A Landing page (LP) is a page where companies want their visitors to arrive or “land.” A landing page can be a standalone page, distinct from your main website. It is kept separate to limit the options for the visitors and allow you to achieve your intended goal. In addition to it, a landing page can be your home page. Therefore, create a landing page design that can entice your visitors. Landing pages offer an excellent way to generate leads that boost conversion rate and ROI.
There are two main types of landing pages: click-through landing pages and lead-generation landing pages.
Click-through landing pages don’t contain any form and are primarily created for eCommerce websites. These landing pages usually include product information or offer details to warm up a visitor and encourage him/her to purchase.
Lead-generation landing pages are created to capture visitors’ data. Data like name, email address, and contact numbers. Online users have become smarter than ever, and capturing their data isn’t easy. Therefore, companies offer some freebies like discount coupons, whitepapers, and free trials of something to prompt them to go ahead and fill up the forms.
Marketers consider landing page optimization as a crucial technique to enhance SEO. However, optimizing a landing page to make it impactful is not a cakewalk. Various organizations offer pre-built landing page template designs that you can customize.
Related: What Is SEO and Why It Is Important?
But, if you want to do it by yourself, then glance at the following landing page optimization tips that can dramatically enhance your lead generation.
“Don’t use wordplay in your landing page headlines. Inside jokes don’t help conversions.”
A persuasive headline (main title) can hold visitors’ attention and ultimately turn around the game for your business. Create a one-liner that compels visitors to pay proper attention.
What an action-packed headline does; see below:
While creating headlines, do remember to use the H1 tag for your main headline to get full SEO value.
If you want to grab more on this, keep an eye on this fantastic blog on creating compelling headlines.
Once you create an attractive headline, reveal your story by taking it further with the help of a compelling subtitle. Your subtitle must summarize the motive of your landing page. But, your primary motive is to make your visitor stay on your page to complete the intended action. Therefore, keep things pretty clear and straightforward.
To get great SEO value, use an H2 tag and similar text for Meta description to create search dominance, especially with the assistance of an SEO service company.
Use eye-catching graphics to make your landing page offer an enthralling experience. However, the graphics must complement your business theme and the motive of your landing page. It will let your visitors understand the whole story within seconds of what the page is about. What kind of solution are you offering? Try to highlight your key messages through your graphics. Further, you can also use videos to increase interaction. Ensure you use relevant keywords within the images’ ‘Alt’ tag to make Google understand the context of the images.
After creating a compelling title and subtitle, you have successfully grabbed the attention of your prospects. Now, it’s time to explain what your landing page is all about.
Make sure your explanation is crisp, concise, straightforward, and value-focused. After reading your explanation, your prospects will get a clear insight regarding what they have for them on your landing page. Therefore, highlighting the value of your offering is crucial as it lets you obtain the trust of your prospects. Use bullets to keep your information clear. Further, you can cleverly create a compelling, unique selling proposition (USP) that could persuade your prospects to take action.
Highlighting values are treated as best practices for landing page optimization. So, highlight but never oversell your product; keep the tone buyer-centric rather than product-centric.
Problems, whether personal or professional, are an integral part of human lives and a sheer reality. People perform online searches to get rid of the problems they face somehow.
Highlighting the pain areas of your visitors can help you create a win-win situation for your business. If you showcase their pain points, you bring your prospects closer to your brand. Therefore, while designing your landing page, make sure you correctly highlight the pain areas of your customers and how you can convert those pains into pleasures with the solutions you are offering.
Nothing is bigger than satisfaction. You win half of your battle if you successfully convince your visitors. Assure by displaying clients’ testimonials, success stories, or case studies. Take them confidently by ensuring they aren’t making any mistakes by choosing you. Always be confident of your offerings and give a guarantee on your products/services to see their responses. It will dramatically increase the chances of lead generation and conversion, too.
You would agree that people love freebies, and you aim to motivate customers to take action. Offer free trials, product samples, referral programs, and so on to incentivize their actions.
By offering something for free, you attract more visitors and increase the chances for lead generation.
CTAs play a crucial part in landing page optimization. Visitors take action through CTAs. Without a powerful CTA, your page won’t convert. Make your call to action big, clear, and compelling so visitors are encouraged to take action.
Proper placement is pretty vital for CTAs. It is advised to place your CTA closer to your USP, crucial information, or graphics. Use cool colors to make it more appealing and soothing to the eyes. Never forget to add an urgency note to increase the leads and conversions.
A killer landing page must have a seamless flow. Therefore, start with your explanation, highlight your benefits, showcase testimonials, and end your landing page with a CTA. This is the most prominent and persuasive method of structuring a landing page.
You must take your visitors through logical and emotional thinking to generate leads from your landing page. So, create and maintain a seamless flow.
Landing page optimization tips explained above uncover landing page optimization best practices. If you plan to create a landing page for lead generation, you can follow these points to create a killer landing page, or simply contact us, and we will do it for you! Did you like this post? Share your valuable comments.