Enterprise SaaS SEO Guide – Strategies, Tactics, and Tips

Enterprise SEO is similar to traditional SEO in many areas. But do you know the differences?

Read:

• Strategy differences
• Structural differences
• Enterprise-level implementation

According to the report from BrightEdge, organic search comprises 53.3% of overall traffic.

So, it allows B2B companies to generate great revenue by effectively driving this traffic towards their businesses.

What is Enterprise SaaS SEO? 

Enterprise SaaS SEO refers to the process of boosting organic traffic to a SaaS (Software-as-a-service) company’s website. It allows organizations to earn top rankings on SERPs for relevant keywords through:

• Keyword Optimization.
• Content Marketing
• Technical SEO optimization
• Link Building
• User experience optimization

Strategies:

Any website’s usability is crucial to enterprise success. According to the latest report published by SimilarWeb, “Mobile devices are generating 65.49% of global website traffic.”

Similarweb

So, make sure your website is mobile-friendly. To let it happen, monitor technical components like:

• Clearing web structure: Remove excessive clutter and large images on mobile screens for a cleaner look.
• Intuitive design: Use a hamburger menu icon for mobile navigation.
• Adequate page load speed: Compress and optimize mobile images to reduce load times.
• An XML sitemap: Create a separate sitemap.xml file for mobile search engines.
• User-friendly URLs: Change “www.example.com/product/12345” to “www.example.com/m/product/12345” for mobile-friendly URLs.
• Cross-browser functionality: Test your website on Safari, Chrome, and Firefox to ensure it works well on various mobile browsers.

Create Catchy Buyer Personas

A buyer persona represents an ideal customer based on market research and real data. To build an ideal buyer persona, you need data from customer surveys, internal discussions, interviews, etc.

Image: Neilpatel

In the above image, you can see the triple buyer personas:

If you’re also looking for ways to build catchy buyer personas, then follow these strategies:

• Research: Collect customer data by performing product surveys and taking stakeholder interviews.
• Categorization: Categorize your buyer personas based on the following:
• Company size.
• Industry.
• Challenges requiring unique buyer personas.
• Analysis:  Use website analytics to learn about user behavior, popular content, and conversion paths.
• Interviews and Surveys:  To collect qualitative data, use interviews and surveys.

Optimize Content 

As a SaaS provider, you must optimize content for all funnel stages. Create separate content for separate buyers. But you should also create content for your existing and new customers. For acquisition, develop specific content at each stage of your individual sales funnel to boost conversion.

For example,

• Use marketing materials like blog posts, guest posts, press releases, boosted social media posts, and paid advertisements to create awareness.
• Develop interest in your services or products and discover tactics to engage with users. Encourage users to sign up for your email service or newsletters.
• Send emails to target audiences or let them click a pop-up advertising a free white paper, ebook, or any other high-level content.
• Push your users closer to a conversion. Smart tactics include Free trials, Limited consultations, Free demos and Free beta testing.

Related: Father’s Day Marketing Campaign Ideas to Make the Most Out of it

SEO Landing Pages:

Landing pages are crucial to software companies’ lead generation and SEO strategies. It’s a virtual doorstep for the user when he/she arrives.

Image: Insivia

In the above images, salesforce, which is a renowned SaaS provider, creates highly focused landing pages. 

• Track User Segments: Research your customers based on demographics, behavior, or preferences.
• Personalization: Identify personalization triggers like:
• Content display.
• User behavior or demographics.
• Content Pillars: Make modular content blocks.
• Implement dynamic content technology: Utilize CMS or marketing automation tools with dynamic content capabilities for rule-based content display.

Emphasize SaaS Link Building:

SaaS, link building emphasizes curating quality and informative content that bloggers and publishers value. This type of content includes client studies, app data, product comparisons, feature-related content, customer surveys, etc.

Related: How to Use AI for Link Building to Boost Website Visibility

To tackle the challenges of link building in SaaS enterprises, they need to follow these strategies:

• Guest blogging: Guest blogging is crucial because it allows you to build relationships. It boosts your brand’s visibility to a new audience and drives referral traffic to your website.
• Track social ads for linkable content: Social ads for linkable content help link-building by targeting specific audiences, encouraging engagement, and increasing content visibility. Compelling ads drives users to share the content, expanding its reach and potential for organic backlinks, thus enhancing the overall link-building strategy.

In the above image, you can see how SEO experts use social media for link-building.

Related: 5 Types of Quality Backlinks You Need to Know for SEO

Bottom Line:

Enterprise SaaS SEO, guided by an experienced enterprise SEO agency, employs various strategies like website optimization, dynamic SEO landing pages, and more. These tactics drive growth and revenue generation for your enterprise.

Let’s connect today to unlock the power of enterprise SaaS SEO and drive growth with our comprehensive guide. Get started today!”