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Experiencing a drop in Google Ads performance can be disheartening, especially when your business once achieved great results. If you’ve noticed a decline in your Google Ads performance or pay-per-click (PPC) service, addressing the issue promptly […]
~ 7 minutes read
Since the introduction of ChatGPT, there has been a significant buzz in the AI space as more marketers are utilizing its Generative AI capabilities. Google is continuously making efforts to improve its algorithms. These generative AIs are revolutioni[…]
~ 7 minutes read
As an e-commerce business owner, you must know many elements to boost your brand building. One of the elements is a vanity URL. Wondering what is a vanity URL? Let me explain. A vanity URL is a simple and easy-to-remember URL that helps build your[[…]
~ 9 minutes read
According to a Simon Kucher & Partners survey, 72% of newly introduced goods and services must meet consumers' expectations. So, you need to take a strategic approach to connect with your audience and get results. A Value Proposition Canvas (VPC)[…]
~ 9 minutes read
On 15 Aug, Google confirmed a bug affecting its search rankings, impacting many search results. The company identified the root cause and clarified that the issue is unrelated to the August 2024 core update. Google announced, "There's an ongoing issu[…]
~ 3 minutes read
Creating a successful marketing campaign is not as easy as it sounds. You might get a lot of strategies from the Internet but its mind that makes you creative. Before developing any marketing campaign, ask yourself: Is it a winning marketing plan? Be[…]
~ 8 minutes read
If you are a B2B e-commerce business owner, you may know how important content is for your page. Informative content helps you reach many customers and drive traffic to your site. However, content creation is one of many steps in reaching your target[…]
~ 9 minutes read
Have you ever clicked on a blue underlined text on a webpage and went to the new destination? That's the magic of HTML anchor tags! These anchors are the building blocks of hyperlinks. It allows users to navigate seamlessly between different web page[…]
~ 10 minutes read
Having trouble keeping up with questions from customers? Getting stuck in never-ending queries that prevent you from concentrating on high-value SEO tactics? Today, consumers expect a flawless online experience. An FAQ page is an essential component […]
~ 9 minutes read
Link velocity is an important factor in search engine optimization (SEO). It lets you know how quickly a website or page accumulates backlinks over time. A proper understanding of the truths about link velocity allows your business to navigate the co[…]
~ 8 minutes read
The advanced model of Chat GPT has arrived and created a buzz among all tech and AI lovers. This advanced version is all set to transform our lives with its improved understanding and human touch. This progressive update redefines how you approach e-[…]
~ 11 minutes read
Digital PR is the best option if you’re an e-commerce business owner wanting to enhance your brand visibility. This approach helps you easily build trust, authority, and recognition among your potential customers. What Is Digital PR? Digital PR is […]
~ 8 minutes read
Google has released an important update to its search algorithm in March 2024. This update aims to reduce low-quality content and punish SEO service provider websites that use AI to create unhelpful content. It wants users to find helpful information[…]
~ 9 minutes read
In the wake of Google's March 2024 Core Update, website owners are experiencing palpable anxiety. Unlike before, this update promises a more intricate evaluation of online content, favouring quality over mere optimization for rankings. With higher st[…]
~ 8 minutes read
Google Maps is an indispensable tool for growth-hungry businesses. According to Gitnux, “ Google Maps covers almost 99% of the world population.” Millions of users rely on Google Maps for navigation and local searches. So, optimizing your site’[…]
~ 8 minutes read
If you are a business owner, you should know that Google can update your business listing on Google Maps and Search, even if you haven't made any changes. Sometimes, the update may be incorrect, which causes much confusion for your customers. A recen[…]
~ 11 minutes read
Leveraging the power of local search engine optimization (SEO) is instrumental to the success of your business. According to W3Techs, “56.6% of websites use Google Analytics 4.” So, you can’t afford to ignore Google Analytics 4 for local SEO pe[…]
~ 8 minutes read
What began as a simple message board concept has evolved into a sprawling metropolis of communities. People from all walks of life come together to share content, seek recommendations, and have real conversations on virtually any topic imaginable. Re[…]
~ 17 minutes read
The shift from conversions to key events in GA4 is significant in digital analytics. “Google Analytics 4 (GA4) is currently used by 14.2 million websites.” Digital marketers, or SEO professionals, can easily explore user interactions beyond conve[…]
~ 10 minutes read
Are you wondering why your website isn't ranking on the Google page? You are not alone. The digital world is huge; sometimes, even the most skilled among us can get lost in the crowd. But fear not! Let’s solve this problem together. Read this pos[…]
~ 9 minutes read
In the world of multilingual SEO services, the hreflang attribute plays a pivotal role in optimizing websites for multilingual audiences. It helps search engines like Google understand which language and regional version of a page should be presented[…]
~ 6 minutes read
If you are an online retailer and want to propel your online presence and capture the attention of potential customers, consider using Google Ads. According to the Google display network, 20% of businesses using Google Ads have seen an average of 15%[…]
~ 9 minutes read
In today's world, where the global cost of many everyday items is an issue, spending design is scrutinized. What do clients buy, how would they go about it, and, in particular, for what reason do they invest their energy and cash? Data and technology[…]
~ 9 minutes read
The beauty landscape of 2024 is refreshingly diverse. Bold colors and unexpected textures coexist with clean minimalism and a focus on skin health. Sustainable choices and tech-driven innovations are taking center stage. From playful peachy palettes […]
~ 8 minutes read
As retail media evolves, off-site and in-store ad placements will assist grocery advertisers in connecting with customers in novel and compelling ways. Still, consumers may be hesitant to spend as credit card balances rise and savings account balance[…]
~ 9 minutes read
Fashion E-Commerce has grown significantly in recent years, fueled by rising consumer demand for visually appealing design, long-lasting durability, and environmentally friendly features. According to Statista, fashion e-commerce will grow at a 14.2%[…]
~ 9 minutes read
E-books are trending nowadays, and with the release of e-book reading gadgets, reading has become more convenient. People prefer e-books over hard copies because they are cheap and you do not need to find them every other day. With increasing expense[…]
~ 6 minutes read
“App Store Optimization (ASO),” Many people are unfamiliar with this term and might be hearing it for the first time. Well, not an issue, I am here to explain what exactly ASO is all about. You know that Search Engine Optimization (SEO) is intend[…]
~ 7 minutes read
YouTube has consistently developed and attracted millions of customers. According to YouTube's most recent statistics, The number of YouTube users in the United States is expected to reach 228.1 million by 2024. You are considering getting onto the s[…]
~ 11 minutes read
In a digital realm, standing out among the myriad of competitors is a feat. CodeWars, an engaged software development community, faced a daunting task of marking its digital territory amid heavy competition. With a quest for digital recognition, they[…]
~ 3 minutes read
Black Friday is synonymous with unbelievable deals and steep discounts, and it’s no different in the digital realm. This year, ResultFirst is proud to present a meticulously curated list of the crème de la crème SEO tools that are a must-have for[…]
~ 3 minutes read
How can you assist a visitor who has just arrived at your website in navigating it and making a purchase? How can you entice blog readers to look at your offerings? Call-to-action (CTA) buttons are the solution. These buttons urge customers or leads […]
~ 7 minutes read
Google's latest move has sent shockwaves through the search engine landscape; they've officially stopped ‘INDENTED RESULTS.’ This change marks a significant departure from Google's decade-old tradition of showcasing results. Instead of indenting […]
~ 3 minutes read
Google Analytics 4 (GA4) is the latest version of Google’s web analytics platform. It represents a significant evolution from the previous version, Universal Analytics (UA), and uses machine learning strategies to provide more accurate and data-dri[…]
~ 7 minutes read
“The greatest gift I ever had come from God; I call him Dad! – Anonymous.” Father’s Day is always celebrated on the third Sunday in the month of June. This year it will be celebrated on June 19, 2022. It is widely believed that Mrs.[…][…]
~ 6 minutes read
Memorial Day commemorates those who have died while servicing the country. It was originally called as “Decoration Day.” The day was first celebrated by General James Garfield, who delivered a speech to 5000 people as attendees. They decorated th[…]
~ 6 minutes read
Knock! Knock! Mother’s Day is around the corner, and people have started planning to make this day unique and memorable for their mothers, grandmothers, spouses, sisters, daughters, relatives, and friends. Being engaged in business, what are you pl[…]
~ 6 minutes read
Talking about the origin of Mother’s Day goes back to the era of ancient Greeks and Romans. However, in modern times, it all started in 1908 when Anna Jarvis held a memorial for her mother, Ann Reeves Jarvis (a peace activist), at St Andrew’s Met[…]
~ 5 minutes read
International Women’s day is celebrated worldwide on March 8th to recognize women's social, cultural, and political achievements. This day brings to the fore critical issues like gender parity and women's empowerment. Besides, the day also reminds […]
~ 6 minutes read
Want to know valentine's day marketing campaigns ideas before that, we must know the market size. Valentine's Day is one of the biggest spending holidays of the year. Cupid's arrow pierces wallets, too, with U.S. consumers expected to splurge a recor[…]
~ 12 minutes read
One thing no pandemic can take away from us is our spirit to celebrate and cherish festivals. Christmas is coming, and your business must leave no stone unturned to raise a toast to your customers and the market. Stats show growing consumer trends ar[…]
~ 6 minutes read
During the pre-pandemic times, in 2019, Thanksgiving sales breached the $4 billion mark. Now, here we are: businesses have begun to spool their creative teams to deploy marketing campaigns that can grip their audience. Frankly, the digital space beco[…]
~ 5 minutes read
Most organisations look forward to the holiday season every year because of the big business the season comes brings. During the season, other organisations in your trade are preparing themselves to stand out when the purchasing spree of the holiday […]
~ 8 minutes read
Data is the fuel of modern business, and with it comes responsibility. As companies continue to innovate in ways that were once unimaginable, they must also take data privacy and ethics seriously. In this blog post, we will look at 5 steps you can ta[…]
~ 3 minutes read
Every year, Earth day is celebrated on April 22. US Senator Gaylord Nelson founded the day. He was deeply moved by the oil spill of 1969 in Santa Barbara, California and to move the world to a healthy, sustainable, environment, he formed a small orga[…]
~ 5 minutes read
Easter is one of the most important days celebrated delightfully in the west. It is celebrated to mark the resurrection of Jesus from the subsequent dead crucifixion. The revival marks the victory of good over evil, sin, death, and the physical body.[…]
~ 7 minutes read
Are your marketing campaigns stuck in a rut? Do you feel as though you’re putting in more work than ever just to get subpar results? It’s time for a fresh approach. In this article, we’ll review a few basic steps you can take to craft[…][…]
~ 3 minutes read
Just a few weeks to go and there’s so much to do. Most of your competitors might already have set up a campaign to launch this Friendship Day. So, is it time to panic? No way! Pull up your socks and get digging into what[…][…]
~ 7 minutes read
Relevance is an important factor in the sales and marketing of products and services, even more so for today’s customers who know what they want and where to get it. Marketing efforts that reflect empathy for the end-user always win loyal customers[…]
~ 5 minutes read
Real estate PPC (Pay-per-click) in Google AdWords is a proven digital marketing strategy from the late 1990s. Many professionals in the real estate community say, “Cost per click is way too high for PPC, and we cannot justify spending upwards of $4[…]
~ 6 minutes read
Sales are always evolving, adapting, and changing with the times and prevailing industry trends. There are so many conventions, learning platforms, gurus, and courses both online and offline that revolve around the topic of sales and how it’s evolv[…]
~ 5 minutes read
That’s what I would want to call the pandemic we are currently going through. It has affected everything around us: our lives, our relationships, our thought processes, and our work. Some businesses have been forced to shut down while others strugg[…]
~ 7 minutes read
Successful online reputation management (ORM) is a lot more than just social media monitoring or traditional public relations (PR) management. With the growing popularity of social media platforms, messaging apps, blogs, third-party review sites, vid[…]
~ 6 minutes read
What is Single Keyword Ad Groups? Single keyword Ad Group or simple SKAG is one of the many advertising strategies. In this case, the marketers create individual Ad Groups targeting a single keyword in the account. If we talk theoretically, the SKAGs[…]
~ 9 minutes read
Video content and corporate animated videos are some of the best tools in a digital marketer's arsenal in the 21st century. This statement is supported by qualitative and quantitative analysis of video marketing and its results for businesses across […]
~ 6 minutes read
You need to invest in online marketing whether you are a small or big business. The word ‘investment’ makes you think about plenty of dollars to invest in your business to reap benefits. To your surprise, marketing online can be easier than you t[…]
~ 7 minutes read
For associations, it is important to have a professional website that’s built to attract new members and convert them. Membership website design can’t be approached the traditional way, which is to say that only a well-designed and functional web[…]
~ 6 minutes read
Back in 2005, YouTube was established with the original purpose of making it easier for users to upload videos and post them on blogs. Shortly, it takes the digital world by storm, racking up billions of users on the platform. As the numbers of activ[…]
~ 7 minutes read
Did you know the power of email marketing? Any idea? If not, then look at these statistics. According to research, there were over 3.9 billion email users worldwide in 2019, that are expected to grow to 4.3 billion by 2023. For acquiring customers, 8[…]
~ 21 minutes read
With the digital era using SMS to chat with friends and family, you can also use it for communication on business purposes. As a marketer, your goal is to meet your customers wherever they are, by establishing active conversations. SMS is becoming an[…]
~ 6 minutes read
There are many crucial factors that go into a successful product launch, whether you are developing a physical product or a digital one. From the speed with which you hit the market to capitalize on consumer and digital marketing trends to the way y[…]
~ 5 minutes read
According to HubSpot, email marketing is still one of the leading strategies in 2019. Email marketing generates $38 for every $1 spent, delivering an average return on investment of nearly 4,000%. HubSpot also revealed the following fascinating facts[…]
~ 5 minutes read
In October this year, Google launched its biggest update since RankBrain in 2015. BERT, an acronym for Bidirectional Encoder Representations from Transformers, is an update to Google's core search algorithm to improve its language comprehension capa[…]
~ 8 minutes read
Has this ever happened to you that suddenly you see an Ad of a massive promotional deal and see the exact product you want? You may not have committed yet to buy it; however, your FOMO can serve as a high gear. You are afraid[…][…]
~ 7 minutes read
According to a forecast from Gartner, 30% of all website browsing and surfing sessions will be managed and performed without a screen. And, 50% of all web searches will consist of voice searches by 2020. You might be asking yourself- how will that d[…]
~ 7 minutes read
It is the balance between the investment and returns that comprise any business. If the return is not considerably higher than the amount invested, then that, according to business terminology, means you have incurred a loss. The same principle appli[…]
~ 6 minutes read
Digital Marketing is an ever evolving field and you would’ve figured this by now. Each year, there are trends that follow and disruptions that change Digital Marketing landscape forever. We expect the same for the year 2020. Also, 2020 is going to […]
~ 4 minutes read
We’re pretty sure that by now everyone knows that email marketing is the cheapest, farthest reaching and often the most successful way of advertising. It’s[…]
~ 6 minutes read
It takes time, patience, and efforts to pick up recognition within the industry. And to preserve that recognition is definitely a difficult task. No matter how stunning your website is. But the minute you fall flat to meet the requirement of your cus[…]
~ 7 minutes read
Introduction The journey of social communications, information-sharing, content accessing, and commercial activities has come so far with the changing social media and digital landscape. Today, interactions & shopping are highly inspired by visua[…]
~ 6 minutes read
It's hard to think of the time when there was no Instagram. Instagram Stories has become a part of the daily lives of no less than 500 million people worldwide. The popular social network platform is not even a decade old but it has already[…][…]
~ 9 minutes read
Email marketing is still strong in 2019, but it redefined itself, especially when it’s implemented with all the other digital channels to achieve better digital marketing results. Email tools are becoming increasingly valuable to marketers as they […]
~ 6 minutes read
The best content marketing strategy can only be defined when you know the answers to a few specific questions. Content marketing is that specialized field of social media marketing that helps business brands to: Tell about their business The product […]
~ 6 minutes read
In order to establish yourself as a thought leader in any industry, you can follow a variety of paths. As the internet provides an ever increasing pool of accessible knowledge, it’s important to distinguish the authentic from the fake. For this rea[…]
~ 5 minutes read
Are you thinking to expand your content marketing just by writing a few numbers of blogs per week? Well, this might seem a good idea at first but it can horribly turn into a wrong decision. When many enterprises think about their 'content strategy', […]
~ 7 minutes read
Customer retention rate is the percentage of customers who keep their relationships with your brand after a specific period of time, mainly measured monthly or annually. Customer retention rate is very important in achieving business growth, especial[…]
~ 6 minutes read
In today’s marketing world, most of the brands all across the globe are running a User-Generated Content Campaign in order to market their products in a better and more effective way. With the help of social media, brands are asking their customers[…]
~ 10 minutes read
What began as space for the youth to get away from their suddenly social media inclined parents has given birth to a powerful marketing tool. And since Instagram and Facebook “adopted” the ephemeral content format from Snapchat, its user base has[…]
~ 8 minutes read
When it comes to digital marketing, Email Marketing stands as an evergreen and one of the most used methods to promote something. With new developments in the web technologies, these email-based marketing newsletters have become a lot more interactiv[…]
~ 9 minutes read
With the rise of adblockers, influencer marketing seems like the only effective strategy for digital marketers. In 2018, marketers have spent almost $1.6 billion on Instagram influencer marketing alone. That’s reason enough to believe that influenc[…]
~ 2 minutes read
There are a lot of ways to market your products and services, but one has stood the test of time as a force to reckon with. That is none other than email marketing. Based on extensive researches, I can tell you that no marketer today[…][…]
~ 9 minutes read
Content Marketing is all fun and games and extremely thrilling until you sit down to track your ROI. Calculating your ROI for content marketing seems like more daunting a task than the entire process itself. The trouble is that most people only assoc[…]
~ 7 minutes read
The dynamic nature of social media begets a constant stream of trends and buzzwords. Currently, the latest buzz concept is ephemeral content, brought by Snapchat’s popularity. Now, other platforms like Facebook and Instagram have embraced this appr[…]
~ 5 minutes read
If a business achieves new heights because of the unique strategies implemented by its managers, it must not forget that it still runs on the shoulders of its capable employees. But what happens when the same employees are subjected to tremendous str[…]
~ 5 minutes read
“The measure of intelligence is the ability to change” – Albert Einstein Everything we do now involves different ways of technology that collects data about humans and their behavioral patterns. Decision making these days is data-driven, and t[…]
~ 6 minutes read
Blockchain technology has probably been the most revolutionary invention in the internet world in the 21st century. It is, by all means, an ingenious invention. But what exactly is blockchain- a layman would ask. Well simply put, it is the answer to […]
~ 8 minutes read
Behind the creation of every business website, there lie specific objectives and purposes. Some websites are meant for offering different items/goods to the consumers like e-commerce sites; some sites provide various sort of information, while others[…]
~ 6 minutes read
Are you a business based in EU or do you have operations in the region? Then it is crucial to understand GDPR & its ramifications in the post-May 25, 2018 era. Once the regulation kicks in, it will impart new set of ‘personal data rights’[…[…]
~ 12 minutes read
People have been hooked on to social media for over a decade now. From Orkut to Instagram, it has been a long journey. We have always weighed social media based on user experience and looks. Little to the regular users of Facebook or BoredPanda ever[[…]
~ 6 minutes read
As an online marketer, you are sure to have already heard of the term ‘Shoppers Psychology’. This refers to the many things that can influence a customer’s purchasing decisions. Knowing about a consumer’s shopping behavior can give a huge adv[…]
~ 2 minutes read
Mirror mirror on the wall, who is the greatest of them all? We all have come a long way since Snow white, and unfortunately, the mirror has stopped answering difficult questions. What we do know is that digital marketing is omnipresent and all-perva[…]
~ 4 minutes read
You see a page loaded with text you ignore. But you tend to pause and notice if you see a video on a web page. Videos have their own charm and a way of attracting human brains. So, how could marketers resist the power of[…][…]
~ 10 minutes read
Facebook has pervaded our lives. Every generation across the world is glued to their screens and Facebook is to blame! At last count, Facebook had a whopping 2.07 billion monthly active users. Even more interesting is the fact that everyday, more tha[…]
~ 7 minutes read
From its birth in 1984 to its current incarnation, TED Talks has come a long way. During its more than three decades journey, if there’s one singular thing that the TED Talks have retained, it’s the passion of the speakers and that the attendees […]
~ 7 minutes read
Twitter announced more characters to express yourself, and the world is divided in half. Just when we figured out and settled with the old limit of 140 characters, Twitter doubled its character limit to 280. “We want every person around the world t[…]
~ 5 minutes read
Most of the brands have in place an email marketing program that they rely on to get the success. But the same program might not remain effective anymore in wake of changed circumstances. So what is required to be done? Let’s take a look: 1.[…][…]
~ 4 minutes read
As millennials fill the workforce, the ways of communication in corporates are also evolving. One such evolution is Facebook Workplace. With over 1.94 billion monthly active users, Facebook has already taken the world by storm. Facebook Workplace, i[…]
~ 4 minutes read
What according to you is your strongest asset in terms of career? If you answer it somewhere in the lines of good qualification, years of experience, or a vast skill-set, you are going in the wrong direction. Even for businesses, a strong follower ba[…]
~ 2 minutes read
Will you like to spend time on a website that isn’t meeting your purpose? Certainly not! In fact, customers don’t take much time to move away from a website that is neither informative nor provides relevant products. Simply put, your website need[…]
~ 2 minutes read
At a time when the internet is fast becoming the backbone of many companies, any lapse in network security can quickly bring any business to a grinding halt. A few days back, the world saw a malware attack that has hit at least 150 countries.[…][…]
~ 3 minutes read
Who would you believe? A brand telling you to buy its cool new mobile accessory? Or Your favorite blogger recommending the same product? The answer is a no-brainer. Sales pitches get weak knees when they confront influencer content because Word of Mo[…]
~ 2 minutes read
Some businesses continuously vied for the best talent; some believe every employee is replaceable. Although a business can do away with any person irrespective of his or her position, but does such a mindset hold in today’s highly competitive envir[…]
~ 5 minutes read
As increasing number of e-mail marketers are vying for recipient’s attention, the response rates are headed downwards. What are those minor changes which will help you stand out? What can be done to get that consistent flow of response? Here are fe[…]
~ 3 minutes read
The year 2016 has been an interesting ride for Social Media. There have been changes in the strategies and evolution in the understanding of how social media can be used for business. With 1.65 billion active mobile social accounts globally, social[…]
~ 4 minutes read
Mobile SEO is a trending topic and for decent reasons. Today’s world is a Digital world. The number of people dependent on mobile devices is increasing progressively. Millions of people these days access the web using Android, iOS, or Windows smart[…]
~ 7 minutes read
The Digital culture is accepting the new trends, and brands are accepting those trends to be on the highway of success, bringing their names to the top of google search ranks. So are you also looking for ways to accelerate your business in this compe[…]
~ 6 minutes read
No matter whether you are a business owner or marketer, you would agree that marketing is the game of creative and innovative thinking! As Ian Schafer stated, “Innovation needs to be part of your culture. Consumers are transforming faster than we a[…]
~ 6 minutes read
This is an era of righteousness. Thanks to the internet and media, the new generation is aware of growing concerns like global warming, and we realize the importance of change. Noble causes are highly supported worldwide, and the most interesting fac[…]
~ 7 minutes read
Campaigns, engagement, social trust, contests, leads, and all things exciting- that’s social media. However, that’s not all! The big industry giants don’t just stress on your social presence because of customer engagement, there’s more to it.[…]
~ 6 minutes read
Today, we all have the power to not only access the surplus information right at our fingertips but also to interact and connect with people living across the world. The advent of smartphones has dramatically influenced the millions of lives, and the[…]
~ 6 minutes read
A Landing page (LP) is a page where companies want their visitors to arrive or “land.” A landing page can be a standalone page, distinct from your main website. It is kept separate to limit the options for the visitors and allow you to achieve[[…]
~ 6 minutes read
From a business perspective, a website is a powerful marketing tool a company can ever have. Therefore, having an impactful website is indispensable for organizations, especially small business owners who want to save crucial bucks on traditional mar[…]
~ 5 minutes read
No doubt digital marketing completely changed the approach of modern day marketing. Companies adopt various digital marketing techniques to make their marketing impactful. They choose SEO for long-term sustainable results, PPC for instant results, CR[…]
~ 6 minutes read
From a business perspective, a website is created with an aim to compel visitors to take actions in the favor of business. A website owner naturally expects their visitors to get engaged in the registration process for a free trial or an inquiry for […]
~ 8 minutes read
In today’s competitive online space, businesses are putting significant efforts to elevate their brands. Numerous coveted companies rely on digital marketing for their promotion, which is pretty useful, too. But, when getting instant results for yo[…]
~ 6 minutes read
The emergence of several web-based technologies has changed the face of conventional Email Marketing. The World saw a time when many experts began to say that the days of email marketing is over, and if you think the same, then take a look at these[[…]
~ 6 minutes read
It is an era where everything is running at a faster pace to avoid unnecessary wastage of time. Everyone loves speed and it has been observed in the case of websites too. While searching for the information, online audiences avoid those websites that[…]
~ 5 minutes read
Unarguably, technological advancement has changed the face of modern day marketing. For instance, recently Facebook launched optimized “Like” button that dramatically reduced negative comments for the business posts people don’t like as they st[…]
~ 7 minutes read
If you are a business owner, then being proactive with your B2B marketing plan is pretty crucial to your company. In the race of competition, everyone is putting his or her best efforts to emerge as a winner. So, do you have any B2B digital[…][…]
~ 7 minutes read
Nowadays, numerous coveted companies seek to boost their brand engagement on special occasions like Christmas Day, New Year, Valentine's, and Easter. Increased competition and the need to remain in the race have taught companies to utilize every occa[…]
~ 5 minutes read
Our generation has witnessed significant changes in marketing strategy. If we look back a decade ago and compare to today’s scenario, we will find how technology has influenced modern-day marketing and touched our lives. For a better illustration, […]
~ 6 minutes read
Social Media Marketing comes under the umbrella of Digital Marketing that has completely changed the face of traditional marketing. Social media marketing has influenced lives of countless people, whether they are consumers or producers. Promoting bu[…]
~ 8 minutes read
Every year begins with a promise to be better than the previous one. 2024, too, started on a similar note, and over the next 52 weeks, we saw a lot happening in the world of the Internet – specifically in the world of Conversion Rate[…][…]
~ 6 minutes read
Selling a business to business is different from selling it to clients in many ways. Most business owners fail to comprehend that there must be adequate coherence between marketing and sales in a B2B sales campaign, so as to make sure their business […]
~ 3 minutes read
Sometimes, the Internet can feel like a middle-school playground populated by brats in ski masks who name-call and taunt with the fake bravery of the anonymous. But sometimes - thank goodness - it's nicer than real life.” - Susan Orlean. Fr[…]
~ 4 minutes read
Business-to-Business (B2B) marketing encompasses activities related to marketing of products and services to enterprises, intended to propel the growth. Such kind of marketing strategy gets cracking through web portals. The business is at the heart o[…]
~ 4 minutes read
This is a question that is ringing the bells in everyone’s mind these days. As internet expands its wings, the scope to be online magnifies. Online presence is not limited to individuals profile on social networking platform, but also covers variou[…]
~ 5 minutes read
Every marketing manager has one question in mind, “what do consumers want and what is the best way to fulfil their requirements.” There are numerous answers to this question; however, the conclusion is – all a customer wants is satisfaction and[…]
~ 4 minutes read
Ever thought of deleting embarrassing mistakes related to your company from the web? Ever searched Google to find out ways to delete negative feedbacks of the customers regarding your product or service? Negative reviews can make or break your[…]
~ 4 minutes read
Introduction: What is CASL? The commission (CRTC) has published the final regulations and Regulatory Impact Analysis Statement related to Canada's anti-spam legislation. The Act is aimed at protecting the interest of Canadian citizens, while allowing[…]
~ 3 minutes read
The rapidly-expanding web translates into a world of endless opportunities for every business, but making the most of the platform is always a challenge with more websites joining the battle in every conceivable domain of the virtual landscape. Conse[…]
~ 5 minutes read
Content sharing is easy, sharing content that reaches maximum prospects is difficult. Today, we have numerous social networking websites to promote a blog or a website; however, content sharing should be done in a manner so that it does not look like[…]
~ 3 minutes read
Creating a website is easy; however, developing a website that is designed for both computer and smart phone users is what requires effort. Although, most business owners are aware of their customers and the ways their prospects use to shop, some are[…]
~ 3 minutes read
In life, there are no short cuts and the same applies when it comes to creating a social media strategy. If you want to make the most of your social media campaign, it is important to plan and execute it well. It can be time[…][…]
~ 2 minutes read
In today’s competitive business world, marketing is not just a luxury, it is a necessity. Every venture, regardless of its size, invests in marketing to attain its goals. Most B2B companies also create numerous marketing campaigns; however, it beco[…]
~ 2 minutes read
When it comes to creating a successful marketing strategy, it becomes extremely important to understand your target audience and know exactly what they are looking to buy. Although, the ultimate aim of both B2B and B2C organizations is to maximize sa[…]
~ 3 minutes read
Investing in SEO is just one step to improving your business returns and building a visible brand presence. Constant monitoring is needed to ensure your website positioning and whether you have selected appropriate strategies to reach the top of majo[…]
~ 2 minutes read
We live in a world that is consumed by social media. According to recent reports, an average of 58 million tweets is shared every day. This undoubtedly makes twitter a social media giant, allowing anyone with basic knowledge of computers to share ins[…]
~ 2 minutes read
The customers have changed today and so are their expectations from your business. Online marketing is becoming competitive these days and gaining customers’ attention is also getting difficult. The constant changes by Google have made it tough for[…]
~ 2 minutes read
Considering the number of mobile users these days, it is not wrong to say that it is time for B2B businesses to become a part of mobile marketing revolution. According to a recent research, B2B organizations allocated mere 1.7% of their marketing bud[…]
~ 3 minutes read
A marketing strategy can make or break any company. Successful inbound marketing can provide a rock-solid growth that you have always wanted, whereas, a poorly strategized campaign can add to the expenses. A successful marketing plan is a blend of in[…]
~ 3 minutes read
In life, or the corporate world, one constant thing is change! Everything from customer behavior to marketing strategies keeps changing with time, making it important for business owners to remain updated and create new strategies. Like numerous mark[…]
~ 2 minutes read
As we move into 2014, one thing is definite – video is the future of content marketing! Hence, it is imperative for marketers and business owners to get a grip on what this means for the success of their business and content strategy. The 2013[…][…]
~ 2 minutes read
Let’s be honest: Marketing on Facebook may sound like ABC, but it’s difficult as hell. It’s difficult to engage your target audience, make new fans and most importantly turn them into customers. If you have a million Facebook fans but none of t[…]
~ 3 minutes read
Are you not able to make the most from your PPC campaigns? Deep down, do you feel like quitting it? That it’s getting you nothing? That it’s taking you nowhere? Don’t worry. Here we discuss is designed to help bring your PPC back to track[…][…]
~ 2 minutes read
Copywriting strikes many as uphill battle. However, reality doesn’t agree. In other words, copywriting is not that difficult. And given your dedicated efforts, it can be one of your best marketing tools (if not the best) – one that helps engage t[…]
~ 3 minutes read
How do you make your content interactive? Embrace a conversational tone? That certainly helps. But what if we say there’s a much better way and you’ve heard of it? What if we recommend creating infographics? If you’re thinking that they’re a […]
~ 3 minutes read
Quick question: Have you been investing in guest blogging lately? Does it work for you? In other words, does it get you traffic – and revenue? But there’s something much more important you maybe missing out on, still. If not given real attention,[…]
~ 3 minutes read
The future is inevitably mobile. US smartphone ownership topped 60% recently. That’s up from 46% in Feb 2012. Mobile search queries are likely to climb well over desktop queries by 2015, forecasts predict. More than 100 billion apps have been downl[…]
~ 2 minutes read
Dear reader, what do your users expect FIRST when they click on your site’s link? They expect it to be relevant … and bookmark-worthy, right? Wrong. They expect it to open and open fast. And about half of them would leave if it takes more[…][…]
~ 3 minutes read
It’s the worst-case scenario: you visit a website and (ARGH!!!) something just pops up over its content … getting under your skin. It happens to us all the time. Pop-ups not just interrupt – they're terrible, terrible conversion killers. As a m[…]
~ 3 minutes read
You’ve no doubt seen them… call to action buttons. They’re all around the web. Swarmed. Vying for attention. The key thing about a CTA is your users need it more than you do because it guides them on what to do next. It never leaves[…][…]
~ 4 minutes read
Social media hardly converts your visitors into customers. Email, proclaimed as dead by many, is better than social media when it comes to conversions. Does this, deep down, resonate with you? See, social media is all about consistent efforts and cre[…]
~ 3 minutes read
We all know that Google has been counting social singles as a ranking factor for quite a while now. We also know it’s one of those factors that’d most likely increase its significance over time. A recent research by Moz’s Cyrus Shepard caused a[…]
~ 3 minutes read
You love content marketing. So you write great posts every now and then. Of course, you aim to sell your way to success through them. But even after investing a lot of time and money, success seems a faraway star. Why? The harsh truth: What[…][…]
~ 4 minutes read
By now you quite probably have read through Jon Henshaw’s Inbound Marketing Is Incomplete Marketing, in which he argues that HubSpot is most likely a hypocrite – because while it preaches inbound marketing as the Holy Grail, its actions tell a […]
~ 4 minutes read
After Google’s Web-spam head Matt Cutts, in the fall of 2010, said that Google looks at social signals as an important factor in ranking a site, businesses became more and more conscious about their social media campaigns. However, much before that[…]
~ 4 minutes read
Widely acclaimed for Pay for Performance SEO and Search Engine Marketing campaign management, ResultFirst has announced the addition of Online Reputation Management To its array of services. With this addition, the company has moved a notch closer to[…]
~ 3 minutes read
During the last decade or so, the internet has transformed into a virtual parallel universe, capable of satiating all conceivable human requisites. In addition to promising the users the convenience of finding the information they need at the click o[…]
~ 2 minutes read
As per the source, Microsoft will get $550 million cash from Facebook, because hundreds of patents are being sold by AOL. This is an attempt from the social networking company in order to give volume to the lawsuit by Yahoo related to intellectual pr[…]
~ 2 minutes read
A Peek-a-boo into YouTube Analytics and its predecessor Insight • Discover the videos that drive the most views as well as subscriptions. • Get a better idea of your content and audiences, with the aid of more detailed information. • Make use o[…]
~ 2 minutes read
The appeal of different phones continues to change as technology is enhanced and new releases come out. The latest debate that is noted among phones is between the Android and Apple mobile phone releases. Each of these contributes to different styles[…]
~ 2 minutes read
A way in which many of the search engines are now incorporating results into the Internet is through Search Alliances. Yahoo! and Microsoft have incorporated an alliance to make sure that the search results are more defined and have better options fo[…]
~ 2 minutes read
Users on the Internet everywhere are always looking for better ways to find information through keywords or new tools. To change the way that many look for the latest news or information, Yahoo! is integrating alternative options to allow individuals[…]
~ 2 minutes read
Currently, the Yahoo! experience is integrating new formats for searching that is easier and more innovative. The first change made is coming with the goal of cleaner and simpler looks. The main ideology is to show the most relevant infor[…]
~ 2 minutes read
A recent Google update – the “Panda” has shaken the online marketers. Google made this update to fight against the spammers who are trying to game their system. Some website owners are appreciating the changes while most of them can’t stand i[…]
~ 3 minutes read
