How to Use AI to Build Smarter SEO Strategies for eCommerce Clients

The SEO method is undergoing a permanent transformation because of the increasing integration of artificial intelligence (AI) technology. The current state of AI in SEO is poised at a pivotal juncture, as technology, once limited to major corporations, is now becoming attainable for smaller enterprises.

More than 80 percent of marketers are using AI these days, according to a report. SEO service companies are leveraging AI to implement effective marketing strategies.

However, how might AI be used in e-commerce operations? Is it right for retail stores? Keep reading to know the answer.

What is AI for SEO?

AI has seamlessly integrated into our everyday routines. Anyone using Google Maps or Alexa uses AI to enhance their daily experiences.

The popular writing assistant, Grammarly (I am currently using), is an example of AI software that illustrates the power of AI to improve performance.

AI works similarly to build smarter eCommerce SEO strategies for clients to improve performance.

How to Use SEO to Build Smarter SEO Strategies for eCommerce Websites

Use AI Tools for Onsite Optimization

You can use an AI tool as an SEO automation platform.  For instance, using WordLift (an AI-powered SEO platform) helps you improve internal linking, optimize product descriptions, and manage other on-page-related factors.

Here is how WordLift helps:

Analyze text:  WordLift analyzes your article and detects matching entities categorized into four groups: Who, What, When, and Where.

Tag Content: You can approve suggested entities to add user context and efficiently select internal links for your content.

Further, the tool can automatically incorporate the most up-to-date schema vocabulary to support all possible entity types.

You can repurpose the data generated by WordLift to create internal links and suggest related content.

Like Google, you can use this network of entities to encourage readers to explore related content.

• Use the NLP of this AI tool to manage internal links to your important pages.
• Use the data in the knowledge graph to instruct the internal search engine.
• Or fine-tune a language model for content generation.
• Automatically add schema.org markup to your article.

Automating tasks like implementing structured data, publishing entities, and managing internal links frequently boosts organic traffic for content creators.

Use AI Tools to Discover Ranking Opportunities 

Discovering hidden ranking opportunities is one of eCommerce SEO’s most important aspects.

Powerful AI-driven tools give you more in-depth insight into the following:

• Link-building opportunities.
• Keywords you should be targeting.

Such insights are vital to creating content strategies to exponentially boost your website’s SEO.

• Use AI tools to find keywords, topic ideas, and other SEO opportunities that aren’t too common.
• Find opportunities that your competition isn’t exploiting.
• You’ll have a much better chance of ranking.

BrightEdge, an AI-powered SEO tool, can help you uncover SEO opportunities faster. Just enter the URL of your website and click “search.” The tool will display the keywords for which your site is ranking and on what pages:

Use AI Tools for Link-Building Opportunities

Use AI to identify link-building opportunities in many ways. Here are the most common ones:

• Keyword research: AI tool helps you analyze vast amounts of data to identify relevant keywords with high search volume. Use those keywords and find websites that are already ranking for those keywords. These websites could be potential link-building partners.

1. LinkHunter can help you build high-quality do-follow backlinks with minimal effort. It helps you:

• Create campaigns
• Set campaign name
• Choose topics and Country
• Click next
• See guest blogging sites
• Choose email templates

• Competitor analysis: AI tools can help analyze your competitors’ backlink profiles. These could be potential targets for your link-building efforts.

2. Majestic is an example of a tool for getting backlink data and analysis.

• Content analysis: As an SEO Services provider, analyze the content of your website and competitors’ websites’ using an AI-powered SEO tool. You’ll identify high-quality, informative content that is likely to be linked.

3. Content analysis tools like Clearscope, SurferSEO, or MarketMuse help you analyze keywords, suggest improvements, and offer insights into competitor strategies.

Related:Complete SEO Guide on Entity-Based Competitor Analysis

• Outreach automation: Automate the outreach process to save time and effort. The outreach automation tasks include finding email addresses, sending emails, and tracking responses.

4. Buzzstream, an AI-powered link-building tool, can empower you in outreach automation.

Use AI Tools for eCommerce Keyword Research

AI tools take over the tedious parts of eCommerce SEO keyword research.

• Use AI tools to analyze SERPs and discover your target audience’s most popular and relevant keywords.
• Use the tool to assess the difficulty of ranking for a particular keyword. This will enable you to select keywords that are realistic to target.
• Use ChatGPT to generate new keyword ideas based on your existing keywords. So, you’ll identify new and profitable keywords to target.

Use prompt: Generate keywords related to women’s clothing styles and trends. Use the existing keyword, “Women’s Clothing Under $400.”

Feel free to mix and match these keywords to suit your needs and capture the essence of women’s clothing styles and trends.

To use ChatGPT to identify keyword types, read 7 Killer Ways How Experts are Using ChatGPT for SEO

Use AI Tools for Content Creation

Discovering content opportunities is a small part of the battle to dominate the SERPs. You have to create high-quality, SEO-friendly content that hits the mark.

Once you find keywords using ChatGPT or other tools, use AI to generate hundreds of blogs. ChatGPT can suggest blog topics and then create blog posts.

Note: ChatGPT writes great blog posts only if you have the right prompts to power your results. Here are the best ChatGPT prompts for blog writing.

Related: Key Features of Chatgpt 4.0

Prompt: Write a blog (mention the number of blogs you want to generate) on the topic: “How to Wear Your Favorite Clothes for Every Occasion.” Use the exact keyword ‘Women’s fashion’ at least once every 200 words. The blog post should include an introduction, main body, and conclusion. The conclusion should invite readers to leave a comment. The main body should be split into at least four different subsections.

For smarter eCommerce SEO strategies, ChatGPT can assist you with the following:

• Creating high-quality, engaging, and informative content
• Reviewing and optimizing existing content for SEO
• Crafting compelling meta descriptions and title tags
• Identifying opportunities for internal linking and suggesting relevant external sources to link to
• Advising on content formatting techniques, headings, bullet points, and paragraphs
• Generating a variety of topic ideas relevant to your niche
• Generating localized content using location-specific keywords and information. It is helpful for Local SEO.

Besides ChatGPT, you can use other AI tools as a performance based SEO company for content creation. Here’s a few of them.

• Scalenut: A powerful AI content creation tool with features like keyword research, content optimization, and plagiarism checking.
• GrowthBar: It creates high-quality content optimized for search engines. Various features include keyword research, content optimization, and plagiarism checking.
• WriteSonic: A budget-friendly option for AI content creation on various topics. A plagiarism checker is a bonus point.
• Outranking: A content strategy platform for creating and optimizing content. Features: keyword research, content optimization, and competitor analysis.
• CopyAI: Perfect for copywriting but can create other types of content. Features include keyword research, content optimization, and tone of voice suggestions.

In the below image, I have used CopyAI to generate meta tags. See the prompt used.

Prompt:  “Write a meta title of 60 characters and a meta description of 160 characters. The topic is How to Wear Your Favorite Clothes for Every Occasion.”

Use AI Tools for Content Optimization 

Content optimization has traditionally focused on keywords, internal linking, backlinks, and various on-page SEO strategies. These factors still matter.

AI-driven SEO strategies include the following steps.

• Analyze SERPs to identify the most popular and relevant keywords.
• Create topic clusters (Use ChatGPT) that provide answers to user questions.
• Understand the ideal content length for a specific subject topic.
• Use primary keywords and their related LSI (Latent Semantic Indexing) accurately.
• Write well-structured, informative, and engaging content.
• Optimize your content for keywords, meta tags, and other SEO elements.
• Track the performance of your content in search results to evaluate SEO performance.

Using an AI tool enables you to enhance content for adherence to Google’s E.E.A.T. criteria outlined in their guidelines for search quality raters.

Apart from ChatGPT, here are a few AI SEO tools for content optimization:

• Surfer SEO: Helps optimize content for search engines and improve content structure and readability.
• MarketMuse: Creates content optimized for search engines and identifies opportunities for improvement.
• Frase: Generates SEO-optimized content by understanding target audiences and their search intent.
• Clearscope:  Identifies and fixes content issues by providing detailed reports on your content’s readability, keyword usage, and other factors.

Voice Search Optimization 

Voice search is one of the fastest-evolving areas of search.

More people are relying on their voice-activated devices to search the internet. So, voice SEO (VSEO) has become a significant part of eCommerce SEO that you can’t ignore.

Observe the rapid increase in the number of voice-activated assistants.

Most voice searches are question-based. So, optimizing your content for VSEO should be part of smarter SEO Strategies for eCommerce.

AI Tools like Frase help you create VSEO-optimized content. It shows you the questions searchers are asking.

Use AI Tools for User Experience 

User experience (UX) is a crucial element of eCommerce SEO strategies. It combines the overall UX the page provides.  Search engines assess this to gauge if your page offers a positive user experience. When a user searches, search engines aim to deliver:

• Pages with proper structure
• Relevant and authoritative content
• Pages that load fast
• Mobile-friendly websites
• Pages with easy navigation

AI-driven SEO tools, such as Market Brew, emulate search engines and suggest ways to enhance your website’s UX. So, there’s no need to guess if SEO will favor your website. You can learn what pleases search engines and apply it to your site.

Bottom Line

Ready or not, the future of SEO for your eCommerce clients is here. And it just combines two words – artificial intelligence.

With these two disciplines, you can develop a strong strategy for eCommerce SEO services to grab attention and cultivate a loyal audience.

Contact us online today!

Also Read:

Top ChatGPT Prompts to Increase E-Commerce Sales in Holiday Season