Launching a flexible, user-friendly eCommerce store with WordPress and WooCommerce is simple. But SEO for WooCommerce is a different ball game to get shoppers to your store. User-friendly websites with unique content will be at the forefront, but you need to consider several caveats and nuances to get shoppers to your store.
Here are smart WooCommerce SEO tips to rank higher in search results.
Product description is one of the most important aspects of a good eCommerce SEO. While writing product descriptions, you need to take into consideration certain points to ensure descriptions are well in line with both user and search engine requirements:
Justify using superlatives and provide specific proof of why your product is best, appeal to readers’ imagination, cut through rational barriers with mini-stories, and seduce with sensory words ( words like “smooth,” “velvety,” “crisp,” and “bright” if you’re selling food products), and make description scannable. The more information you provide about the product, the more satisfied your visitors will be making a purchase.
Like product descriptions, you need to optimize product images. Only high-quality images are not enough. If you fail to optimize images, it will lead to a disservice. For example, large images massively impact your website load speed despite these images being high quality. The website should load in 2 seconds.
Follow these two easy steps to optimize your images:
Site navigation plays a vital part in the success of your eCommerce business on the WooCommerce platform. Good site navigation allows visitors to easily navigate from one page to another, which is good for both user points of view and search engines. Complex navigation has a serious impact on both search engines and user experience.
A good navigation system can be implemented in multiple ways. However, you must ensure the whole website is logically laid out, all products are listed within the right categories, and so on. Users who want to access their shopping cart should easily do so from any page.
An easy way to improve your site navigation is to include “breadcrumbs” on your pages. A breadcrumb is a small text path that reveals where the user is on a website or Web application. Navigation Menu Best Practices include using clear and meaningful Language, making Top-Level Items Clickable, adding Dropdown Indicators, and stitching to Standard Locations.
Other WooCommerce SEO Tips include improving your current URL structure. Long URLs with complex characters and numbers are considered spammy by search engines. Ensure URLs are simple, short, and easy to understand and remember. To create an SEO-friendly URL structure, follow the below guidelines:
To take WooCommerce SEO to the next level, add schema markup/rich snippets to your product listings. This HTML markup is typically a series of information identifiers that allows Google to understand and index your website even deeper. For instance, have you seen a review start next to product listings on a Google search results page? Those are achieved through proper schema markup and often increase click-through rates for pages with them.
WooCommerce SEO can be a challenge to nail down. There is an endless list of checkboxes and a lot of moving parts. The above practices, like writing product descriptions, optimizing images, building easy site navigation, creating a simple URL Structure, and adding Schema and Rich Snippets, can be very helpful in boosting your eCommerce website ranking and improving organic traffic.
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