SEO RESULTS
0 %
Improvement in organic traffic in 6 months
0%
Increase in referral traffic
0 +
Content resources researched, planned, produced, edited, and published in 6 months.
CHALLENGES
The website encountered the issue of multiple pages competing for rankings on identical keywords, creating confusion and diluting the visibility of individual pages in search results.
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SOLUTION STRATEGY
We tackled this problem by auditing keywords, consolidating overlapping content, and assigning unique keywords to each page. We optimized internal links and monitored results.
Standardized structured data implementations and integrated essential schemas across all content types to improve clarity and search performance.
Disavowed harmful backlinks and cultivated high-quality content that naturally generated better links.
We conducted an audit using Google PageSpeed Insights and Lighthouse, identifying issues like unoptimized images and excessive JavaScript. Solutions implemented included compressing images, transitioning to WebP, and optimizing script execution.
INSIGHTS, STORIES AND
EXPERT CONVERSATIONS
Inside TechTarget’s Massive SEO Cleanup: The Case Study You’ve Never Heard
Performance SEO Unpacked with Ruchi Pardal explores a real-world SEO collapse: a 25% traffic drop on a massive site with 50+ subdomains. Guest Jenny Waggenheim shares how, over 18 months,...
When AI Eats the Middle: Rethinking Local SEO as the Buyer Journey Goes Conversational
Performance SEO Unpacked with Ruchi Pardal explores how AI is changing the way people find and choose stores today, with long, highly specific local searches becoming the norm. Guest Fred...
From Vanity to Value: Rethinking Digital Performance Metrics in a GenAI World with Scott Lux
Performance SEO Unpacked with Ruchi Pardal explores how retail, digital, and e-commerce intersect in today’s fast-changing environment. Guest Scott Lux, EVP of Technology and E-Commerce at Esprit, shares how his...
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