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Ruchi Pardal

Host: Ruchi Pardal

SVP Growth & Innovation

TIMESTAMPS

Time Topic
00:00
Introduction to Performance SEO Unpacked
00:37
Why your brand isn’t showing up in AI results
01:27
The 5 biggest reasons brands get excluded
03:45
How to test if AI recognizes your brand
04:32
Step 1: Strengthen your entity structure
05:33
Step 2: Build authoritative third-party mentions
06:16
Step 3: Fix crawl and indexing issues
07:09
Recovery timeline: 60–180 days
08:25
Think beyond Google: Optimize for answer engines
09:53
Final takeaway: SEO is evolving, keep learning

"Getting back into AI results isn’t about tricks—it’s about rebuilding system-level trust. And trust takes time." — Ruchi Pardal

WHAT YOU’LL LEARN

In this episode, you’ll learn why weak entity recognition keeps brands out of AI results, how third-party mentions on sites like Wikipedia or G2 boost trust, and why thin content or poor formatting hurt AI summarization. You’ll also discover how to fix schema, improve crawl health, test with prompts, and use tools like IndexNow to push updates faster.

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