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Every business's goal is to enhance ROI. Reason? “Nearly half of marketers (49%) state that organic search delivers the highest return on investment (ROI) compared to any other marketing channel, according to STRATABEAT .” But, achieving maximum […]
~ 10 minutes read
Increasing your audience and traffic to your website is essential. And it is crucial for any brand looking to improve its online reputation. However, maintaining an online reputation can be challenging. It is, therefore, important to understand off-p[…]
~ 8 minutes read
Are you looking for the most up-to-date SEO strategy for your business? As you may be surprised, search engines are the first stop for 68% of internet experiences. So, implementing performance-based SEO is crucial, especially if you want to gain or[…]
~ 8 minutes read
SEO audits play a crucial role in the user experience and site performance. They identify areas for improvement, such as the need for more technical elements, content quality, and site structure. In addition, you (as an SEO pro) can track slow load t[…]
~ 10 minutes read
Google processes almost 99,000 search inquiries every second. This equates to 8.5 billion searches per day worldwide. So, you should create an SEO strategy as soon as possible if your website isn't optimized for organic Google search results. Search […]
~ 12 minutes read
A performance-based pricing model is an approach in which the payment for SEO services depends upon the value delivered to the client. This approach benefits diverse businesses, from SMEs to large enterprises, as it promises to meet all realistic goa[…]
~ 9 minutes read
Today, businesses want measurable results from their marketing expenditures. According to BrightEdge, organic search generates, on average, 53.3% of all traffic across all industries, more than any other trackable form of marketing. Pay for performan[…]
~ 8 minutes read
Do you overcompete for generic, high-volume keywords? Are you worried about inadequate organic traffic and low conversion rates? Using long-tail keywords in your content could be helpful. However, they are often overlooked because generic keywords ty[…]
~ 9 minutes read
Are you getting results from your SEO? Less than 1% of users make it to the second page of search results. So, achieving steady organic growth with traditional SEO can be difficult. Here, Pay-for-performance SEO is a calculated strategy that seeks to[…]
~ 8 minutes read
Many firms doubt the pay-for-performance SEO approach. They’re afraid of choosing this method. Reason? Various myths and negative perceptions about PFP SEO are circulating. This often causes businesses to avoid using pay-for-performance SEO or misu[…]
~ 10 minutes read
Creating new and relevant topics has been one of the challenges for content writers and marketers. 61% of consumers are more likely to buy from a company that delivers custom content. But how do we achieve this? SEO service providers improve content […]
~ 9 minutes read
Struggling to get results from SEO? Chasing high-volume keywords might not be the answer. The secret weapon of successful SEO companies is understanding search intent. According to Semrush, by targeting the right keywords with the right intent, SEO e[…]
~ 7 minutes read
Backlinks are no longer relevant because user engagement is what will drive SEO in the future. And do you know what is fueling the charge? Reddit. Did you know that Reddit threads are now receiving extra attention when searching on Google? Google hol[…]
~ 9 minutes read
Have you ever wondered how a website is put together and wanted a behind-the-scenes look? Guess what, though? The necessary instrument is already with you! Chrome's "inspect element" function allows you to look inside any page or website to see how i[…]
~ 9 minutes read
Localized content is the lifeblood of businesses looking to capture local audiences. “Although 52% of all websites are in English, it only reaches 25% of all internet users.” Search engine crawlers also promote the relevance and user intent of co[…]
~ 7 minutes read
Are you tired of investing in SEO services without seeing results? Pay for Performance SEO Service is the solution you've been looking for. Unlike traditional SEO methods that require upfront payments with uncertain outcomes, performance-based SEO en[…]
~ 8 minutes read
The lines between organic and paid search are blurring. GA4 empowers you to bridge the gap. By analyzing organic search traffic sources alongside paid search data, you can identify high-performing keywords that are already driving organic traffic. Ac[…]
~ 8 minutes read
Keeping an eye on Online Reputation Management (ORM) is crucial at a time when having an online presence is a sign of success. ORM means establishing a reputation and preserving the identity of your brand. According to Podium, 93% of consumers beli[…]
~ 9 minutes read
Modern businesses today look for SEO approaches that provide quick and cost-efficient results. Pay for performance model is the best solution if you don’t want to spend money for no results. According to Clutch's 2023 report, about 23% of firms pre[…]
~ 8 minutes read
According to WordStream, “ Between 2023 and 2024, there was a 10% growth rate in digital marketing budget spending across businesses.” The rise in spending directly relates to the quest for marketing success. Every dollar spent on marketing needs[…]
~ 7 minutes read
According to 77% of marketers, SEO is their company's most crucial digital marketing platform. Today, organizations continuously look for new approaches to maximize their online presence and produce measurable outcomes. Pay-for-performance SEO is a r[…]
~ 9 minutes read
The Google search results page's top five listings usually attract 67.60% of all clicks in response to desktop search queries. Pay-per-click (PPC) advertising and Search Engine Optimization (SEO) are two dominant forces in this field. Even though the[…]
~ 9 minutes read
International expansion of your business can open the gates for several opportunities. Although it requires the strategic implementation of SEO strategies, International exposure for your business also comes with certain risks. In this case, selectin[…]
~ 9 minutes read
Do you know whether 38% of marketers allocate 21–40% of their marketing budget to SEO, according to Statista? The question is, how much do you get after allocating this hefty budget? You’re allocating 20% of your marketing budget to SEO. Are you […]
~ 8 minutes read
A Keyword planner is essential if you are an e-commerce business owner. It provides you with a list of the keywords that suit your business and is also helpful for the users. Moreover, the keyword planner helps SEO service providers know the best key[…]
~ 8 minutes read
Maximizing online visibility and achieving high search engine rankings are top priorities for your business. So, the pay-for-performance models offers a compelling approach to SEO by ensuring payments are based on results. This means that you only pa[…]
~ 8 minutes read
Guest blogging is the best way to generate high-quality backlinks and authority for your website. It's an effective method for increasing traffic, gaining credibility, and positioning yourself as a thought leader. The guest blogging strategy involves[…]
~ 8 minutes read
Did you know firms spend 70% of their budget on SEO? Artificial intelligence and machine learning are the technologies that are transforming many businesses, including SEO. These technologies can automate jobs, produce high-quality content, and enhan[…]
~ 8 minutes read
Establishing an SEO culture is a crucial step toward your organization's success. This entails teaching your coworkers and stakeholders the value of SEO. But what is the need for an SEO-centric culture in an organization? And why is SEO so important?[…]
~ 8 minutes read
Entity-based competitive analysis is an effective method that uses Google's Knowledge Graph, which includes a massive conceptual network. Entity-based analysis gives you the tools to create content that precisely matches user intent by understanding […]
~ 9 minutes read
A strong online presence is crucial for a successful business. “Google’s website drives 93% of the global traffic, making it the top search engine in the world.” So, business owners must strategically select an SEO service provider who can effe[…]
~ 7 minutes read
The majority of e-commerce websites feature user-generated content (UGC). Web conversions with UGC are 29% greater than those without UGC on campaigns or websites. SEO service providers always seek creative methods to improve their client's online vi[…]
~ 8 minutes read
Businesses are evolving continuously to boost organic traffic and online presence. Forbes Advisor says, “More than 28% of businesses conduct their online activities, and more than 43% of small businesses plan to invest in their website performance.[…]
~ 8 minutes read
Are you sick and tired of spending money on SEO only to receive poor results? Pay for Performance SEO (PFP SEO) has become an attractive choice for companies looking for a results-driven strategy in today's data-driven market. This strategy only char[…]
~ 9 minutes read
Are you tired of SEO services that charge you whether they work or not? Want to see results before you pay? Pay-for-performance SEO is your answer. You only pay when your website climbs higher in search results. It's a win-win! This model is benefici[…]
~ 9 minutes read
Pay-for-performance is an ideal marketing approach if you are an e-commerce business owner with a limited budget. However, having quality content plays a major role in pay for performance SEO. It helps bring organic traffic and a high ranking to the […]
~ 9 minutes read
Performance based SEO, or pay-for-performance SEO (PFP SEO), is based on achieving results and allowing clients to pay the agency after they have obtained them. In contrast, retainer SEO is an old-school method wherein you must pay the SEO Company […]
~ 7 minutes read
Search Engine Optimization (SEO) is the key driver of organic traffic and brand visibility. According to BrightEdge: 68% of online activities or searches begin with a search engine. Websites get 53.3% of all the web traffic from organic searches. The[…]
~ 8 minutes read
According to a survey by Statista, 38% of marketers allocate 21–40% of their marketing budget to SEO. Pay-for-performance SEO is a result-driven approach in which companies pay for SEO services after meeting predetermined performance targets. So, w[…]
~ 9 minutes read
Pay-for-performance, or PFP SEO, is a growing trend in which clients pay based on how much work gets done. The changes in this SEO payment model are flexible because you invest in specific results. Any agency offering a performance-based payment mode[…]
~ 9 minutes read
Are you fed up with spending a ton of money on SEO with no visible return? Typically, the cost of SEO for third-party professionals can range from almost nothing to thousands of dollars every month. The search engine is the starting point for 68% of[[…]
~ 9 minutes read
On-page SEO is a powerful method for attracting numerous visitors and customers to your website. It entails optimizing both the front-end and back-end elements of your website to rank higher in the SERPs. Google receives over 31.3% of all clicks for […]
~ 10 minutes read
Expertise in performance-based SEO services is essential. Businesses are looking for measurable results as well as strategic partnership promises. “74% of business owners consider an SEO provider’s reputation “very” or “extremely” importa[…]
~ 8 minutes read
In the online business world, keyword research is the cornerstone of success. However, adopting different "lenses" or perspectives in keyword research can immensely enhance effectiveness. According to the Search Engine Journal, 61% of online business[…]
~ 9 minutes read
Struggling to create content that consistently ranks high in search results? You're not alone. A recent study by SemRush found that only 1.3% of web pages achieve a top 10 ranking on Google. But what if there was a formula for crafting SEO-friendly[…]
~ 11 minutes read
Before SEO even existed, Google used a simple set of signals to rank site content in the early days of web search. Among those signals were keywords. A page would rank higher the more keywords it had, particularly in the early days of search engines.[…]
~ 9 minutes read
A good online presence is essential in the digital era. According to Statista, an estimated 4.66 billion people were using the internet as of 2023, and in 2024, these numbers are predicted to grow by more than 6 billion. Since consumers rely on searc[…]
~ 10 minutes read
SEO is vital for attorneys aiming to boost their online presence and attract clients. In a recent survey, “64% of people said they would search on Google to find an attorney.” With the ongoing competitive period of 2024, understanding the intrica[…]
~ 8 minutes read
It can surprise you to learn that 93% of online interactions start with a search engine. Still, it can seem unachievable to attain SEO dominance due to Google's constantly evolving algorithms. Google frequently modifies its algorithm to enhance searc[…]
~ 10 minutes read
Digital marketing is changing too fast! But the core functions haven’t changed. Yeah! I’m talking about effective keyword research, which is important to achieving good SERP rankings. Contrary to the change, the importance of employing robots and[…]
~ 9 minutes read
Google is rolling out a significant core update. It shakes up search engine organic rankings and impacts countless websites' visibility and traffic. For example, the March 2024 core update is one of them that has deindexed thousands of websites in it[…]
~ 8 minutes read
You need to rank highly in search results if you want your company to expand and gain recognition. So, many organizations make a strategic decision to outsource SEO. It's an effective approach to connecting with a network of specialists who can help […]
~ 9 minutes read
Are you fed up with putting your heart and efforts into your website only to see mediocre results? SEO tracking can make all the difference. Ranking on the first page of Google results in a 39.8% organic click-through rate. Tracking your SEO efforts […]
~ 10 minutes read
If you are an online business owner and want to rank at the top of SERP, then the SERP feature is important for you. The SERP feature can quickly answer the customer’s queries directly on the search results page, improving the overall user experien[…]
~ 10 minutes read
Let's be honest: nobody wants to be buried under a mound of meaningless search results. However, that is precisely what happens to websites that lack a good SEO marketing strategy. A search engine is where 68% of all internet experiences begin. So, a[…]
~ 10 minutes read
A session timeout is a crucial part of the web analytics process in Google Analytics 4. It determines the duration of user interactions on your site. Understanding session timeout parameters is vital for accurately interpreting user behavior and enga[…]
~ 8 minutes read
Have you ever noticed those information boxes on the right side of Google search results pages? Those featured snippets can be a great way to directly answer users' questions and drive more traffic to your website. Featured snippets appear in approxi[…]
~ 9 minutes read
We want everything at a fast pace when we work - from instant communication to rapid project turnovers. However, when it comes to search engine optimization (SEO), patience is not just a virtue but a necessity. In a world where over 90% of online exp[…]
~ 8 minutes read
Like uninvited guests at a party, duplicate descriptions jeopardize the SEO celebration and ultimately turn off potential buyers. This could hurt SEO, conversion, and page visibility in search results. Now, the question arises: How do you solve the p[…]
~ 13 minutes read
Having a robust online presence is essential for startups in the technical era, and search engine optimization (SEO) is a powerful approach to enhancing your website's visibility online. If you’re a startup, you must prioritize SEO as a fundamental[…]
~ 14 minutes read
Businesses navigate a complex web of algorithms, trends, and user behaviors in the ever-changing digital world. The key component of this digital revolution is search engine optimization (SEO). It is a strategic art form that has become essential to […]
~ 6 minutes read
Enhancing SEO efforts with ChatGPT is one of the primary goals of every SEO manager. Let’s get insights into extracting Entities, analyzing SERP Results, and crafting typically Relevant Content. Ready to know? Explore. ChatGPT has emerged as a game[…]
~ 7 minutes read
In the relentless landscape of business competition, merging a Product-Led Growth approach with SEO tactics unveils an unbeatable formula "Product-Led SEO" for sustained success and market dominance. With growing competition, organizations must find […]
~ 6 minutes read
What Are SEO Indicators (SEO KPIs)? SEO indicators or SEO KPIs refer to the key metrics that are used to measure the effectiveness of your organizational SEO results. There’s a range of KPIs like organic visibility, keyword rankings, organic click-[…]
~ 4 minutes read
Technical SEO is the behind-the-scenes structure of your website. It is the most common way of upgrading your site so that search engines can organize, browse, file, and access it without any problem, thereby displaying your web pages in search resul[…]
~ 7 minutes read
Digital PR and Manual Link Building are two different approaches to acquiring backlinks for your website: improving website SERP rankings and building a strong online presence. Employing these two qualitative approaches is paramount, especially if yo[…]
~ 6 minutes read
The SEO landscape is shifting faster than ever. You must understand the new advancements and master the SEO concepts that may have a powerful impact in 2024 to make your online presence shine. Explore the developments in SEO and learn how search engi[…]
~ 7 minutes read
In the digital age, where an online presence is critical for businesses and individuals alike, boosting website visibility has become a top priority. One of the most effective strategies to enhance visibility is link-building. According to Authority […]
~ 5 minutes read
Multilingual websites feature content in multiple languages, enabling audiences to access information in their preferred language and allowing businesses to expand their reach to a global audience. So, multilingual sites and SEO companies in the USA […]
~ 7 minutes read
Backlinks are one of the most important factors for successful SEO because search engines view the quality and quantity of links as votes of confidence and authoritativeness from other websites. These links help websites rank higher in SERPs, attract[…]
~ 6 minutes read
SEO is essential for businesses in the United States because around 90% of consumers use search engines to find information about products and services. According to the latest report from Datareportal, at the start of 2023, the US internet penetrati[…]
~ 6 minutes read
Understanding your website's performance is crucial for making informed decisions in today's online landscape. Google Analytics is a great tool for SEO experts, providing cutting-edge insights into website traffic, user behavior, and more. Setting up[…]
~ 5 minutes read
Unlocking the power of artificial intelligence (AI) in keyword research is a game-changer for website visibility. In the digital realm, where competition is fierce, harnessing AI-driven insights can set your online presence apart. Let’s explore the[…]
~ 4 minutes read
Google announced the release of the first broad core update of 2023 and named it the March 2023 core update. The update may take up to 2 weeks to complete. The search engine made the announcement on Twitter on March 15, 2023. According to the[…][…]
~ 3 minutes read
Every industry in the digital era is highly competitive, and competition in the law firm industry is also aggressive. According to IBS World, an increase in the number of businesses in 2023 with employees leads to a rise in demand for legal services.[…]
~ 7 minutes read
What Is Internal Linking? Internal linking refers to the process of hyperlinking to other pages or resources like images or documents within the same website. It helps in navigating the relevant and important, pages on your website. These links are c[…]
~ 9 minutes read
What is SEO (search engine optimization)? SEO refers to increasing both the quality and quantity of website traffic. Simply put, it helps boost your brand's visibility on popular search engines such as Google, Bing, Yahoo, Yandex, etc. Despite the ac[…]
~ 9 minutes read
Are you a lawyer looking for more calls at your office? If so, then you are in the right place. SEO helps your law firm reach interested clients. So, how can you start SEO? Successful SEO starts with the right SEO Company. An SEO company[…][…]
~ 4 minutes read
Potential clients start their search for a lawyer, law firm, or attorney in their local area by entering terms in a search engine. And the particular search engine shows them only the first few results. According to Smart Insights, 48% of people said[…]
~ 7 minutes read
Search engine optimization is among the most influential marketing strategies to achieve higher rankings and get steady traffic. But, tackling the world of SEO and organic traffic may seem overwhelming for many law companies. So, it is always advisab[…]
~ 9 minutes read
Hiring a law firm SEO agency is challenging. It requires doing a lot of homework, a list of questionnaires for interviews, and somewhat your knowledge of search engine optimization. If you’ve ever hired a law firm SEO professional or attempted DIY […]
~ 8 minutes read
Law firm SEO refers to the practice of increasing law firms’ online visibility. With various SEO strategies, you can keep your firm on top of organic search results. Many attorneys want a first page or first spot rankings in popular search engines […]
~ 5 minutes read
Google has announced a new search algorithm update, called Helpful Content Update. With this, Google will give more valuable results to content created for people than those that have been crafted primarily for organic traffic. The goal is to help pe[…]
~ 4 minutes read
While the COVID pandemic is 'most certainly not over', much of the economy will likely take a downturn. The world is teetering on a recession. Stock markets are swooning with drop. Inflation is running hot and experts are sounding the alarm about the[…]
~ 10 minutes read
Google has demonstrated its first broad core algorithm update 2022, called the ‘May 2022 core update.’ Over six months since the last core update, the search is rolling out today. This update is about making search results more relevant, helpful,[…]
~ 5 minutes read
Hundreds of SEO tools are available out there, forming a comprehensive SEO Tools List essential for SEO experts and internet marketers. Nonetheless, most popular ones are part of premium packages that can burn a hole in your budget. These premium too[…]
~ 19 minutes read
Winners excel because they recognize talents and engage them in their business. They set goals and expose themselves to new ways of thinking. They smartly determine what strategies work and what don't and work their tails off to expand their business[…]
~ 13 minutes read
Law firms are in a competitive business. They have to work hard to find new clients and keep their existing ones happy if they want to succeed. That's why it is important for them to focus on providing the best possible customer service, billing prac[…]
~ 5 minutes read
So, you want to catch massive organic traffic for your international business. Great! An easy way to do this is to optimize your SEO for multiple languages and countries. The global market for your content is vast. And remember, many countries don’[…]
~ 11 minutes read
The pay-for-performance models is one of the best approaches to SEO services. It offers better organic results, higher conversions and improved brand visibility in Search Engine Result Pages (SERPs). Better SEO practices always show up positive resul[…]
~ 7 minutes read
Google recently rolled out a spam update. What is the fourth spam update of the year can affect your business. Termed as the November 2021 spam update, Google has already implemented it. Google's Danny Sullivan said that spam updates deal with conten[…]
~ 3 minutes read
Who doesn’t wish to jump to the first Google ranking without a ton of backlinks and significant content updates? Featured snippets are a miraculous option to achieve this! Use the information below to get up there and wave to the world from the top[…]
~ 8 minutes read
What does the Google Page Experience Update entail? "The page experience indicator measures people's satisfaction with their web page interaction. When these qualities are taken into account, the web becomes more pleasurable for users across all web […]
~ 7 minutes read
The recent Google June'21 update has rolled out and it has been observed that many websites have seen a major visibility issue in Google SERP. What is the update about? The latest Google algorithm update, called "June 21st" by webmasters, seems relat[…]
~ 5 minutes read
Earlier, Google treated the desktop version of a website as the ‘canonical’ one and wanted to index its content first. Meanwhile, they viewed mobile versions as secondary and thought their crawlers should be crawling these sites secondarily. So a[…]
~ 5 minutes read
One of the biggest challenges SEO professionals face is measuring the ROI, which leads to budget risk. And in uncertain times like these, your company’s C-suite would want to hear new insights & achieve quick wins. So, you should be able to mea[…]
~ 5 minutes read
It was quick. No, super-quick! Google keeps the excitement alive. Building on its deep-rooted quirkiness, Google rolled out another routine core update on 3rd December 2020. For beginners, it was a substantial update that impacted millions of website[…]
~ 4 minutes read
Backlinks are one of the essential factors considered for Google rankings, and no marketer can afford to ignore them. It would be best if you had a strong strategy to build high-quality links to rank high, for competitive keywords and search terms. B[…]
~ 18 minutes read
Backlinks are a vital factor for rankings when it comes to SEO. Gaining quality ranking signal for search engines is the primary motive of any SEO plan. A study of 27,000 competitive keywords concluded with the fact that all the web pages with high[…]
~ 10 minutes read
When it comes to your business's SEO (search engine optimization), there is a new ranking factor you need to learn about: core web vitals. Google's most recent algorithm change is focused on benefiting your ranking factors and helping your website re[…]
~ 8 minutes read
The advent of smartphones has unarguably changed the future of digital marketing. Google’s mobile-friendly updates compel companies to accept the fact that mobile is the future. Thus, companies across the world are now keeping mobiles on their rada[…]
~ 6 minutes read
Do you know that Google receives nearly 4.2 billion search queries daily? Also, 75.1% of all clicks for a query are garnered by the top three Google search results? Is your website lost in the ocean of search results? To get to the top the[…][…]
~ 10 minutes read
Gone are the days when people would sift through newspapers and yellow pages to look for a law firm. As digitization has swept through every aspect of life, people now use the internet to find lawyers and firms. If you look at the search tendency[…[…]
~ 6 minutes read
Yes! Your dream is about to come true. Your website can outrank Amazon! Most maddening aspect of e-commerce is fronting the competition against established brands, and when it comes to e-commerce, Amazon tops the list. These companies offer a one-sto[…]
~ 8 minutes read
Search Engine Optimization (SEO) lies at the centre of digital marketing. It helps businesses improve their online footprint and visibility. In other words, SEO efforts lead businesses to generate more leads and sales. Most business people are aware […]
~ 6 minutes read
Unlike past times, CMO's have a unique challenge on their hand today. They must ensure their business responds well to a crisis like COVID-19, as it can have a long-lasting impact on its brand image. And suddenly, the favorite marketing channels of C[…]
~ 6 minutes read
Google announced another algorithm update, known officially as the “May 2020 Core Update”, which began rolling out on the 4th of May, 2020. As we have seen a trend earlier as well, it will take 10 to 15 days to roll out fully. This is[…][…]
~ 8 minutes read
Did you know how many people search on Google using their mobile devices? If not, then here is the statistic. Mobile searches on Google constitute 58% of all searches. The fast-growing rate of mobile searches makes it essential for webmasters and oth[…]
~ 19 minutes read
Winning with SEO is harder than ever in 2023. Increased competition and an ever-changing Google algorithm mean that businesses have to play all their cards right if they want to top the SERPs. It doesn’t help that more and more B2B businesses are t[…]
~ 9 minutes read
With the COVID-19 pandemic, life across the globe has experienced a sudden halt. Various oscillations of opinion encircle the market about the economic hit and the crisis. In fact, many business owners are contemplating the idea of winding up! But, h[…]
~ 8 minutes read
The term SEO or Search Engine Optimization is something that is not new to any of the marketers in this digital era, everyone has heard about it. Probably a lot, many times. However, did you know that adding a video to your website can greatly[…][…]
~ 7 minutes read
Voice recognition came to us after the launch of Siri in iPhone 4S by 2011. The future of technology has taken a new shape after this voice-enabled assistant by Apple. Further, with the launch of Google speech-to-text online, better innovations have […]
~ 4 minutes read
In today’s world, one of the utmost powerful tools used is Web Search. Everyone uses the Internet to find solutions and learn various things around the world. Whether you have a local or global business, there are chances that people are looking fo[…]
~ 6 minutes read
SEO is all about increasing the quantity and quality of traffic to your website through organic search engine results. It is extremely significant for growing your brand in 2020 especially after social media’s importance in driving traffic reduced […]
~ 3 minutes read
California Consumer Privacy Act (CCPA), which came into effect on Jan. 1, 2020 is a law that protects the privacy rights of consumers within the state. Like Europe's General Data Protection Regulation (GDPR), the CCPA is anticipated to affect many bu[…]
~ 3 minutes read
It is every website owner's dream to rank high in SERPs (Search Engine Result Pages). However, it shouldn’t be by any means possible. As much as ranking better is a good thing, we shouldn’t use unfair SEO tactics to get on top. Like in any[…][…]
~ 6 minutes read
SEO has become one primary component of successful digital marketing. Expanding and growing your business is not as steady as it used to be. The pace to reach out more leads has already exceeded. Appearing on the first page of Google is the new busin[…]
~ 8 minutes read
Videos have surged and become a fundamental part of the lives of the online community. The majority of the online population of our generation is spending their time watching online videos. A well-optimized video advertised properly can generate huge[…]
~ 4 minutes read
What is a lawyer and law domain name? Lawyer and law domain names are restricted domain names only usable by qualified lawyers. As in Law Firming it is important to know the significance and details of lawyer and law domain names. These .law and .law[…]
~ 6 minutes read
One way to dominate on Google is to be featured in their snippets. Snippets automatically give you top page rankings and establish you as an authority in a given subject. For people who have question-based queries, Google often answers them with snip[…]
~ 5 minutes read
According to the American Gaming Association, Americans illegally wager approximately USD 150 Billion on sports every year. But all that has changed from May 14, 2018. The US Supreme Court has repealed the Professional and Amateur Sports Protection A[…]
~ 5 minutes read
Organic traffic is great, but it is not easy to build, and there are no simple and quick ways to build it. But why is it important for an SEO professional to gain organic reach? No matter how good your branding or social media feed[…][…]
~ 6 minutes read
The SEO industry is constantly evolving. Inexperienced digital marketers often have a tough time keeping up with all the algorithms and updates. What Is SEO? SEO (search engine optimization) is the process of optimizing a website so that it can be ra[…]
~ 2 minutes read
Social Media marketing and Search Engine Optimization (SEO) are the cause as well as the effect of each other. Both, when combined, help create an identity, value, and authority for a brand. The better your brand's SEO strategy, the better will be yo[…]
~ 5 minutes read
If you've just started a new blog or website, you must already be aware of the importance of getting it ranked quickly and effectively on Google. While there are other traffic sources, Google is still the number one search engine with, huge 77% marke[…]
~ 7 minutes read
The Paralysis of Possibility is a trap and no one, trust us on this, no one would want to fall into it! The fact that you are bound and unable to take a step forward leaves every professional man bewildered. And this scenario is most[…][…]
~ 6 minutes read
Google is a search engine that millions of people around the world use day in day out for various reasons, such as research for business people and students, entertainment amongst other reasons. To fully utilize Google searches, different essential t[…]
~ 6 minutes read
It happens! Yes, we are talking about negative (or even nasty) reviews. Even the world’s best known brands like Apple, Amazon, and Google, deal with unhappy customers and reviews every day. And, 41% of companies that experienced a negative reputati[…]
~ 3 minutes read
The competition is fierce in today’s market. Every business - irrespective of the industry they are associated with - aspires to stand at the cutting-edge. Marketers are gearing up for inventing new marketing strategies. Amid this competitive situa[…]
~ 6 minutes read
Most real estate businesses ignore the power of SEO. Reason being, they are either unfamiliar with it or applying negative SEO. Having worked with a countless number of real estate companies, brokers, agents, and brands on their websites, I have lear[…]
~ 6 minutes read
Is your business related to the automotive industry? If so, you would probably have your website. I am sure your competitors have. They may also adopt the SEO technique to achieve high search engine ranks. A website with top search engine rankings, f[…]
~ 5 minutes read
Keeping up with the Joneses wasn’t as difficult as keeping up with the changing algorithms of Google! Google has a way to outsmart everyone and reward those who follow the rules. In order to serve the world with search results that are genuine and […]
~ 6 minutes read
The search giant Google has only one agenda, and that is to improve the quality of search results to help online users find what they hunt for. In order to provide refined search results, Google from time to time brings crucial updates in its algorit[…]
~ 5 minutes read
Ever found yourself tracking your website rank every day and obsessing over it? Breathe. Rank tracking is not all you have got to measure your SEO success. Keyword ranking is one of the metrics that are overemphasized when measuring the success of an[…]
~ 5 minutes read
The “Fred” Update is yet another bold move by the search engine giant Google that has shaken the entire Internet. This time, it is for low-valued content websites primarily focused on making money from Google AdSense. According to SISTRIX, every […]
~ 5 minutes read
Ever since the day Google announced mobile-friendly update (a ranking signal), organizations across the world started converting their sites by adopting responsive design to support a variety of devices. The intention was quite clear as Google wanted[…]
~ 4 minutes read
Yes, Google rolls out a new mobile-friendly testing tool, and it is now available to use. Undoubtedly, the new tool is the revamped version of the old tool as it seems quicker and cleaner than the previous one. For the first time, Google launched mob[…]
~ 3 minutes read
Smartphones have completely changed the way of accessing information. Having surpassed desktops and laptops regarding online searches, smartphones have become the prime focus of every business entity and technology groups. Accelerated Mobile Pages (A[…]
~ 5 minutes read
The first page of search results receives 95% of all visitors. However, Google is the search engine, and Google SEO ranking is used in 92% of all online searches. It outperforms other search engines like Yahoo and Bing, with over 8.5 billion daily se[…]
~ 12 minutes read
Over the past few years, the world of Search Engine Optimization (SEO) has changed considerably. While 2015 saw content emerging from the shadow of SEO, it is assumed to play a more significant role in the virtual world in the coming year. Also, the […]
~ 3 minutes read
SEO today forms the backbone of any online marketing campaign. Therefore, it is extremely imperative to keep a sharp eye on the health of the campaign so that it returns more than just satisfactory results and better value on the investment made. Any[…]
~ 3 minutes read
You must be aware about SEO and know that it works well for various types of online businesses. However, there is still a section of society that wonders what makes SEO such a powerful tool. Either they don’t have much knowledge about the optimizat[…]
~ 4 minutes read
The online world is growing with every passing year, which makes it important for organizations to have a good internet presence. Search Engine Optimization (SEO) is an essential tool for companies to get respectable online presence and compete with […]
~ 3 minutes read
The world of SEO is evolving with every passing year. The algorithms are being updated regularly and new trends are being developed that change strategies and divert focal points. Thus, you will need to constantly evolve your SEO strategies as well; […]
~ 3 minutes read
MARKETING IS NOT ROCKET SCIENCE, IT'S EMPATHY[…]
~ < 1 minutes read
Two things happen before the beginning of a new year. We look back and analyze everything that has changed and start planning and executing new strategies that may benefit us in the coming year. SEO is constantly changing and 2014 was no different. N[…]
~ 3 minutes read
As more people turn to the web to meet all sorts of needs, the need to achieve prominent search rankings has become a necessity for a large number of businesses. It is estimated that more than 90 percent web surfers rely on web search engines[…][…]
~ 6 minutes read
This is the age of digitalization, which makes it important for every enterprise to expand their business to global markets. According to a recent survey, the eCommerce spend around the world is - 30% across the US, and 70% rest of the world. Global […]
~ 3 minutes read
The prospects of B2B and B2C companies are different and so is their approach to marketing. While a lot of B2C businesses implement occasional campaigns and strategies, B2B companies use proven marketing strategies to make the most of their search en[…]
~ 3 minutes read
Customer behavior has changed and so is their approach to shopping. Today, they are using multiple channels to reach your business, purchase a product or avail services. This makes it important to create a visible presence online. However, considerin[…]
~ 3 minutes read
“Try to make a site that is so fantastic you become an authority in your niche” - Matt Cutts, Head Google’s web spam team No matter how clichéd does it sound, the fact cannot be denied that content is definitely the king. While businesses focu[…]
~ 3 minutes read
In the world of uncertainty, it won’t be wrong to say that change is the only constant. However, no one can predict the future, knowing what’s going to happen right before it happens gives you a strategic advantage over others. Today, online busi[…]
~ 3 minutes read
After about a year of replacing its 'Keyword Tool' with a more capable 'Keyword Planner', Google has released an updated version of the tool. This brief post discusses the new features that the search giant has added to Keyword Planner and what they […]
~ 6 minutes read
Current Scenario - The Reason for the Rise of SEO The evolution of webosphere has transformed every conceivable aspect of human existence, with people turning to the virtual platform to fulfill all types of requirements, ranging from everyday tasks s[…]
~ 6 minutes read
An eccentric fact about selecting a web-hosting provider is - you won't get boost in ranking if you pick a great one, however, selecting a wrong provider can have grave consequences. Changing a web hosting company is something that most webmasters ar[…]
~ 3 minutes read
It's Matt Cutts again! This time, it is about guest blogging for SEO. The recent update by Google has given a clear warning to the marketers that guest blogging for search engine optimization and link building is dead. However, a common question ling[…]
~ 3 minutes read
In May 2013, Google released Google Maps interface for desktop. Since then, Google Map's team improved performance, added missing features and fixed bugs. One year later, in 2014, we have the new Google Maps that replaces the classic interface and pr[…]
~ 2 minutes read
When we talk about SEO, there is no one-size-fits-all strategy. This is because of the fact that the SEO campaigns and techniques may vary between nature of business, industries, business models and company's marketing budget. However, one factor rem[…]
~ 2 minutes read
The year 2013 was indeed a fairly bumpy ride for search engine optimizers. Google, in a bid to improve its search accuracy and reduce spam, released a series of updates, most of which influenced the placement of websites in one way or another. Websit[…]
~ 4 minutes read
Marking its 15th anniversary of the global search giant, Google announced the Hummingbird update on September 26, 2013, claiming that it will offer a more human way for the search engine to interact with users and provide more direct answers. The upd[…]
~ 3 minutes read
For SEO professionals, 2013 has been an exceedingly eventful year in terms of Google updates. Incredible changes have happened in the industry, thanks to releases such as Panda and Penguin, Hummingbird, and encrypted search. To improve the accuracy o[…]
~ 2 minutes read
This post stems from a tweet from Brain Carter that we recently came across. For those who don’t know, Brain is a bestselling author, a keynote speaker and a respected marketer. Here's what he tweeted: "SEO 2014 = cuckolded eunuch... now just one[…]
~ 2 minutes read
This post stems from a tweet from Brain Carter that we recently came across. For those who don’t know, Brain is a bestselling author, a keynote speaker and a respected marketer. Here's what he tweeted: "SEO 2014 = cuckolded eunuch... now just one[…]
~ 2 minutes read
WordPress is a CMS we all love. And with good reason: it’s user-friendly, easy to maintain, powerful and has a sea of features you can exploit to grow your business online. No wonder, WordPress powers nearly 21% of all Web, including top folks such[…]
~ 3 minutes read
“And God said, Let there be light: and there was light.” Today, we put light upon the 7 SEO commandments that really work but are unfortunately (often times) kept in the dark to get fast results and dupe humanity. These commandments, if followed […]
~ 3 minutes read
SEO is not only about building/earning high-quality, relevant links. It's also about devising and implementing a solid internal linking strategy, among many other things. You see, internal linking not just boosts your SEO efforts – it makes it easi[…]
~ 3 minutes read
As SEOs we’re fond of data. It helps us do better marketing and make the Web a better place. Keyword referral data (ie the words that are actually getting traffic to your site), of all, has always been most helpful for us. For those who[…][…]
~ 3 minutes read
Does link building ever scare you? Have you heard Google’s Matt Cutts saying this (or something like this)? “The philosophy that we've always had is if you make something that's compelling then it would be much easier to get people to write about[…]
~ 3 minutes read
Google has been on a roll of late. In just a week after announcing HummingBird, a new algorithm designed to give "precise and fast" results, Google has released its ravishing Penguin loose upon the Web, yet again. The new Penguin update affects 1% of[…]
~ 2 minutes read
It’s up and running. Yes, we’re talking about Google’s new algorithm (not algorithm update, mind) called Hummingbird. Amid rumors about another Google algorithm update, Google, on its 15th birthday, surprised us all by announcing Hummingbird al[…]
~ 2 minutes read
If it’s one thing (almost) all marketers agree on nowadays, it’d be that the advent of Keyword Planner was the worst thing since Google Reader’s demise. Ever since Google replaced its good ol’ Keyword Tool with Keyword Planner, a combination […]
~ 2 minutes read
As SEOs, we have a lot of things at hand: keyword research, competitive research, rank tracking, link research, speed optimization and counting. And it all strikes as uphill battle without the help of some kind of tool or another. The web, as we all […]
~ 3 minutes read
It’s a great way to get links. Build relationships. Gain authority. Increase traffic. You’re right. It’s guest blogging. We have been doing it for quite a while now and have got posts featured on sites like CrazyEgg, ProBlogger and Search Engin[…]
~ 3 minutes read
If you’ve been with us for a while then you know that we’ve covered topics from ecommerce SEO to email marketing, to social media and more, but we have never compiled up a list of SEO best practices. So, dear readers, today we present you[…][…]
~ 3 minutes read
It all (majorly) began on 23 February 2011. The date when Google announced its first Panda update, affecting nearly 12% of search results. The date when the sleep of many SEOs and, of course, their clients was taken away by the search engine giant. L[…]
~ 3 minutes read
The SEO world has been on its toes ever since Google’s Matt Cutts tweeted about Penguin 2.0, the next generation Penguin update. Well, the wait is over. Cutts, in This Week in Google, yesterday announced that the update is being rolled out and will[…]
~ < 1 minutes read
Like it or not, a site that’s well optimized for search engines and at the same time provides great content is more successful than others. Some designers may say otherwise – that great content is good enough to attract traffic. Well, I argue –[…]
~ 3 minutes read
Though there have been cases of sites being wrongly victimized by Panda and Penguin, Google has given the owners of such sites an option to send their sites for review so that it can uplift the ban/penalty if it’s really a genuine case. Then there[[…]
~ 4 minutes read
The businesses relying on the World Wide Web for acquiring clients may have to reconsider the optimization plan being used on their website as the recent Penguin Update released by Google is bound to be some kind of impact on the rankings of their we[…]
~ 2 minutes read
It is undeniable that the globalization of the internet has played a pivotal role in the creation of the modern world as we know it. However, with continual enhancements in the communication technology, there was bound to be a paradigm shift of some […]
~ 2 minutes read
The Google algorithm is currently the main criterion for webmasters to achieve better online presence through building organic search rankings. Though Google has been continually modifying the algorithm it uses to rank websites, some approaches to th[…]
~ 2 minutes read
It is undeniable that spamming is one of the biggest challenges to efficient online marketing. Unfortunately, despite this fact, various marketers try to take advantage of the potential held by the online marketplace using black hat website optimizat[…]
~ 2 minutes read
The number of users relying on the services of web search engines plays a pivotal role in deciding their overall abilities to produce relevant search results. As per a recent report, the number of users of both Bing and Google are rising, changing th[…]
~ 2 minutes read
Don’t waste your time in conventional methodologies used for achieving top search results. Rather, go create some appealing content for your online facet, as Google, the search industry frontrunner, has revealed its plans to target overly SEOd webs[…]
~ 2 minutes read
Well, those of you who keep a tab on the latest buzz must be aware that Google has introduced a new search tool, known as ‘verbatim’. The concept is relatively new but has already swept the users off their feet. One thing that is more[…][…]
~ 2 minutes read
As per the latest reports that have poured in, Google says that a valid HTML code should indeed be considered as a quality signal. Well, if all this is news to your ears, it’s high time that you get a hang of this topic and[…][…]
~ 2 minutes read
What is the buzz all about? Google +1 is nothing less than a boon for websites, as it gives them an edge over the ones that do not make use of this ranking mechanism. So, if you have not already thought of giving it[…][…]
~ 2 minutes read
The social networking fad has engulfed the majority of the computer-literate population in the world, making the existence of a virtual identity is as essential as a real one. One of the newest contenders in the social networking battleground is mult[…]
~ 3 minutes read
Just a few months ago Google introduced Panda, a new and revised algorithm that attacked the websites with shallow content. Several sites that performed really well for the past so many years suddenly dropped down to almost nothing. This Google Panda[…]
~ 2 minutes read
is a platform that can provide optimized services in the field of internet marketing fundamentals which can cater to provide an enhanced level for boosting communication and digital concepts. Search engine optimization is generally a term that can ca[…]
~ 3 minutes read
Seo Services Company generally highlights the importance and significance of internet marketing economy. This is a platform which accentuates the scope and strength of intense marketing era which highly propagates the speedy transformation of website[…]
~ 3 minutes read
SEO services USA is generally a very significant aspect when it comes to the world of internet and digital marketing. These services are generally quite generic because they provide core aspects in enhancing website rankings and indulge in improving […]
~ 3 minutes read
Seo services in the USA are predetermined services that allow maximum promotion to ensure maximum website rankings which allow website rankings to increase in a very strategic manner which allow websites to ensure a maximum high which allows speedy w[…]
~ 3 minutes read
If you are among those people who think that spending some extra money on a company, who can handle your SEO i.e. Search Engine Optimization needs, is a waste, then it is the time to think again. If you do not consider a search engine[…][…]
~ 3 minutes read
That time has gone when people use to collect information from encyclopedias and books. In this 21st century, the internet has become the main mode of information. People can get information on anything; therefore, it is being used for getting inform[…]
~ 3 minutes read
In this era of advanced technology and skilled resources, smart marketers are making their smart and active moves towards a successful online business. In order to come up with a successful online business, Search Engine Optimization (SEO) plays a ma[…]
~ 3 minutes read
Search Engine Optimization is an indispensable factor in overhauling your website for high targeted traffic and business. With SEO, your online visibility gets a boost and you reap from the unlimited advantages of being searchable easily. By optimizi[…]
~ 5 minutes read
Search Engine Optimization, the most advanced and effective internet marketing strategy can be categorized into Organic and Inorganic SEO based on the techniques they follow. Organic SEO is the natural way of gaining visibility on the web following m[…]
~ 2 minutes read
As an online marketer, attracting numerous prospects and boosting your business is essential. When you launch a website with product information, you aim to attract more visitors who can become your clients. Your online visibility plays a cruc[…]
~ 4 minutes read
SEO is necessary if you are into an online business or rely on your website for business prospects. It increases your brand’s online visibility and helps enhance your site’s organic traffic. This leads to high conversions and wide business prospe[…]
~ 4 minutes read
The Increasing Importance of Search Engine Rankings: With the evolution of the internet and growing business sites, the competition to stay ahead on search engines has become the talk of the town. Being on the first page of Google with a listing in t[…]
~ 4 minutes read
