4 Common but Smart Technical SEO Checklists to Optimize Your Website

Technical SEO is the behind-the-scenes structure of your website. It is the most common way of upgrading your site so that search engines can organize, browse, file, and access it without any problem, thereby displaying your web pages in search results.

Hire the best SEO services company to perform technical SEO because it is the technical side of SEO, which includes optimizing technical elements such as site speed, mobile-friendliness, structured data, Core Web Vitals, site design, coding, etc.

Advanced technical SEO is a more amazing and concentrated area of SEO. However, it tends to be exceptionally compelling when working on your site’s performance in search results.

Benefits of Technical SEO

Technical SEO leads to several benefits, such as:

• Better User Experience
• Improved Search Engine Rankings
• Increased Organic Traffic
• improved click-through rates
• Enhanced Mobile Performance
• Reduced Bounce Rates
• Improved Indexation
• Structured Data and Rich Snippets

Why is SEO important?

• SEO-generated leads have a 15% closing rate.
• 75% of people never go past the first page of the Google search results page.
• The first organic search result on Google gets 31.24% clicks on average.

Related: 5 SEO Concepts to Master in 2024

Advanced Technical SEO Checklists to Optimize Your Website

• Crawlability

Crawlability is the capacity of search engine crawlers to crawl your site. If your site isn’t crawlable, then, at that point, Google cannot list it, and it won’t appear in search results.

If your website has a crawl error, then Google can’t see it. This means you cannot rank at the top.

These crawl errors can be like this:

• 404: Page not found
• 500: Internal Server Error
• 503: Service Unavailable error
• Duplicate content: If two or more pages on your website have the same content

Here are a few ways to work on your site’s crawlability:

• Ensure your robots.txt document is appropriately designed: The robots.txt document tells search engines which pages of your site they can and can’t slither. You can utilize the Google Robots.txt Analyzer to test your robots.txt record.
• Present an XML sitemap to the Google Search Console: An XML sitemap is a document that lists every one of the pages on your site. Presenting an XML sitemap to Google Search Console helps Google find and file your pages as a whole.
• Fix any broken link: Broken links can keep search engine bots from slithering your site. You can utilize a device like Google Search Console to distinguish and fix broken links on your site.
• Upgrade your JavaScript for SEO: JavaScript can make it challenging for search engine bots to slither your site. To stay away from this, you can utilize a method called server-side delivery to pre-render your JavaScript code on the server.
• Here is an example of how to work on your site’s crawlability by fixing broken joins:

Use a tool like Google Search Console or Screaming Frog SEO to recognize your site’s messed-up links.

See the image below, where I have used the Screaming Frog tool. So let’s see.

This is what this tool looks like. Now, insert your website into the search bar.

And click on the start bar. Now you can see if there are any crawl errors, Javascript, page loading speed, broken links, etc.

If you have a list of broken links, you can fix them by rerouting them to the appropriate pages or completely removing them.  You can resubmit your site to Google Search Console once you have fully repaired all of the damaged connections.

• Indexability

Indexability is the capacity of search engines to record your site. If your site isn’t indexable, Google cannot show it in search results.

Here are a few ways to work on your site’s indexability:

Ensure your significant pages are indexable. You can utilize the tool to check whether a page is listed. Again, you can use the same “screaming frog” tool and see the indexability.

Avoid copying content by using authoritative labels. If you have multiple pages with similar content, use authoritative labels to tell Google which page is preferred.

You can stop pages from being archived by using noindex labels. This is useful for pages like login pages and thank-you pages that you would prefer not to appear in search results.

• Performance

Performance is the speed and responsiveness of your site. Google favors sites that perform well. You can use Google PageSpeed to identify areas to develop your site’s stacking speed further.

Open the Google PageSpeed Insights tool.

Insert your website in the box. You will see the website’s performance, accessibility, and even SEO.

Here are a few ways to work on your site’s performance:

• Enhance Your Pictures: This entails optimizing your images and using descriptive alt text.
• Minify Your CSS and JavaScript Code: Minification is the most common way of eliminating superfluous characters from your CSS and JavaScript code. This can make your code more modest and quicker to stack.
• Use a Content Delivery Network (CDN): A CDN can assist with working on your site’s performance for guests from everywhere in the world by conveying your static resources from servers nearer to them.
• Upgrade Your Site for Mobile: Since Google currently uses a mobile-first file, it must use the mobile version of your site for ordering and positioning.

• Secure Your Site with HTTPS: 

HTTPS is a solid convention that encodes all data sent between your site and guests. You can quickly determine whether your site is HTTPS-based by checking your browser’s URL bar.

Use HTTPS if there is a padlock to the left of the URL. You are not if you don’t. And your connection to that website might pose a security risk.

I have used the SemRush Site Audit tool to get a more thorough report on potential problems.

Now, enter your domain and click “Start Audit” to get started.

You will see a dashboard with details about the HTTPS status of your site, such as website architecture, server protocols, and security certificates.

Conclusion:

By implementing this article’s advanced technical SEO tips, you can enhance your website’s crawlability, indexability, performance, and general Google-friendliness. More organic traffic and improved search engine rankings may result from this. It is crucial to remember that sophisticated technical SEO can be challenging and time-consuming. If you do not feel confident using these strategies alone, you might consider hiring an SEO agency.

Also Read: How to Do Technical SEO for ecommerce Sites?