Would you like more people to discover your e-commerce fashion brand?
If yes, your fashion eCommerce website must be optimized for search engines such as Google or Bing.
But what sets fashion e-commerce SEO apart? And what are the finest practices you should follow?
According to Statista, fashion e-commerce will grow at a 14.2% CAGR between 2017 and 2025, reaching a valuation of $1 trillion by 2024.
So, on this page, we will cover why SEO is important for fashion e-commerce brands and SEO fashion e-commerce best practices to put your business over the competitor.
Let’s find out!
SEO is important if you sell products and want to reach the largest potential audience.
Fashion trends shift quickly. This means that you must be ready to adapt your SEO approach on the go to keep up with the latest trends.
A captivating digital marketing strategy is extremely beneficial for positioning fashion e-commerce stores.
The first step is to ensure that your store is user-friendly and mobile-friendly, as 72% of clients shop using their mobile devices. Furthermore, Google’s mobile-first indexing approach makes having a mobile website a critical aspect of achieving a high ranking in the SERP.
Mobile-friendliness requires your page to be clear, succinct, and easy to read on a small screen. The page should load quickly, have easy navigation, and eliminate popups that are hard to close.
Keywords are incredibly crucial in determining which product pages appear on the SERP. Select suitable keywords for your product listings.
Tools such as KeywordsFX can assist you in identifying these related terms.
Make certain you concentrate on long-tail keywords. Long-tail keywords are those that contain three or more words.
For example, a keyword such as “women’s black ankle boots” will generate more relevant traffic than someone searching for “boots.”
With a keyword like “boots,” it’s impossible to determine what the individual is looking for. A precise keyword, such as “women’s black ankle boots,” provides exact information about what a person desires.
Use keyword research tools and focus on several key areas:
This is the most important factor to consider when implementing SEO for fashion e-commerce on your website. Make your website user-friendly so that customers have no trouble purchasing anything.
When your website is user-friendly and well-structured, it will keep buyers interested and make it simple to purchase the items they want.
Ideally, the URLs should contain the most relevant feature.
Let’s say you want to buy new running sneakers. Which of the following URLs would you like to click on?
The second one appears to be more credible and compelling.
When creating SEO-friendly URLs for your e-commerce fashion brand’s website, consider the following pointers:
For example, the URL should include relevant keywords like “/women/dresses” rather than generic terms if the page is about women’s dresses.
Internal linking helps you divert traffic, enhance conversions, alerts Google to the relevance of specific pages.
PageRank is the most popular and accurate method for determining the relevance of internet pages.
Links improve user stay time, resulting in more engagement, trust, and a higher ranking in Google searches.
The most common internal linking architectures are silos linking and pyramid linking.
For instance, their SEO landing page (Men -> Underwear) displays the following:
As can be seen, they provide simple access to all of the content in the “Men Underwear” silos.
With a single click, you can navigate to “Men’s Boxers,” “Men’s Trunks,” and “Men’s Briefs.” You may access all of the content with a single click from any SEO landing page.
Link building is critical for increasing user traffic and brand visibility, particularly for fashion eCommerce websites. Building a strong backlink profile is an essential component of any successful SEO strategy in the fashion business.
Backlinks that are strategically placed improve the domain authority of fashion websites, increasing their exposure in search engine results. Guest postings on fashion sites are excellent prospects for obtaining significant backlinks.
Here are a few things to remember:
Link building strategies you can implement:
Fashion e-commerce heavily relies on product visualisation. When you include high-quality pictures that are also dynamic, users perceive your product to be more credible and are more likely to acquire it.
Page speed is a key ranking element. Google has discovered that the average mobile site takes longer than 15 seconds. Users want the mobile loading speed to be less than 3 seconds.
They do not like to wait for slow-loading pages; they want to see your clothes as soon as possible.
To guarantee that your site loads quickly enough, utilize Google PageSpeed Insights to determine how quickly it currently loads and implement its recommendations. You might also use an SEO analyzer to determine page speed.
Product descriptions are also useful for fashion e-commerce SEO and can greatly boost search engine rankings. Search engines use text to index and rank websites, and optimizing product detail pages allows you to incorporate important keywords that customers may use while searching for products.
By refining product descriptions for SEO, eCommerce businesses can enhance visibility and reach more potential customers, resulting in more sales.
“Black dress, size Medium.”
“Turn heads with this beautiful, flowing black dress! It drapes elegantly and has attractive ruching embellishments. It is made of eco-friendly recycled polyester. Ideal for work, weekend activities, and romantic nights. A style that is both long-lasting and comfortable. Shop your size right now!”
Developing an eCommerce blog strategy will help you deliver relevant and meaningful visitors to your page while also improving your SEO ranking. Users are constantly looking for information on the latest fashion trends and advice.
By giving this information to your target clients, you will keep them on your website longer, reduce your bounce rate, and influence them to browse your website.
For example, the blog post “Floral Dresses for Spring” includes a variety of styles, discusses specific products (“Shop our Lily Dress”), and links to pertinent categories (“Shop all dresses”).
On-page SEO for the featured “Lily Dress” comprises “floral dress” in the title, description, and alt tags.
On-page SEO: Include relevant keywords (“women’s floral dress”) in product titles, descriptions, and alt tags. It uses internal links between related items and blog entries (“Pair this dress with our sandals!”).
Breadcrumbs are a form of navigation system that displays the path or hierarchy of the current page on your website. Usually, they show up at the top or bottom of a page as a series of links, divided by slashes (>, /, or -).
For example, if you are on a product page for a blue shirt, the breadcrumbs may look like this: Men’s Shirts > Blue Shirt. Breadcrumbs assist your clients in understanding where they are on your website and how to return to a prior level or category.
Breadcrumbs can be added to your e-commerce site in a variety of ways, depending on your platform, budget, and preferences. Popular solutions include using plugins or extensions that are compatible with your e-commerce platform, such as
that provide breadcrumbs.
Below are some factors to consider when hiring a fashion e-commerce SEO agency.
Specialized in SEO: Seek agencies that specialize in fashion e-commerce. They comprehend trends, competitive landscapes, and audience nuances.
Proven Track Record: Request case studies of successful fashion SEO efforts. Look for results that match your objectives (more visitors, conversions, etc.).
Clear Communication and Transparency: Ensure clear communication on strategies, methods, and reporting. Avoid agencies that promise “guaranteed” rankings, as SEO requires time and effort.
Technical SEO Skills: Confirm their knowledge of on-page optimization, keyword research, content marketing, and technical SEO, such as site speed optimization.
SEO is vital for fashion e-commerce enterprises, but it differs from other types of e-commerce. Clothing brands can benefit from SEO to reach their target audience and improve their search engine rankings. The recommendations listed above will assist you in optimizing your websites and increasing sales.
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