17 | Leveraging schema markups for AI crawlers |
| 0:08:02 | Balancing Google vs AI-powered search optimization |
| 0:09:19 | Using platforms like Reddit + YouTube for authority building |
| 0:11:47 | Measuring the impact of AI search optimization efforts |
| 0:14:52 | AI experiments for conversion rate optimization |
“SEOs need to stop optimizing for Google only. The future is AI-powered discovery across multiple surfaces.” — Sam Page
What You’ll Learn
Dive into the future of SEO with Sam Page from Slack as he unpacks how AI is transforming search beyond Google. Discover essential strategies for optimizing your site for AI crawlers, leveraging schema markup, and understanding the new authority signals from brand mentions and platforms like Reddit. This episode is crucial for SEO professionals looking to measure results effectively in a world shifting towards AI-powered discovery and zero-click environments.
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