SEO for Fashion E-commerce: 10 SEO Tips for your Fashion stores

10 Tips for SEO for Fashion E-commerce Websites

Would you like more people to discover your e-commerce fashion brand?

If yes, your fashion eCommerce website must be optimized for search engines such as Google or Bing.

But what sets fashion e-commerce SEO apart? And what are the finest practices you should follow?

According to Statista, fashion e-commerce will grow at a 14.2% CAGR between 2017 and 2025, reaching a valuation of $1 trillion by 2024.

So, on this page, we will cover why SEO is important for fashion e-commerce brands and SEO fashion e-commerce best practices to put your business over the competitor.

Let’s find out!

Why is SEO important for e-commerce fashion brands??

SEO is important if you sell products and want to reach the largest potential audience.

  • SEO improves the visibility of your fashion brand on SERPs. 
  • SEO helps your website rank higher in search engine results for specific keywords. It means you’ll receive more clicks and traffic. This will lead to increased sales and brand awareness.
  • SEO attracts highly targeted traffic consisting of audiences actively searching for fashion products. So, the chances of conversion will be very high.
  • SEO optimizes your website site structure, page speed, and mobile-friendliness to enhance user experience
  • Implementing a strong search engine optimization plan helps raise your conversion rate, search ranks, and organic visibility. You should concentrate on this element because 44% of online shoppers begin their journey with a Google search query.

Fashion trends shift quickly. This means that you must be ready to adapt your SEO approach on the go to keep up with the latest trends.

A captivating digital marketing strategy is extremely beneficial for positioning fashion e-commerce stores.

SEO Tips for Fashion E-commerce 

1: Mobile-Friendly Website

The first step is to ensure that your store is user-friendly and mobile-friendly, as 72% of clients shop using their mobile devices. Furthermore, Google’s mobile-first indexing approach makes having a mobile website a critical aspect of achieving a high ranking in the SERP. 

Mobile-friendliness requires your page to be clear, succinct, and easy to read on a small screen. The page should load quickly, have easy navigation, and eliminate popups that are hard to close.

2: Optimize for Relevant Keywords

Keywords are incredibly crucial in determining which product pages appear on the SERP.  Select suitable keywords for your product listings. 

Tools such as KeywordsFX can assist you in identifying these related terms.

Make certain you concentrate on long-tail keywords. Long-tail keywords are those that contain three or more words.

For example, a keyword such as “women’s black ankle boots” will generate more relevant traffic than someone searching for “boots.” 

With a keyword like “boots,” it’s impossible to determine what the individual is looking for. A precise keyword, such as “women’s black ankle boots,” provides exact information about what a person desires.

Use keyword research tools and focus on several key areas:

  • Product Keywords like men’s dresses,” “summer dresses,” “evening gowns,” etc.
  • Use your brand name and related keywords or terms. 
  • Trend Keywords, such as “streetwear,” “athleisure,” “boho chic,” etc.
  • Seasonal Keywords, such as “knitwear,” “winter coats,” “holiday dresses,” etc.
  • Longtail keywords like “black cocktail dress with lace sleeves” or “high-waisted distressed denim jeans.”
  • Material and style keywords, such as organic cotton,” “vegan leather.

3: Creating User-Friendly URL Structured 

This is the most important factor to consider when implementing SEO for fashion e-commerce on your website. Make your website user-friendly so that customers have no trouble purchasing anything. 

When your website is user-friendly and well-structured, it will keep buyers interested and make it simple to purchase the items they want. 

Ideally, the URLs should contain the most relevant feature.

For example,

Let’s say you want to buy new running sneakers. Which of the following URLs would you like to click on?


The second one appears to be more credible and compelling.

When creating SEO-friendly URLs for your e-commerce fashion brand’s website, consider the following pointers:

  • Make sure the URL reflects the content of the page accurately. 

For example, the URL should include relevant keywords like “/women/dresses” rather than generic terms if the page is about women’s dresses.

  • Ensure relevant keywords that describe the product or category are added. Use terms like “men’s shoes,”  “women’s dresses,” or “fashion accessories.”
  • Use hyphens (-) to separate words
  • Keep URLs concise and descriptive
  • Avoid stop words like  “and,” “or,” “the,” etc.
  • In addition, the URLs must use HTTPS protocol

4: Internal Linking for Fashion E-commerce

Internal linking helps you divert traffic, enhance conversions, alerts Google to the relevance of specific pages. 

PageRank is the most popular and accurate method for determining the relevance of internet pages.

Links improve user stay time, resulting in more engagement, trust, and a higher ranking in Google searches. 

The most common internal linking architectures are silos linking and pyramid linking.

For instance, their SEO landing page (Men -> Underwear) displays the following: 

As can be seen, they provide simple access to all of the content in the “Men Underwear” silos. 

With a single click, you can navigate to “Men’s Boxers,” “Men’s Trunks,” and “Men’s Briefs.” You may access all of the content with a single click from any SEO landing page. 

5: Link building 

Link building is critical for increasing user traffic and brand visibility, particularly for fashion eCommerce websites. Building a strong backlink profile is an essential component of any successful SEO strategy in the fashion business.

Backlinks that are strategically placed improve the domain authority of fashion websites, increasing their exposure in search engine results. Guest postings on fashion sites are excellent prospects for obtaining significant backlinks.

Here are a few things to remember:

  • Collaborations with fashion influencers: If the niche is relevant and the site is reputable, smaller backlinks can be beneficial.
  • High-quality guest pieces on credible platforms: For example, getting a backlink from a fashion blogger who also posts about supplements will dilute the message slightly.

Link building strategies you can implement:

  • Create valuable and engaging content related to style guides, trend analysis, and fashion tips
  •  Reach out to fashion bloggers, vloggers and influencers in your niche.
  • Contribute guest posts to reputable fashion blogs 
  • Build relationships with fashion influencers. Engage with their content on  Instagram, Twitter (X), and Facebook. 
  •  Identify fashion sites with broken links. Reach out to webmasters of those sites, and suggest they replace broken links with links to relevant pages on your website.
  • Partner and collaborate with Fashion Magazines or Online Publications

6:  Optimize your E-Commerce Images for SEO

Fashion e-commerce heavily relies on product visualisation. When you include high-quality pictures that are also dynamic, users perceive your product to be more credible and are more likely to acquire it.  

  • Make sure your product images are crisp and well-lit, and show them from several perspectives. 
  • To boost your image search results, employ descriptive filenames and ALT text. 
  • Finally, check that your photographs are suitably sized.

7: Improve Your Page Speed

Page speed is a key ranking element. Google has discovered that the average mobile site takes longer than 15 seconds. Users want the mobile loading speed to be less than 3 seconds. 

They do not like to wait for slow-loading pages; they want to see your clothes as soon as possible. 

To guarantee that your site loads quickly enough, utilize Google PageSpeed Insights to determine how quickly it currently loads and implement its recommendations. You might also use an SEO analyzer to determine page speed.

8: Optimize Product Descriptions

Product descriptions are also useful for fashion e-commerce SEO and can greatly boost search engine rankings. Search engines use text to index and rank websites, and optimizing product detail pages allows you to incorporate important keywords that customers may use while searching for products. 

By refining product descriptions for SEO, eCommerce businesses can enhance visibility and reach more potential customers, resulting in more sales.

For example,


“Black dress, size Medium.”


“Turn heads with this beautiful, flowing black dress! It drapes elegantly and has attractive ruching embellishments. It is made of eco-friendly recycled polyester. Ideal for work, weekend activities, and romantic nights. A style that is both long-lasting and comfortable. Shop your size right now!”

9: On-page SEO and Blog/Content Marketing

Developing an eCommerce blog strategy will help you deliver relevant and meaningful visitors to your page while also improving your SEO ranking. Users are constantly looking for information on the latest fashion trends and advice. 

By giving this information to your target clients, you will keep them on your website longer, reduce your bounce rate, and influence them to browse your website.

For example, the blog post “Floral Dresses for Spring” includes a variety of styles, discusses specific products (“Shop our Lily Dress”), and links to pertinent categories (“Shop all dresses”). 

On-page SEO for the featured “Lily Dress” comprises “floral dress” in the title, description, and alt tags.

On-page SEO: Include relevant keywords (“women’s floral dress”) in product titles, descriptions, and alt tags. It uses internal links between related items and blog entries (“Pair this dress with our sandals!”).

10:  Implementing E-Commerce Breadcrumbs

Breadcrumbs are a form of navigation system that displays the path or hierarchy of the current page on your website. Usually, they show up at the top or bottom of a page as a series of links, divided by slashes (>, /, or -). 

For example, if you are on a product page for a blue shirt, the breadcrumbs may look like this: Men’s Shirts > Blue Shirt. Breadcrumbs assist your clients in understanding where they are on your website and how to return to a prior level or category.

Breadcrumbs can be added to your e-commerce site in a variety of ways, depending on your platform, budget, and preferences. Popular solutions include using plugins or extensions that are compatible with your e-commerce platform, such as

  • WooCommerce, 
  • Shopify, Magento, or 
  • BigCommerce, as well as third-party products or services 

that provide breadcrumbs.       

Tips for Hiring a Fashion Ecommerce SEO Agency

Below are some factors to consider when hiring a fashion e-commerce SEO agency.

Specialized in SEO: Seek agencies that specialize in fashion e-commerce. They comprehend trends, competitive landscapes, and audience nuances.

Proven Track Record: Request case studies of successful fashion SEO efforts. Look for results that match your objectives (more visitors, conversions, etc.).

Clear Communication and Transparency: Ensure clear communication on strategies, methods, and reporting. Avoid agencies that promise “guaranteed” rankings, as SEO requires time and effort.

Technical SEO Skills: Confirm their knowledge of on-page optimization, keyword research, content marketing, and technical SEO, such as site speed optimization.


SEO is vital for fashion e-commerce enterprises, but it differs from other types of e-commerce. Clothing brands can benefit from SEO to reach their target audience and improve their search engine rankings. The recommendations listed above will assist you in optimizing your websites and increasing sales.

Take your fashion e-commerce website to new heights with the best e-commerce SEO services that specialize in optimizing for beauty products.


What to Read Next

ResultFirst is the ONLY SEO agency
you will ever need.

Our Pay for performance SEO programe helps companies
achieve impressive results