SEO for e-commerce is no longer a hidden language. Approximately 33% of all visits to e-commerce websites originate from organic search.
The potential of effective e-commerce SEO is not just a theoretical concept; it exists in real life.
A situation in which your online store’s high search engine ranking attracts qualified leads who are ready to buy.
So, you need e-commerce SEO tools to help you make sense of all the data if you want to increase your organic search engine rankings.
We’ll look at the best ten tools to help you use SEO to its fullest potential and convert website visitors into devoted patrons.
Ahrefs is a great tool that thoroughly understands where your website ranks and how far you still need to go.
Notable features include:
Moreover, it can help you perform an exhaustive backlink study and identify pages that connect to both you and your competitors.
Let’s take an example, suppose you market handcrafted candles. Keywords like “best natural soy candles,” “eco-friendly scented candles,” or “unique gifts for candle lovers” can be found using Ahrefs.
You can use this information to optimize your blog posts and product pages to target these search terms specifically.
Source: thumbor.forbes.com
Semrush has become one of the most well-liked SEO tools in recent years.
It carries out competitive analysis, Google AdWords optimization, and keyword research.
Digital marketers can use this all-in-one marketing reporting tool to optimize their websites for more organic search traffic.
Also, you can assess your competitive position and use data to inform your decision-making when choosing keywords for Google ad campaigns and organic search engine optimization.
eBay, Quora, HP, and Booking.com are just a few of the well-known businesses that use Semrush.
For example, Semrush provides users with a plethora of information that they can use for:
Source:outreachmonks.com
For example
Assume you are a yoga mat vendor. Semrush Keyword Magic can reveal terms like “eco-friendly yoga mats with good grip” or “best yoga mats for back pain sufferers.”
You can attract highly qualified prospects who are actively looking to buy by concentrating on these long-tail keywords.
Google offers a free website analytics tool called Google Search Console. This tool can be used for several specialized purposes, such as evaluating the health of your URLs and determining whether all pertinent pages are indexed.
It offers information regarding a page’s or website’s organic performance.
Among its many features, GSC offers several insightful reports, such as:
For example
Let’s take the scenario where you sell organic teas. GSC can tell you that your website gets 50 visits a month and ranks 10th for the term “detox tea.”.
Now that you have this information, you can focus on optimizing content for “detox tea” to improve your ranking and drive more traffic.
Source: searchengineland.com
Google Analytics is a free tool for understanding website traffic and user activity, even though it isn’t strictly an SEO tool. It enables you to monitor conversion rates, examine user demographics, and identify areas where your SEO strategy needs strengthening.
You can obtain a comprehensive understanding of the performance of your website by combining Google Analytics with Google Search Console.
The free version of the product should provide small and medium-sized enterprises with all the functionality they require.
The monthly cost of Analytics 360 starts at $150,000 and goes up if your website generates more than one billion hits per month.
Below are a few of Google Analytics’ most important features:
Users can enhance marketing procedures and effectiveness by utilizing Google Analytics with other Google solutions and partner products.
Related: A 5-Step Guide to Setting Up Google Analytics (GA4)For instance,
Google Ads and Analytics can be linked, allowing data from Google Ads to be viewed in Google Analytics in addition to performance information for websites and apps.
Google Analytics provides access to data from the Google Search Console and Display & Video 360 to help with automatic bidding and audience growth.
Source: allstarsdigital.in
Google Keyword Planner, formerly known as Google Keyword Tool, is one of the free tools in the Google Ads suite.
Use Google Keyword Planner to find long-tail keywords that better suit your target audience’s needs and enhance your website’s content strategy.
Three fundamental features of the keyword planner can be tailored to particular languages or nations:
For instance,
You can find long-tail keywords like “best vegan protein powder for weight loss” or “organic protein powder for building muscle” and target those instead of the generic phrase “protein powder.”
These long-tail keywords can yield fewer searches but attract highly qualified leads eager to buy and actively research.
Source: mangools.com
Moz Pro, a reputable brand in the SEO space, provides a selection of solutions designed with e-commerce companies in mind.
Complete site audits, the identification of on-page SEO issues, and keyword ranking tracking are all necessary to ensure optimal website performance.
You can use a variety of research tools and resources that are available to you to gain a deeper understanding of SEO and inbound marketing in general.
Some of the important features include,
For instance
The tool can indicate that your meta descriptions are too brief or that your product descriptions are missing important keywords.
Moz Pro offers recommendations for enhancing these components to raise the search engine visibility of your website.
Source: saleslovesmarketing.co
AnswerThePublic is a state-of-the-art tool that helps you determine user intent and pinpoint the “long-tail” questions that people in your target market are asking.
What relevance does this have to SEO, then? Content generation is one of the key elements of SEO.
Content marketing is an essential part of any SEO strategy because it allows you to draw relevant visitors to your website. Your SEO strategy helps your content rank higher in search results.
AnswerThePublic can help with that. It gives you a visual summary of the many kinds of queries people have in your field.
This tool helps you find fresh material to create by displaying long-tail keywords.
Source : answerthepublic.zendesk.com
Utilize Google PageSpeed Insights to enhance the loading performance of your website.
Google places a high priority on making sure its products are helpful to users. This includes its Chrome browser, which is popular among Google users and has a 67.19% market share.
This free tool evaluates how well your website functions on desktop and mobile platforms. Also, it offers helpful suggestions to enhance your website’s usability and speed.
In addition to improving the user experience, a quicker-loading website raises your search engine rating.
SpyFu is a well-known PPC and SEO tool that collects data via web scraping technologies.
Digital marketers mostly utilize it to enhance their online search engine rankings by conducting competition analysis and keyword research.
This extremely useful tool can be used for a variety of tasks, such as:
However, its primary goal is to locate profitable search phrases that your rivals use in paid and natural search advertising.
For example,
SpyFu shows you where your competitors rank for “vegan leather purses” and includes backlinks from blogs focusing on fashion.
Make use of this information to tailor your content, improve your product pages, and get in touch with those bloggers to ask for backlinks so you may perhaps outrank them for this important term.
Source: spyfu.com
Using the Yoast SEO plugin for WordPress can be your best bet regarding site performance in this area.
Yoast SEO is more than just a construction tool for your optimized website.
Because the plugin offers you solutions to difficulties, you can use it as an educational tool. Thanks to its settings, you also have more control over how your links appear.
For example
Let’s say you’re composing a blog entry regarding a fresh collection of artisanal totes. Yoast SEO may advise on where to put the term “eco-friendly tote bags” and recommend optimizing the content for that term.
It can be difficult to choose the best SEO tools for e-commerce. Allow ResultFirst’s professionals to assist you!
As a top SEO services company, we are committed to assisting online companies in realizing their greatest potential. You can get assistance from our team of knowledgeable SEO experts:
Get in touch with ResultFirst right now to arrange a free consultation and find out how we can assist you in growing your online store!
Read more: The Ultimate Guide to SEO for ecommerce Websites
The “best” tool for e-commerce SEO doesn’t exist. The best option will depend on your financial situation and particular needs. While some programs are better at researching keywords, others are more adept at on-page SEO or competitor analysis.
E-commerce SEO tools provide a full range of features to enhance your online store’s performance and raise its search engine rating.