6 Ways to Search Unique Content Ideas from Real-life Insights

Creating new and relevant topics has been one of the challenges for content writers and marketers.

61% of consumers are more likely to buy from a company that delivers custom content. But how do we achieve this?

SEO service providers improve content discovery by monitoring trends and understanding their target audience’s needs. This allows them to find relevant, unique, and interesting content ideas.

Let us explore strategies that allow you to search and hunt for content ideas that are relevant, unique, interesting, and innovative.

Source: Content @ Scale

What Factors Make SEO Content Ideas Good?

There are several factors. Some of them include:

• Content must be relevant and should directly relate to your website’s products, services, and areas of focus.
• The strategy needs to be in line with the search intent to answer the question and meet the needs of the viewer.
• Originality is one of the factors that make people select content over others in search engines.
• It is also important not to simply rehash or duplicate content that already exists elsewhere. Especially if you are addressing similar topics in your niche.
• Add real-world expertise, statistics, case studies and advice that consumers have not received from their competition.
• Content that works for users to provide accurate information has the best chance of getting organic traffic and links.
• Look for multifunctional queries that show search intent, be it informational or transactional.
• Tables are crucial in SEO content for organizing information and improving readability.
• Tables present complex data, comparisons, and statistics, enhancing user experience and engagement.
• Search engines use tables to understand webpage content, which can boost search rankings.
• Additionally, tables improve content accessibility for users with disabilities.
• Incorporating tables into SEO-friendly content enhances its quality and effectiveness, especially in reaching and engaging the target audience.
• Keyword density improves the ability of search engines to comprehend content.
• Formatting makes communication between the site and user effortless.
• Use keywords that relate to the words that the user might use to search and mix them up in the content.

Focus on these aspects to generate effective SEO content that attracts more organic traffic. Ensure the content is valuable to both humans and search engines.

6 Ways to Create Unique Content from Real-Life Insights

1. Getting Content from Your Co-Workers

Your colleagues will also provide great inspiration for the content of your posts. You can turn their experience into a good article, video, Instagram post, etc.

• They are bound to have their own personal experiences, knowledge, interests, and opinions that are unique to yours.

Source: SEOptimer

• Looking at the professional knowledge of peers and what they find interesting is a simple means of discovering unique insights that you might not have discovered on your own.
• Pay attention to the information they provide. When you hear something interesting, make a note.
• Then, follow up again in an email to thank the person for the interview. Offer to write a blog post or video script based on any specific content you want to expand on.
• Collaborating with them also fosters a sense of teamwork and shared purpose within the organization.
• Involving co-workers in content creation can lead to a more comprehensive and well-rounded outcome. Each individual contributes their expertise and creativity to the project.
• For many SEO USA services, it is important to consider that people are interested in telling stories and giving information.

Overall, leveraging your co-workers’ expertise and insights will enhance your content’s quality.

2. Getting Content from Your Current Customers

Ask your customers to fill out surveys or interviews to find out how they perceive the problem.

For example, instead of asking, “What do you like about our product?” Ask, “What specific features of our product have had the biggest impact on your work?”

This prompts them to think more critically and provide more actionable feedback.

Divide your customers into groups based on demographics, behavior, or purchase history.

88% of the most successful content marketers prioritize understanding their audience’s needs.

Get in touch with some of the customer respondents after the survey and engage them in further discussion about their responses and their thoughts.

The help of engaged customers will further aid in coming up with content that will have real value for your audience. It is somewhat time-consuming, but the results are organic in terms of the nature of the implications based on real customer input.

3. Getting Content from Your Past Customers

Your past customers are a good source of material to use as content.

They are people who have already bought from you, so they are somewhat familiar with your business and found it worth buying from you.

Refocusing on your existing clientele creates space for getting truthful reviews. Make interviews and take part in podcasts to gather extra information to create new content.

Source: Search Engine Journal

Begin by researching past lists of positive feedback or satisfied customer emails in your files and records.

Customer reviews are key to sales decisions; 93% of consumers say online reviews impact their purchase. Customer testimonials are a powerful tool for content creation.

If you do not have an existing pipeline where you will simply reach out and ask for feedback, then perhaps consider sending a short customer satisfaction survey.

Inform the respondents that all who take part in the survey will be entered into a lottery where they will have the chance to win a gift certificate.

• For the case of long-form content, find a couple of the target audience members who would make good interviewees.
• An interesting talk about their experience helps you tell their story. It makes it interesting and relatable for the audience.
• Investing a little bit of time allows you to get targeted, publishable quotes. You gain user journeys, applications and other unique stories from the customer’s perspective.

The human-centered content works well since it sets expectations and gives the users a person to relate to.

4. Getting Content from Your Competitors

Analyzing your competitors will help you generate unique content ideas. Your competitors target the same audience. Their successful content provides insights into what works.

• By studying their strategies, you will identify opportunities to create different content.
• This will help you avoid repeating old content and keep your readers engaged.
• To mine your competitors for ideas, begin by listing the 3-5 competitors in your niche out of whom you can form your closest competitors.
• It is best to search for their websites or blogs and subscribe to them if they have them.
• It’s helpful to schedule a regular check on their new content to see what they are currently talking about.
• Pay attention to the headlines and formats that lead to a lot of comments and sharing through social networks. Such tactics are clearly interesting for the target audience.
• When you hear about various interesting ideas and approaches to consumers, think about how you will show something different in your style.

• Do you have a counter-argument? Could you consider another side or include more studies the competitor ignored?

Rather than just copying your competitors’ content verbatim, you draw creative inspiration from their writing. You will produce original content that is valuable in your niche.

5. Using General Forums for Content

Discussion forums offer valuable insights for generating fresh content ideas.

Source: TeachingStrategies

These forums highlight popular topics, revealing what people care about and discuss daily. By monitoring these discussions, you will identify current trends, real-life experiences, and interests.

Instead of repurposing existing content, use the conversations to find unique angles and sub-themes. This approach helps create original posts. They will resonate with your audience and address their real concerns and interests.

6. Industry and Market Trends

Several trends are impacting content strategy for  SEO service providers in various industries.

94% of marketers use social media for content distribution. Research helps identify the most relevant social platforms and content formats.

• Firstly, there is a recent shift towards more realistic and relatable content.
• Audiences nowadays are less patient with marketing goals and overproduced content.
• Rather, they want raw appeal in the form of actual people in action and their thoughts. This is fueling demand for a direct supply of UGC from customers.
• Using media formats such as mobile-based stories and reels is becoming more popular as compared to text posts.
• Brands are able to reach out, present emotion, and create relationships using short-form videos.
• Last but not least, as social issues gain momentum, the content that is linked to such causes has to be at the forefront and act as a priority for these brands.
• Taking an ethical approach to social and environmental issues fosters differentiation.

Brands will have to look for those special content ideas and authentic experiences from real life. Only then will they gain the audience’s attention.

Conclusion

To create fresh and valuable content, focus on real-life events and current practices. Apply these tips to generate new and interesting content consistently. Find inspiration from your surroundings and clients to avoid repeating previously published material. This will help you keep your readers engaged.