What to Do If Your Brand Is Not Being Picked Up And How Long Recovery Takes
It stings when your competitors show up in AI results and your brand doesn’t. In this solo episode of Performance SEO Unpacked, Ruchi Pardal explains why AI overlooks some brands and how to rebuild visibility. From schema and crawl fixes to third-party mentions, she shares why recovery takes steady trust-building and usually 60 to 80 days, not quick hacks.
Timestamps
| Time | Topic |
|---|---|
| 00:00 | Introduction to Performance SEO Unpacked |
| 00:37 | Why your brand isn’t showing up in AI results |
| 01:27 | The 5 biggest reasons brands get excluded |
| 03:45 | How to test if AI recognizes your brand |
| 04:32 | Step 1: Strengthen your entity structure |
| 05:33 | Step 2: Build authoritative third-party mentions |
| 06:16 | Step 3: Fix crawl and indexing issues |
| 07:09 | Recovery timeline: 60–180 days |
| 08:25 | Think beyond Google: Optimize for answer engines |
| 09:53 | Final takeaway: SEO is evolving, keep learning |
"Getting back into AI results isn’t about tricks—it’s about rebuilding system-level trust. And trust takes time." — Ruchi Pardal
What You’ll Learn
In this episode, you’ll learn why weak entity recognition keeps brands out of AI results, how third-party mentions on sites like Wikipedia or G2 boost trust, and why thin content or poor formatting hurt AI summarization. You’ll also discover how to fix schema, improve crawl health, test with prompts, and use tools like IndexNow to push updates faster.
Join our email list to get early access to new episodes, hear about upcoming guests, and unlock bonus content you won’t want to miss.
Related Podcasts
AI-Driven Content Strategy That Works
Discover how Rob Dougherty, Senior Director of SEO Content at Kiteworks, leverages AI to produce 100% of their content. Learn how this approach enhances efficiency, maintains quality, and drives measurable results in a competitive
How Hubspot Fixed Its Homepage SEO
Big brands face SEO setbacks too. Christina Clark, Product SEO Lead at HubSpot, shares how her team resolved their homepage’s sudden disappearance from Google—highlighting key lessons in technical SEO, internal linking, and cr
People Skills Win Enterprise SEO
Enterprise SEO success isn’t just about rankings—it’s about trust, stakeholder alignment, and people management. Sam Page, Head of SEO at InMotion Hosting, reveals mindset shifts, data-driven communication, and real-world st
Master International SEO
International SEO success is more than technical strategies—it’s cultural. Amir Alsayegh, Organic Growth Advisor-SEO at Crocs, shares insights into cultural nuances, keyword localization, and actionable tips to scale effective
Authority Signals in AI-First SEO with Chris Reynolds from Indeed.com
SEO authority metrics are evolving—links are out, mentions and AI visibility are in. Chris Reynolds, SEO Director at Indeed, explains how enterprise brands should track brand mentions, optimize for generative AI, and measure imp
