AI-Powered E-Commerce SEO Vs. Traditional SEO

AI-powered SEO is data-driven and fully automated. It uses artificial intelligence algorithms to improve SEO effectiveness, analyze patterns in data, and streamline the tedious search engine optimization process. Unlike traditional SEO (a manual SEO process), AI SEO improves accuracy, making your eCommerce SEO services strategies more efficient and powerful.

According to Search Engine Land, 58% of digital marketers are planning to use AI for content and SEO in 2023. Another report reveals that using AI chatbots in eCommerce will save $14 billion in business costs by 2025.

AI in SEO improves e-commerce SEO, speeding up the process and implementing strategies faster.

• AI can help you with both On-page and Off-page SEO
• AI can quickly analyze websites and content for SEO issues.
• AI identifies target keywords for better optimization.
• AI can automatically generate SEO-friendly content at a faster rate.
• AI rapidly assesses competitors’ strategies.
• AI handles and processes large volumes of SEO data.
• AI customizes content to user preferences, improving engagement.
• AI enables SEO experts to monitor search engine rankings efficiently.
• AI has the potential to identify potential link opportunities more swiftly.
• AI adapts SEO strategies to search engine algorithm changes.
• AI enhances website UX for better SEO performance.
• AI can help you understand search intent and optimize your website accordingly.

The old-school SEO technique is undoubtedly effective but involves a slow and tedious process. It relies primarily on guesswork and manual effort. Unlike AI SEO, conventional SEO methods involve manually optimizing a website’s content, structure, and technical SEO to make it more likely to rank high in search results.

AI-Powered E-Commerce SEO Vs. Traditional SEO:

The goals of both AI-powered SEO and traditional SEO are the same.

• Optimizing the visibility of the website
• Improving brand awareness
• Boosting ranking in search engine results
• Generating organic traffic from all stages of the marketing funnel
• Expanding remarketing audiences
• Gaining a higher click-through rate (CTR)
• Ensuring long-term growth

Related: 8 AI-Powered eCommerce SEO Strategies to Boost Sales

Check out the table below that summarizes the critical differences between AI-powered e-SEO and traditional SEO:

Automation and Personalization:

The retailer’s SEO powered by AI is an AI-driven platform that can automate several aspects of the e-commerce experience, such as chatbots for customer support, personalized product recommendations, dynamic pricing, and more.

These systems use machine learning algorithms to analyze user behavior and preferences, providing a tailored shopping experience. Here are some real-time examples of how AI is used in e-commerce SEO:

• Amazon is using AI to suggest related products, personalize product recommendations, and create product descriptions faster than ever.

• eBay uses artificial intelligence technology to recommend products and improve search results.
• Walmart uses AI technology to improve its website’s search functionality, optimize product listings, and personalize marketing campaigns.

Automation and Efficiency: 

With AI-powered tools, SEO service providers can quickly explore large data volumes and check for trends and patterns impacting their SEO performance. This saves time and effort.

The Best AI Trend Analysis Platforms for 2023:

• TalkWalker: This tool helps find historical data, which is used to provide real-time insights into consumer conversations, monitor product reviews, and identify customer inquiries.
• Brandwatch: Experts use Brand watch to identify a keyword and determine what customers discuss about their competitor, brand, product, or topic relevant to their business.
• Qlik Sense: This tool provides hidden insights from overlooked data, such as untapped sales channels or non-purchasing customers. It helps SEO specialists make informed decisions.

In standard SEO, identifying industry trends raises many challenges, such as limited data, more time and effort to identify meaningful trends due to manual research, an incomplete picture of movements due to the unavailability of relevant sources of information, and a lack of real-time updates.

Predictive Analytics:

• AI-Powered E-Commerce: AI empowers you to analyze data and predict customer behavior. It also allows you to understand demand trends and helps businesses make informed decisions.
• Traditional SEO: Traditional SEO doesn’t naturally contain predictive analytics capabilities.

Personalization Metrics:

• AI-Powered E-Commerce SEO: AI-powered tools can quickly extract insights from Google trends and user behavior.
• Traditional SEO: Traditional SEO methods rely on manual analysis and intuition. SEO experts use keyword research tools and historical data.

Keyword Suggestions and Expansion:

• AI-Powered E-Commerce SEO: SEO strategies powered by AI algorithms suggest extensive keywords based on user queries, contextual information, and related terms. Use Yoast Google Suggest Expander to get some ideas for new long-tail keywords. Just enter a keyword, and the tool will expand your keywords.

• Traditional SEO: Keyword expansion is based on competitor analysis, brainstorming, and manual exploration of synonyms. It’s a difficult and time-taking method.

Competitor Analysis:

• AI-Powered E-Commerce SEO: With AI SEO tools, an SEO company can analyze competitors’ backlinks, keywords, and content strategies. Head over to Ahrefs Free Backlink Checker and plug in your competitor’s URL. You’ll see the total number of backlinks and referring domains.

• Traditional SEO: Experts incorporating traditional SEO manually analyze competitors’ websites and content.

Content Optimization:

• AI eCommerce SEO: ChatGPT is the most popular AI tool. It recommends you optimize content and incorporate keywords in your existing content for better user experience and search engine visibility.

Let’s see an example of how ChatGPT optimizes our content in seconds.

Prompt: Act as an expert content writer and optimize my content by naturally incorporating keywords for better user experience and search engine visibility.  The keyword is ‘equipment leasing companies.’ Bold the keyword. I am providing you with my content.

We provided the paragraph, and the ChatGPT incorporates the keyword ‘equipment leasing companies.’

In old-school SEO, marketers manually integrate keywords into the content, which is time-consuming and hectic.

Bottom Line:

Traditional SEO is a more manual process, while AI SEO automates most tedious SEO-related tasks. One of the most powerful AI tools gaining traction is ChatGPT. This language model-based chatbot has the potential to help you with Keyword Research, On-Page Optimization, Content Creation, Local SEO, Link Building, Technical SEO (site speed, mobile-friendliness, and proper HTML coding), and UX design.

Are you ready to take the next step in transforming your eCommerce SEO strategy? Contact ResultFirst and discuss how we can propel your business to new heights.

Also Read:

How to Use AI to Build Smarter SEO Strategies for eCommerce Clients

How to Do Technical SEO for ecommerce Sites?